Doodle Target Market in Germany
A data profile of the people who buy, follow and care about Doodle in Germany — modelled from more than twelve digital signal sources. Doodle has an estimated audience of 573,692 people in Germany.
The average Doodle fan in Germany is 30.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include DeviantArt, Fan fiction, Behance, with strongest over-indexing on DeviantArt (39.56× the country average).
Demographically, the Doodle audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Extroversion, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Doodle fan in Germany is more female, around 30.6 years old, with strong Extroversion tendencies and a notable affinity for DeviantArt.
At a glance
The key figures that characterise the Doodle profile in Germany.
Search interest · 12-month trend
Customer demographics of Doodle
63.3% are female, 36.7% are male, average age 30.6.
Gender split
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 30.6 |
| Estimated audience size | 573,692 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 22% | |
| 30-39 | 15% | |
| 40-49 | 13% | |
| 50+ | 6% |
Worldwide distribution
of the worldwide Doodle audience comes from Germany.
| Country | Share |
|---|---|
| United States | 26.0% |
| India | 6.3% |
| Germany | 5.1% |
Geography
Where the Doodle audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~40K | 1.42× | |
| 02 | Hamburg | ~10K | 1.18× | |
| 03 | Bremen | ~6K | 1.16× | |
| 04 | Hessen | ~50K | 1.14× | |
| 05 | Baden-Württemberg | ~90K | 1.12× | |
| 06 | Bayern | ~100K | 1.06× | |
| 07 | Nordrhein-Westfalen | ~100K | 1.02× | |
| 08 | Saarland | ~7K | 0.98× | |
| 09 | Sachsen | ~30K | 0.97× | |
| 10 | Brandenburg | ~20K | 0.94× | |
| 11 | Rheinland-Pfalz | ~30K | 0.93× | |
| 12 | Niedersachsen | ~50K | 0.92× | |
| 13 | Schleswig-Holstein | ~20K | 0.87× | |
| 14 | Thüringen | ~10K | 0.84× | |
| 15 | Mecklenburg-Vorpommern | ~9K | 0.83× | |
| 16 | Sachsen-Anhalt | ~10K | 0.74× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Doodle audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fan fiction | Literature | 168.93× | ||
| 02 | Behance | Internet & Social Media | 56.83× | ||
| 03 | DeviantArt | Internet & Social Media | 39.56× | ||
| 04 | Vincent D'Onofrio | Movies & TV | 19.23× | ||
| 05 | Portrait painting | Arts & Culture | 13.90× | ||
| 06 | Oil painting | Arts & Culture | 9.07× | ||
| 07 | Watercolor painting | Arts & Culture | 8.75× | ||
| 08 | Shōnen manga | Literature | 8.41× | ||
| 09 | Abstract art | Arts & Culture | 8.38× | ||
| 10 | Cultural heritage | Politics & Society | 7.18× | ||
| 11 | Robert Redford | Movies & TV | 5.74× | ||
| 12 | Digital art | Arts & Culture | 4.96× | ||
| 13 | Art exhibition | Arts & Culture | 4.33× | ||
| 14 | Internet & Social Media | 4.21× | |||
| 15 | Etsy | Fashion & Accessoires | 4.03× | ||
| 16 | Hugendubel | Shopping | 3.90× | ||
| 17 | Superman | Movies & TV | 3.76× | ||
| 18 | Harry Potter | Movies & TV | 2.63× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 2.48× | ||
| 20 | TikTok | Internet & Social Media | 2.16× |
Personality of the Doodle audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.34× | |
| Sustainability | BALANCE | 1.69× | |
| Mindfulness | BALANCE | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.78× | |
| Price Sensitivity | PREMIUM | 0.89× | |
| Need for Security | CONSERVATISM | 0.90× |
Frequently asked questions
Who is Doodle's target market in Germany?
Doodle's target market in Germany covers an estimated 573,692 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Doodle customers?
63.3% of the Doodle audience are female, 36.7% are male, with an average age of 30.6 years.
Which brands do Doodle fans like most?
Doodle fans show strongest brand affinity for DeviantArt (39.56×), Fan fiction (168.93×), and Behance (56.83×) over the country average.
Where do Doodle fans live in Germany?
Doodle fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
What other brands do Doodle fans also like?
Beyond Doodle itself, the audience over-indexes on Fan fiction (168.93×), Behance (56.83×), Watercolor painting (8.75×), and Abstract art (8.38×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Technology & Electronics audiences in Germany
- Obi (store) (19,801,773)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
See Doodle audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Doodle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.