Telecommunication Audience in Germany
Telecommunication has an estimated audience of 13,748,847 people in Germany. 45.3% are female, 54.7% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Vodafone, Wetter.de, Wireless, Amazon Fire TV.
The average Telecommunication fan in Germany is 41.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Vodafone, Wetter.de, with strongest over-indexing on Tagesschau (2.6× the country average). Demographically, the Telecommunication audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Telecommunication fans
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 41.0 |
| Estimated audience size | 13,748,847 |
Audience persona
The typical Telecommunication fan in Germany is balanced, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,271,498 | 1.09× |
| Bayern | 2,495,445 | 1.13× |
| Baden-Württemberg | 2,028,275 | 1.08× |
| Niedersachsen | 1,402,684 | 1.05× |
| Hessen | 1,228,011 | 1.17× |
| Rheinland-Pfalz | 750,739 | 1.09× |
| Berlin | 682,053 | 1.11× |
| Sachsen | 574,851 | 0.85× |
| Schleswig-Holstein | 500,221 | 1.01× |
| Brandenburg | 434,816 | 1.02× |
| Hamburg | 332,758 | 1.07× |
| Thüringen | 298,597 | 0.85× |
| Sachsen-Anhalt | 296,812 | 0.83× |
| Mecklenburg-Vorpommern | 198,418 | 0.76× |
| Saarland | 159,022 | 0.94× |
| Bremen | 113,859 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.6× | Movies & TV |
| Vodafone | 1.58× | Technology & Electronics |
| Wetter.de | 1.56× | Home & Garden |
| Wireless | 1.52× | Technology & Electronics |
| Amazon Fire TV | 1.86× | Movies & TV |
| Prime (film) | 2.25× | Movies & TV |
| Google Photos | 3.07× | Technology & Electronics |
| Household goods | 1.82× | Home & Garden |
| Wi-Fi | 1.63× | Technology & Electronics |
| Electronic (band) | 1.87× | Music & Radio |
| Schufa | 1.63× | Business & Career |
| Home shopping | 1.61× | Shopping |
| Damascus | 1.54× | Travel & Leisure |
| University of Aleppo | 1.75× | Business & Career |
| Onet.pl | 1.71× | News |
| Premier Inn | 2.49× | Travel & Leisure |
| Opus (Austrian band) | 1.63× | Music & Radio |
| Mobile telephony | 1.66× | Technology & Electronics |
| Aleppo | 1.58× | Travel & Leisure |
| Matchstick Men | 2.5× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.17 |
| Need for Security | CONSERVATISM | 1.11 |
| Sports Activity | POWER | 1.09 |
| Sustainability | BALANCE | 1.06 |
| Pet Ownership | JOY | 1.04 |
| Patriotism | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.7% |
| India | 4.8% |
| Germany | 4.5% |
See Telecommunication audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Telecommunication have in Germany?
Telecommunication has an estimated audience of 13,748,847 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Telecommunication fans?
45.3% of Telecommunication fans are female, 54.7% are male, with an average age of 41.0 years.
Which brands do Telecommunication fans like most?
Telecommunication fans show strongest brand affinity for Tagesschau (2.6×), Vodafone (1.58×), and Wetter.de (1.56×) over the country average.
Where do Telecommunication fans live in Germany?
Telecommunication fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,271,498), Bayern (reach 2,495,445), and Baden-Württemberg (reach 2,028,275). These three regions account for the largest share of the active audience.
What other brands do Telecommunication fans also like?
Beyond Telecommunication itself, the audience over-indexes on Vodafone (1.58×), Wetter.de (1.56×), Wireless (1.52×), and Amazon Fire TV (1.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Telecommunication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.