DeviantArt Audience in Germany
A data profile of the people who buy, follow and care about DeviantArt in Germany — modelled from more than twelve digital signal sources. DeviantArt has an estimated audience of 2,443,866 people in Germany.
The average DeviantArt fan in Germany is 31.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Scary Movie, Doodle, Poseidon (film), with strongest over-indexing on Scary Movie (79.37× the country average).
Demographically, the DeviantArt audience skews balanced with an average age of 31.2, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical DeviantArt fan in Germany is balanced, around 31.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Scary Movie.
At a glance
The key figures that characterise the DeviantArt profile in Germany.
Search interest · 12-month trend
Audience demographics of DeviantArt
49.1% are female, 50.9% are male, average age 31.2.
Gender split
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 31.2 |
| Estimated audience size | 2,443,866 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 26% | |
| 30-39 | 16% | |
| 40-49 | 11% | |
| 50+ | 7% |
Worldwide distribution
of the worldwide DeviantArt audience comes from Germany.
| Country | Share |
|---|---|
| United States | 34.5% |
| United Kingdom | 6.5% |
| Brazil | 4.1% |
Geography
Where the DeviantArt audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mecklenburg-Vorpommern | ~50K | 1.24× | |
| 02 | Thüringen | ~70K | 1.17× | |
| 03 | Sachsen | ~100K | 1.13× | |
| 04 | Hessen | ~200K | 1.12× | |
| 05 | Niedersachsen | ~200K | 1.10× | |
| 06 | Saarland | ~30K | 1.09× | |
| 07 | Rheinland-Pfalz | ~100K | 1.06× | |
| 08 | Sachsen-Anhalt | ~60K | 1.06× | |
| 09 | Brandenburg | ~70K | 1.04× | |
| 10 | Nordrhein-Westfalen | ~500K | 1.00× | |
| 11 | Bayern | ~300K | 0.90× | |
| 12 | Berlin | ~90K | 0.88× | |
| 13 | Baden-Württemberg | ~300K | 0.87× | |
| 14 | Schleswig-Holstein | ~70K | 0.85× | |
| 15 | Bremen | ~20K | 0.85× | |
| 16 | Hamburg | ~40K | 0.71× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the DeviantArt audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Scary Movie | Movies & TV | 79.37× | ||
| 02 | Pixiv | Internet & Social Media | 75.64× | ||
| 03 | Rugrats | Movies & TV | 57.52× | ||
| 04 | Clueless (film) | Movies & TV | 50.98× | ||
| 05 | Behance | Internet & Social Media | 45.24× | ||
| 06 | Big Time Rush | Movies & TV | 44.49× | ||
| 07 | Doodle | Technology & Electronics | 39.56× | ||
| 08 | Bratz | Kids & Family | 38.38× | ||
| 09 | Jet Li | Movies & TV | 34.97× | ||
| 10 | Randy Orton | Sports | 28.29× | ||
| 11 | Obsessed (2009 film) | Movies & TV | 18.41× | ||
| 12 | Poseidon (film) | Movies & TV | 17.67× | ||
| 13 | Malcolm in the Middle | Movies & TV | 17.65× | ||
| 14 | Charlie and the Chocolate Factory | Movies & TV | 16.06× | ||
| 15 | Phineas and Ferb | Movies & TV | 15.49× | ||
| 16 | Big Ben | Travel & Leisure | 13.07× | ||
| 17 | Back to the Future | Movies & TV | 12.16× | ||
| 18 | Baldur's Gate 3 | Games | 11.19× | ||
| 19 | Superman | Movies & TV | 7.64× | ||
| 20 | Barbie | Movies & TV | 5.53× |
Personality of the DeviantArt audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.63× | |
| Early Adopter Mentality | POWER | 1.49× | |
| Career Orientation | POWER | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.91× | |
| Family Orientation | CONSERVATISM | 0.91× | |
| Indulgence | JOY | 0.96× |
Frequently asked questions
How many fans does DeviantArt have in Germany?
DeviantArt has an estimated audience of 2,443,866 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of DeviantArt fans?
49.1% of DeviantArt fans are female, 50.9% are male, with an average age of 31.2 years.
Which brands do DeviantArt fans like most?
DeviantArt fans show strongest brand affinity for Scary Movie (79.37×), Doodle (39.56×), and Poseidon (film) (17.67×) over the country average.
Where do DeviantArt fans live in Germany?
DeviantArt fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do DeviantArt fans also like?
Beyond DeviantArt itself, the audience over-indexes on Doodle (39.56×), Poseidon (film) (17.67×), Big Time Rush (44.49×), and Clueless (film) (50.98×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Internet & Social Media audiences in Germany
How to read this data
Audience size is the estimated number of people in Germany who actively search for DeviantArt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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