Doodle Audience in Germany
Doodle has an estimated audience of 318,307 people in Germany. 63.3% are female, 36.7% are male, average age 30.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: DeviantArt, Fan fiction, Behance, Tagesschau, Batman.
The average Doodle fan in Germany is 30.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include DeviantArt, Fan fiction, Behance, with strongest over-indexing on DeviantArt (32.86× the country average). Demographically, the Doodle audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Doodle fans
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 30.6 |
| Estimated audience size | 318,307 |
Audience persona
The typical Doodle fan in Germany is more female, around 30.6 years old, with strong Sustainability tendencies and a notable affinity for DeviantArt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 125,882 | 1.03× |
| Bayern | 99,985 | 1.11× |
| Baden-Württemberg | 88,212 | 1.15× |
| Hessen | 52,483 | 1.23× |
| Niedersachsen | 49,509 | 0.91× |
| Berlin | 39,751 | 1.58× |
| Sachsen | 26,156 | 0.95× |
| Rheinland-Pfalz | 25,836 | 0.92× |
| Schleswig-Holstein | 17,422 | 0.86× |
| Hamburg | 16,020 | 1.26× |
| Brandenburg | 15,440 | 0.89× |
| Thüringen | 11,025 | 0.77× |
| Sachsen-Anhalt | 9,644 | 0.66× |
| Mecklenburg-Vorpommern | 7,731 | 0.72× |
| Saarland | 5,963 | 0.87× |
| Bremen | 5,237 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| DeviantArt | 32.86× | Internet & Social Media |
| Fan fiction | 140.6× | Literature |
| Behance | 53.34× | Internet & Social Media |
| Tagesschau | 3.25× | Movies & TV |
| Batman | 4.35× | Movies & TV |
| Art exhibition | 6.52× | Arts & Culture |
| Livemusic | 5.27× | Music & Radio |
| Vincent D'Onofrio | 19.87× | Movies & TV |
| Harry Potter | 2.66× | Movies & TV |
| Pixiv | 20× | Internet & Social Media |
| Watercolor painting | 6.56× | Arts & Culture |
| Do it yourself (DIY) | 2.97× | Home & Garden |
| Bored Panda | 13.9× | Internet & Social Media |
| Oil painting | 6.53× | Arts & Culture |
| Arnold Schwarzenegger | 8.04× | Movies & TV |
| Etsy | 4.33× | Fashion & Accessoires |
| Shōnen manga | 8.99× | Literature |
| Cricket World Cup | 16.29× | Sports |
| Abstract art | 5.5× | Arts & Culture |
| Leonardo DiCaprio | 6.32× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.97 |
| Pet Ownership | JOY | 1.94 |
| Urban Lifestyle | OPEN | 1.81 |
| LGBTQ+ Identity | OPEN | 1.77 |
| Extroversion | THRILL | 1.57 |
| DIY Mentality | THRILL | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.4% |
| India | 6.8% |
| Japan | 5.5% |
See Doodle audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Doodle have in Germany?
Doodle has an estimated audience of 318,307 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Doodle fans?
63.3% of Doodle fans are female, 36.7% are male, with an average age of 30.6 years.
Which brands do Doodle fans like most?
Doodle fans show strongest brand affinity for DeviantArt (32.86×), Fan fiction (140.6×), and Behance (53.34×) over the country average.
Where do Doodle fans live in Germany?
Doodle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 125,882), Bayern (reach 99,985), and Baden-Württemberg (reach 88,212). These three regions account for the largest share of the active audience.
What other brands do Doodle fans also like?
Beyond Doodle itself, the audience over-indexes on Fan fiction (140.6×), Behance (53.34×), Tagesschau (3.25×), and Batman (4.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Doodle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.