Heavy metal music Audience in United States

Heavy metal music logo

Heavy metal music has an estimated audience of 70,586,595 people in United States. 47.3% are female, 52.7% are male, average age 37.5. Top regions: California, Texas, Florida. Top brand affinities: Compact excavator, David Lee Roth, Bicycle frame, Steel frame, Warhammer Fantasy (setting).

The average Heavy metal music fan in United States is 37.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Compact excavator, David Lee Roth, Bicycle frame, with strongest over-indexing on Compact excavator (1.56× the country average). Demographically, the Heavy metal music audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Record label

Demographics of Heavy metal music fans

Demographic split for Heavy metal music audience in United States
MetricValue
Female47.3%
Male52.7%
Average age37.5
Estimated audience size70,586,595

Audience persona

The typical Heavy metal music fan in United States is balanced, around 37.5 years old, with strong Extroversion tendencies and a notable affinity for Compact excavator.

Top regions in United States

Top regions ranked by reach for Heavy metal music in United States
RegionReachAffinity
California7,442,8330.96×
Texas6,072,1131×
Florida3,721,1060.78×
New York3,461,5780.88×
Pennsylvania2,416,7981.02×
Ohio2,285,5791.05×
Illinois2,144,9380.91×
North Carolina1,896,3770.89×
Michigan1,893,7891.03×
Georgia1,840,1080.85×
Tennessee1,695,7841.2×
New Jersey1,585,2020.88×
Virginia1,434,8630.83×
Washington1,380,3900.97×
Indiana1,300,5201.01×
Minnesota1,247,1261.23×
Alabama1,234,7881.25×
Arizona1,213,7250.84×
Missouri1,130,6970.99×
Massachusetts1,066,5580.77×
South Carolina1,016,2560.96×
Wisconsin975,7320.92×
Kentucky960,8911.09×
Colorado956,5770.86×
Oregon909,6241.12×
Kansas901,2541.62×
Maryland893,8360.74×
Oklahoma841,6931.07×
Louisiana792,4700.87×
Nevada755,0261.11×
Mississippi678,1581.17×
Connecticut657,2040.93×
Utah627,9110.99×
Arkansas585,2511.01×
Iowa561,0500.96×
Nebraska425,8971.2×
New Mexico372,3181.05×
West Virginia319,9140.97×
Idaho280,6530.79×
Maine279,8191.11×
Hawaii211,6580.7×
Montana194,8120.99×
South Dakota192,2861.18×
Alaska191,5501.27×
New Hampshire184,5180.66×
Rhode Island178,1740.79×
Vermont175,2451.41×
North Dakota173,8501.2×
Wyoming155,2751.48×
Delaware148,1630.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Heavy metal music audience
BrandAffinityCategory
Compact excavator1.56×Home & Garden
David Lee Roth1.51×Music & Radio
Bicycle frame1.52×Sports
Steel frame1.5×Home & Garden
Warhammer Fantasy (setting)1.53×Games
Metal roof1.58×Home & Garden
Jawbreaker (band)1.7×Music & Radio
John Bonham1.58×Music & Radio
Slicing Up Eyeballs: The Legacy of '80s College Rock1.52×Literature
Backhoe loader1.5×Business & Career
Unif2.28×Fashion & Accessoires
Crossroads Trading Company1.66×
Critical Role1.6×Movies & TV
Table saw1.54×Home & Garden
Motel Rocks1.68×Fashion & Accessoires
Bandsaw1.55×Home & Garden
Highway to Hell1.61×Music & Radio
Jethro Tull (band)1.55×Music & Radio
Lazy Oaf2.34×Fashion & Accessoires
Steppenwolf (band)1.55×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Heavy metal music audience
TraitClusterScore
ExtroversionTHRILL1.07
LGBTQ+ IdentityOPEN0.98
Social Media UsageJOY0.98
Early Adopter MentalityPOWER0.96
Price SensitivityPREMIUM0.94
Sports ActivityPOWER0.93

Worldwide distribution

Worldwide audience distribution share by country for Heavy metal music
CountryShare
United States22.2%
Italy4.9%
Japan4.7%

See Heavy metal music audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Heavy metal music have in United States?

Heavy metal music has an estimated audience of 70,586,595 people in United States, concentrated in California and Texas.

What is the gender split and age of Heavy metal music fans?

47.3% of Heavy metal music fans are female, 52.7% are male, with an average age of 37.5 years.

Which brands do Heavy metal music fans like most?

Heavy metal music fans show strongest brand affinity for Compact excavator (1.56×), David Lee Roth (1.51×), and Bicycle frame (1.52×) over the country average.

Where do Heavy metal music fans live in United States?

Heavy metal music fans in United States are most concentrated in California (reach 7,442,833), Texas (reach 6,072,113), and Florida (reach 3,721,106). These three regions account for the largest share of the active audience.

What other brands do Heavy metal music fans also like?

Beyond Heavy metal music itself, the audience over-indexes on David Lee Roth (1.51×), Bicycle frame (1.52×), Steel frame (1.5×), and Warhammer Fantasy (setting) (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Heavy metal music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.