Heavy metal music Audience in Germany
Heavy metal music has an estimated audience of 12,544,963 people in Germany. 47.0% are female, 53.0% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Scooby-Doo, Peacemaker, Diane Keaton, David Harbour.
The average Heavy metal music fan in Germany is 38.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Scooby-Doo, Peacemaker, with strongest over-indexing on Tagesschau (1.75× the country average). Demographically, the Heavy metal music audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Sports Activity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Record label
Demographics of Heavy metal music fans
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 38.3 |
| Estimated audience size | 12,544,963 |
Audience persona
The typical Heavy metal music fan in Germany is balanced, around 38.3 years old, with strong Sports Activity tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 698,721 | 0.25× |
| Bayern | 658,404 | 0.33× |
| Baden-Württemberg | 525,906 | 0.31× |
| Sachsen-Anhalt | 491,440 | 1.51× |
| Thüringen | 433,728 | 1.36× |
| Rheinland-Pfalz | 403,004 | 0.64× |
| Niedersachsen | 400,022 | 0.33× |
| Brandenburg | 390,419 | 1× |
| Mecklenburg-Vorpommern | 370,479 | 1.55× |
| Hessen | 369,029 | 0.39× |
| Saarland | 368,291 | 2.39× |
| Bremen | 361,420 | 3.37× |
| Sachsen | 350,670 | 0.57× |
| Schleswig-Holstein | 345,158 | 0.77× |
| Berlin | 247,060 | 0.44× |
| Hamburg | 227,127 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.75× | Movies & TV |
| Scooby-Doo | 2.62× | Movies & TV |
| Peacemaker | 1.93× | Movies & TV |
| Diane Keaton | 1.65× | Movies & TV |
| David Harbour | 2.27× | Movies & TV |
| Superman (TV series) | 2.33× | Movies & TV |
| Prime (film) | 2.11× | Movies & TV |
| Sarah Engels | 1.68× | Movies & TV |
| Casablanca (film) | 2.44× | Movies & TV |
| KISS | 1.79× | Music & Radio |
| Hovercraft | 1.75× | Cars & Mobility |
| Anime & Cosplay | 1.51× | Fashion & Accessoires |
| Outlander (film) | 1.56× | Movies & TV |
| Bosch (TV series) | 1.51× | Movies & TV |
| Suzi Quatro | 1.8× | Music & Radio |
| Love Actually | 1.56× | Movies & TV |
| Tobey Maguire | 2.62× | Movies & TV |
| Daniel Day-Lewis | 2.54× | Movies & TV |
| Band of Brothers | 1.84× | Movies & TV |
| Master of Arts | 1.97× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.2 |
| Pet Ownership | JOY | 1.11 |
| Indulgence | JOY | 1.06 |
| DIY Mentality | THRILL | 1.01 |
| Luxury Orientation | PREMIUM | 0.95 |
| Social Media Usage | JOY | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| Italy | 4.9% |
| Japan | 4.7% |
See Heavy metal music audiences in other countries
More Record label audiences in Germany
- Made in Germany (4,087,058)
- Made in France (1,551,652)
- Playlist (1,043,396)
- Red Bull Records (947,880)
- Emperor Entertainment Group (613,548)
Frequently asked questions
How many fans does Heavy metal music have in Germany?
Heavy metal music has an estimated audience of 12,544,963 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Heavy metal music fans?
47.0% of Heavy metal music fans are female, 53.0% are male, with an average age of 38.3 years.
Which brands do Heavy metal music fans like most?
Heavy metal music fans show strongest brand affinity for Tagesschau (1.75×), Scooby-Doo (2.62×), and Peacemaker (1.93×) over the country average.
Where do Heavy metal music fans live in Germany?
Heavy metal music fans in Germany are most concentrated in Nordrhein-Westfalen (reach 698,721), Bayern (reach 658,404), and Baden-Württemberg (reach 525,906). These three regions account for the largest share of the active audience.
What other brands do Heavy metal music fans also like?
Beyond Heavy metal music itself, the audience over-indexes on Scooby-Doo (2.62×), Peacemaker (1.93×), Diane Keaton (1.65×), and David Harbour (2.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Heavy metal music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.