Prime (film) Audience in Germany
Prime (film) has an estimated audience of 1,049,169 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hardware store, Škoda Auto, Makita, Lawn mower, Robert Bosch.
Prime (film) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Hardware store. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hardware store, Škoda Auto, Makita, with strongest over-indexing on Hardware store (2.02× the country average). Compared to the country baseline, this audience shows distinctive patterns across 11 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Prime (film) fans
| Metric | Value |
|---|---|
| Estimated audience size | 1,049,169 |
Audience persona
The typical Prime (film) fan in Germany shows strong DIY Mentality tendencies and a notable affinity for Hardware store.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 536,346 | 1.18× |
| Bayern | 367,299 | 1.1× |
| Baden-Württemberg | 294,053 | 1.03× |
| Niedersachsen | 219,693 | 1.09× |
| Hessen | 160,006 | 1.01× |
| Berlin | 114,802 | 1.23× |
| Rheinland-Pfalz | 101,538 | 0.97× |
| Sachsen | 99,899 | 0.98× |
| Schleswig-Holstein | 77,871 | 1.04× |
| Brandenburg | 57,339 | 0.89× |
| Hamburg | 50,679 | 1.08× |
| Thüringen | 45,149 | 0.85× |
| Sachsen-Anhalt | 42,267 | 0.78× |
| Mecklenburg-Vorpommern | 35,994 | 0.91× |
| Saarland | 20,812 | 0.81× |
| Bremen | 18,734 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hardware store | 2.02× | Home & Garden |
| Škoda Auto | 1.55× | Cars & Mobility |
| Makita | 2.98× | Home & Garden |
| Lawn mower | 1.89× | Home & Garden |
| Robert Bosch | 2.11× | Home & Garden |
| Stihl | 1.69× | Home & Garden |
| Dacia Duster | 1.61× | Cars & Mobility |
| Dacia Sandero | 1.57× | Cars & Mobility |
| The Home Depot | 1.51× | Shopping |
| Shopping 20: Baumarkt | 1.84× | Shopping |
| Familiy Status: (18-26 Years) Parents with Adult Children | 1.54× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.07 |
| Need for Security | CONSERVATISM | 1.05 |
| Price Sensitivity | PREMIUM | 0.81 |
| Convenience Orientation | PREMIUM | 0.78 |
| Social Media Usage | JOY | 0.7 |
| Tradition | CONSERVATISM | 0.65 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.4% |
| India | 13.6% |
| United Kingdom | 8.3% |
See Prime (film) audiences in other countries
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Prime (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.