DeviantArt Audience in Germany
DeviantArt has an estimated audience of 2,244,041 people in Germany. 49.1% are female, 50.9% are male, average age 31.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Scary Movie, Pixiv, Doodle, Big Time Rush, Clueless (film).
The average DeviantArt fan in Germany is 31.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Scary Movie, Pixiv, Doodle, with strongest over-indexing on Scary Movie (79.37× the country average). Demographically, the DeviantArt audience skews balanced with an average age of 31.2, and over-indexes on personality traits such as Urban Lifestyle, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of DeviantArt fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 31.2 |
| Estimated audience size | 2,244,041 |
Audience persona
The typical DeviantArt fan in Germany is balanced, around 31.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Scary Movie.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 501,827 | 1.02× |
| Bayern | 335,523 | 0.93× |
| Baden-Württemberg | 267,246 | 0.87× |
| Niedersachsen | 250,564 | 1.15× |
| Hessen | 199,247 | 1.17× |
| Sachsen | 130,107 | 1.18× |
| Rheinland-Pfalz | 117,938 | 1.05× |
| Berlin | 90,046 | 0.9× |
| Brandenburg | 74,347 | 1.07× |
| Thüringen | 69,411 | 1.21× |
| Sachsen-Anhalt | 59,251 | 1.02× |
| Schleswig-Holstein | 50,711 | 0.63× |
| Mecklenburg-Vorpommern | 49,462 | 1.15× |
| Hamburg | 37,837 | 0.75× |
| Saarland | 30,000 | 1.09× |
| Bremen | 15,582 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scary Movie | 79.37× | Movies & TV |
| Pixiv | 75.64× | Internet & Social Media |
| Doodle | 39.56× | Technology & Electronics |
| Big Time Rush | 44.49× | Movies & TV |
| Clueless (film) | 50.98× | Movies & TV |
| Superman | 7.64× | Movies & TV |
| Behance | 45.24× | Internet & Social Media |
| Poseidon (film) | 17.67× | Movies & TV |
| Barbie | 5.53× | Movies & TV |
| Jet Li | 34.97× | Movies & TV |
| Malcolm in the Middle | 17.65× | Movies & TV |
| Wetter.com | 3.85× | Home & Garden |
| Rugrats | 57.52× | Movies & TV |
| Wix.com | 18× | Technology & Electronics |
| Randy Orton | 28.29× | Sports |
| Back to the Future | 12.16× | Movies & TV |
| Friends | 4.27× | Movies & TV |
| Obsessed (2009 film) | 18.41× | Movies & TV |
| Baldur's Gate 3 | 11.19× | Games |
| Charlie and the Chocolate Factory | 16.06× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.83 |
| LGBTQ+ Identity | OPEN | 1.71 |
| Sustainability | BALANCE | 1.56 |
| Pet Ownership | JOY | 1.54 |
| Mindfulness | BALANCE | 1.34 |
| Risk Appetite | THRILL | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.3% |
| United Kingdom | 6.3% |
| China | 4.2% |
See DeviantArt audiences in other countries
More Internet & Social Media audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does DeviantArt have in Germany?
DeviantArt has an estimated audience of 2,244,041 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of DeviantArt fans?
49.1% of DeviantArt fans are female, 50.9% are male, with an average age of 31.2 years.
Which brands do DeviantArt fans like most?
DeviantArt fans show strongest brand affinity for Scary Movie (79.37×), Pixiv (75.64×), and Doodle (39.56×) over the country average.
Where do DeviantArt fans live in Germany?
DeviantArt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 501,827), Bayern (reach 335,523), and Baden-Württemberg (reach 267,246). These three regions account for the largest share of the active audience.
What other brands do DeviantArt fans also like?
Beyond DeviantArt itself, the audience over-indexes on Pixiv (75.64×), Doodle (39.56×), Big Time Rush (44.49×), and Clueless (film) (50.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DeviantArt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.