A data profile of the people who buy, follow and care about DeviantArt in Italy — modelled from more than twelve digital signal sources. DeviantArt has an estimated audience of 2,000,772 people in Italy.
The average DeviantArt fan in Italy is 33.7 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Kaya Scodelario, Website builder, Denver International Airport, with strongest over-indexing on Kaya Scodelario (57.32× the country average).
Demographically, the DeviantArt audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Spirituality, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical DeviantArt fan in Italy is balanced, around 33.7 years old, with strong Spirituality tendencies and a notable affinity for Kaya Scodelario.
The key figures that characterise the DeviantArt profile in Italy.
47.7% are female, 52.3% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 33.7 |
| Estimated audience size | 2,000,772 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 12% |
of the worldwide DeviantArt audience comes from Italy.
| Country | Share |
|---|---|
| United States | 35.5% |
| United Kingdom | 6.7% |
| Brazil | 4.2% |
Where the DeviantArt audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~300K | 1.45× | |
| 02 | Lombardy | ~500K | 1.35× | |
| 03 | Tuscany | ~200K | 1.27× | |
| 04 | Piedmont | ~200K | 1.26× | |
| 05 | Lazio | ~300K | 1.23× | |
| 06 | Liguria | ~70K | 1.22× | |
| 07 | Emilia-Romagna | ~200K | 1.18× | |
| 08 | Puglia | ~200K | 1.10× | |
| 09 | Friuli-Venezia Giulia | ~40K | 1.07× | |
| 10 | Sicilia | ~200K | 1.06× | |
| 11 | Veneto | ~200K | 1.06× | |
| 12 | Marche | ~50K | 1.06× | |
| 13 | Umbria | ~30K | 1.00× | |
| 14 | Abruzzo | ~40K | 0.98× | |
| 15 | Calabria | ~60K | 0.92× | |
| 16 | Sardinia | ~40K | 0.80× | |
| 17 | Trentino-Alto Adige/Südtirol | ~20K | 0.66× | |
| 18 | Molise | ~6K | 0.59× | |
| 19 | Aosta Valley | ~3K | 0.54× | |
| 20 | Basilicata | ~10K | 0.52× |
The strongest cross-interests of the DeviantArt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Denver International Airport | Travel & Leisure | 168.58× | ||
| 02 | Kaya Scodelario | Movies & TV | 57.32× | ||
| 03 | Website builder | Internet & Social Media | 49.80× | ||
| 04 | ArtStation | Arts & Culture | 24.80× | ||
| 05 | Chicken Little (2005 film) | Movies & TV | 23.80× | ||
| 06 | Treasure Planet | Movies & TV | 21.89× | ||
| 07 | Behance | Internet & Social Media | 18.06× | ||
| 08 | Riccardo Fogli | Music & Radio | 16.26× | ||
| 09 | Carey Mulligan | Movies & TV | 15.53× | ||
| 10 | Amarah | Travel & Leisure | 15.26× | ||
| 11 | Tel Aviv | Travel & Leisure | 13.20× | ||
| 12 | Lights (musician) | Music & Radio | 10.82× | ||
| 13 | Web hosting | Business & Career | 8.08× | ||
| 14 | Initial public offering | Business & Career | 7.91× | ||
| 15 | Shining | Music & Radio | 7.91× | ||
| 16 | NASDAQ | Business & Career | 6.19× | ||
| 17 | Poste italiane | Business & Career | 2.35× | ||
| 18 | Catholic Church | Politics & Society | 1.81× | ||
| 19 | Internet & Social Media | 1.68× | |||
| 20 | Gemini | Technology & Electronics | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.80× | |
| Career Orientation | POWER | 1.77× | |
| Social Media Usage | JOY | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.98× | |
| Family Orientation | CONSERVATISM | 1.02× | |
| Sports Activity | POWER | 1.11× |
DeviantArt has an estimated audience of 2,000,772 people in Italy, concentrated in Lombardy and Campania.
47.7% of DeviantArt fans are female, 52.3% are male, with an average age of 33.7 years.
DeviantArt fans show strongest brand affinity for Kaya Scodelario (57.32×), Website builder (49.8×), and Denver International Airport (168.58×) over the country average.
DeviantArt fans in Italy are most concentrated in Lombardy (reach ~500K), Campania (reach ~300K), and Lazio (reach ~300K). These three regions account for the largest share of the active audience.
Beyond DeviantArt itself, the audience over-indexes on Website builder (49.8×), Denver International Airport (168.58×), Riccardo Fogli (16.26×), and Lights (musician) (10.82×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for DeviantArt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.