Doodle Audience in Germany
Doodle has an estimated audience of 318,307 people in Germany. 63.3% are female, 36.7% are male, average age 30.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Snow White (Fables), Progressive rock, Mustard seed, Renzo Gracie, Artistic inspiration.
The average Doodle fan in Germany is 30.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Snow White (Fables), Progressive rock, Mustard seed, with strongest over-indexing on Snow White (Fables) (20× the country average). Demographically, the Doodle audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Doodle fans
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 30.6 |
| Estimated audience size | 318,307 |
Audience persona
The typical Doodle fan in Germany is more female, around 30.6 years old, with strong Sustainability tendencies and a notable affinity for Snow White (Fables).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 125,882 | 1.03× |
| Bayern | 99,985 | 1.11× |
| Baden-Württemberg | 88,212 | 1.15× |
| Hessen | 52,483 | 1.23× |
| Niedersachsen | 49,509 | 0.91× |
| Berlin | 39,751 | 1.58× |
| Sachsen | 26,156 | 0.95× |
| Rheinland-Pfalz | 25,836 | 0.92× |
| Schleswig-Holstein | 17,422 | 0.86× |
| Hamburg | 16,020 | 1.26× |
| Brandenburg | 15,440 | 0.89× |
| Thüringen | 11,025 | 0.77× |
| Sachsen-Anhalt | 9,644 | 0.66× |
| Mecklenburg-Vorpommern | 7,731 | 0.72× |
| Saarland | 5,963 | 0.87× |
| Bremen | 5,237 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Snow White (Fables) | 20× | Literature |
| Progressive rock | 3.03× | Music & Radio |
| Mustard seed | 19.87× | Food & Beverages |
| Renzo Gracie | 53.34× | Sports |
| Artistic inspiration | 2.32× | Arts & Culture |
| Henley shirt | 8.74× | Fashion & Accessoires |
| Dog breed | 1.55× | Pets & Animals |
| Nazım Hikmet Ran | 20× | Literature |
| Goon | 8.42× | Movies & TV |
| Product design | 2.05× | Business & Career |
| Christmas Gift | 2.07× | Kids & Family |
| Loincloth | 3.3× | Fashion & Accessoires |
| Combat sport | 1.53× | Sports |
| Collectable | 1.54× | Kids & Family |
| Natural rubber | 2.17× | Cars & Mobility |
| Centurion (film) | 4.97× | Movies & TV |
| Sinister (band) | 11.43× | Music & Radio |
| Commercial mortgage | 1.83× | Business & Career |
| DEFCON (video game) | 5.57× | Games |
| Grinch | 1.86× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.97 |
| Pet Ownership | JOY | 1.94 |
| Urban Lifestyle | OPEN | 1.81 |
| LGBTQ+ Identity | OPEN | 1.77 |
| Extroversion | THRILL | 1.57 |
| DIY Mentality | THRILL | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.4% |
| India | 6.8% |
| Japan | 5.5% |
See Doodle audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Doodle have in Germany?
Doodle has an estimated audience of 318,307 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Doodle fans?
63.3% of Doodle fans are female, 36.7% are male, with an average age of 30.6 years.
Which brands do Doodle fans like most?
Doodle fans show strongest brand affinity for Snow White (Fables) (20×), Progressive rock (3.03×), and Mustard seed (19.87×) over the country average.
Where do Doodle fans live in Germany?
Doodle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 125,882), Bayern (reach 99,985), and Baden-Württemberg (reach 88,212). These three regions account for the largest share of the active audience.
What other brands do Doodle fans also like?
Beyond Doodle itself, the audience over-indexes on Progressive rock (3.03×), Mustard seed (19.87×), Renzo Gracie (53.34×), and Artistic inspiration (2.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Doodle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.