Top 50 Technology & Electronics brands in Germany
This curated ranking covers the 50 largest technology & electronics brands in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 3,461 technology & electronics brands tracked in Germany, the 50 ranked here account for the largest measured audience reach. Consumer electronics, Computers and Software lead the list with a combined estimated audience of 84,815,229 people. Across all 50 entries the average audience size is 10,943,963, and the largest, Consumer electronics, reaches around 32,410,672 people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each technology & electronics brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Consumer electronics |
32,410,672 | 4.1% | Lifestyle cluster | Technology & Electronics |
| 2 |  Computers |
27,809,081 | 3.9% | Lifestyle cluster | Technology & Electronics |
| 3 |  Software |
24,595,476 | 4.2% | Lifestyle cluster | Technology & Electronics |
| 4 |  Smartphones |
20,032,569 | 3.8% | Lifestyle cluster | Technology & Electronics |
| 5 |  Mobile phones |
19,656,549 | 3.3% | Lifestyle cluster | Technology & Electronics |
| 6 |  Technology |
18,590,887 | 4.2% | Lifestyle cluster | Technology & Electronics |
| 7 |  Mobile app |
18,063,102 | 3.9% | Lifestyle cluster | Technology & Electronics |
| 8 |  Televisions |
17,873,610 | 3.1% | Lifestyle cluster | Technology & Electronics |
| 9 |  Android (operating system) |
14,383,537 | 3.2% | Technology & Electronics | |
| 10 |  Communication |
13,973,293 | 3.6% | Technology & Electronics | |
| 11 |  Photograph |
13,930,602 | 2.9% | Technology & Electronics | |
| 12 |  Telecommunication |
13,748,847 | 4.5% | Technology & Electronics | |
| 13 |  Printing |
13,588,848 | 3.7% | Technology & Electronics | |
| 14 |  Vodafone |
13,263,845 | 18.6% | Mobile phone operator | Technology & Electronics |
| 15 |  Radio |
12,614,528 | 5.1% | Technology & Electronics | |
| 16 |  Freeware |
12,129,577 | 8.6% | Technology & Electronics | |
| 17 |  Electronics |
11,991,503 | 4.6% | Field of study | Technology & Electronics |
| 18 |  Apple |
11,593,370 | 5.3% | Entertainment | Technology & Electronics |
| 19 |  Streaming media |
11,106,554 | 4.3% | Technology & Electronics | |
| 20 |  Samsung |
9,981,184 | 5.3% | Entertainment | Technology & Electronics |
| 21 |  Mobile device |
9,518,614 | 3.2% | Technology & Electronics | |
| 22 |  Email |
9,421,405 | 2.8% | Technology & Electronics | |
| 23 |  Google Drive |
9,202,619 | 4.3% | Hosting | Technology & Electronics |
| 24 |  FRITZ!Box |
9,127,445 | 94.2% | Technology & Electronics | |
| 25 |  Nature photography |
9,056,761 | 5.6% | Technology & Electronics | |
| 26 |  Chat GPT |
8,978,607 | 3.9% | Generative AI | Technology & Electronics |
| 27 |  Social networking service |
8,628,632 | 2.8% | Technology & Electronics | |
| 28 |  Efficient energy use |
7,855,230 | 10.3% | Tech trend | Technology & Electronics |
| 29 |  Top-level domain |
7,826,019 | 4.7% | Technology & Electronics | |
| 30 |  Landscape photography |
7,528,281 | 5.3% | Technology & Electronics | |
| 31 |  Travel photography |
7,475,375 | 4.5% | Technology & Electronics | |
| 32 |  Database |
7,285,839 | 3.7% | Technology & Electronics | |
| 33 |  Refurbed |
7,118,563 | 44.6% | Technology & Electronics | |
| 34 |  Cameras |
7,095,414 | 2.7% | Technology & Electronics | |
| 35 |  Tablet computers |
6,995,556 | 3.6% | Technology & Electronics | |
| 36 |  Personal computer |
6,994,915 | 3.8% | Technology & Electronics | |
| 37 |  Spell checker |
6,965,914 | 94.2% | Technology & Electronics | |
| 38 |  Photographer |
6,949,246 | 2.8% | Technology & Electronics | |
| 39 |  Cloud computing |
6,762,656 | 3.3% | Tech trend | Technology & Electronics |
| 40 |  Game consoles |
6,537,026 | 3.0% | Technology & Electronics | |
| 41 |  Computer hardware |
6,265,579 | 4.3% | Technology & Electronics | |
| 42 |  Wildlife photography |
6,128,007 | 5.5% | Technology & Electronics | |
| 43 |  Artificial intelligence |
6,021,041 | 3.2% | Tech trend | Technology & Electronics |
| 44 |  Office 365 |
6,002,663 | 4.0% | Software | Technology & Electronics |
| 45 |  Street photography |
5,964,206 | 5.0% | Technology & Electronics | |
| 46 |  Computer network |
5,854,416 | 3.1% | Technology & Electronics | |
| 47 |  Web browser |
5,646,595 | 4.6% | Technology & Electronics | |
| 48 |  Programming language |
5,634,191 | 3.9% | Technology & Electronics | |
| 49 |  Apple Watch |
5,566,704 | 6.3% | Smart devices | Technology & Electronics |
| 50 |  OpenAI |
5,453,001 | 5.0% | Generative AI | Technology & Electronics |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each technology & electronics brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest technology & electronics brand in Germany?
Consumer electronics currently leads with an estimated audience of 32,410,672 people in Germany.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Germany. Lists below 5 entries are not published. See methodology for full details.