Rascasse Audience Intelligence

Heavy metal music Audience in United States

A data profile of the people who buy, follow and care about Heavy metal music in United States — modelled from more than twelve digital signal sources. Heavy metal music has an estimated audience of 70,586,595 people in United States.

#1among Record label in United States#153among Topic in United States#15in Music & Radio

The average Heavy metal music fan in United States is 37.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Red Bull Records, Compact excavator, David Lee Roth, with strongest over-indexing on Red Bull Records (2.36× the country average).

Demographically, the Heavy metal music audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Extroversion, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Heavy metal music fan in United States is balanced, around 37.5 years old, with strong Extroversion tendencies and a notable affinity for Red Bull Records.

Category: Music & Radio · Type: Topic · Subtype: Record label

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heavy metal music profile in United States.

Audience size
70.6M
in United States
Gender
47.3%♀
52.7% male
Age
37.5
average years
Country rank
#191
Topic in United States
Fig. 01

Search interest · 12-month trend

+117%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Heavy metal music fans

47.3% are female, 52.7% are male, average age 37.5.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Heavy metal music audience in United States
MetricValue
Female47.3%
Male52.7%
Average age37.5
Estimated audience size70,586,595
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Heavy metal music audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3918%
40-4919%
50+18%
Fig. 04

Worldwide distribution

22.2%

of the worldwide Heavy metal music audience comes from United States.

Worldwide audience distribution share by country for Heavy metal music
CountryShare
United States22.2%
Italy4.9%
Japan4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heavy metal music audience in United States is strongest.

Fig. 05

Top regions by affinity

Heavy metal music fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~1M1.18×
02Kansas~700K1.18×
03Minnesota~1M1.11×
04Pennsylvania~2.5M1.08×
05Oregon~900K1.06×
06West Virginia~300K1.06×
07Oklahoma~800K1.05×
08Ohio~2.5M1.04×
09New Mexico~400K1.04×
10Maine~300K1.04×
11Vermont~100K1.04×
12Kentucky~900K1.03×
13Arkansas~600K1.03×
14Utah~600K1.02×
15Iowa~600K1.02×
16Alaska~200K1.02×
17California~8M1.01×
18Nevada~700K1.01×
19Nebraska~400K1.01×
20Montana~200K1.01×
21Washington~1.5M1.00×
22Indiana~1.5M1.00×
23Missouri~1M1.00×
24Mississippi~600K1.00×
25North Dakota~100K1.00×
26Tennessee~1.5M0.99×
27New Hampshire~300K0.99×
28South Dakota~200K0.99×
29Michigan~2M0.98×
30Wisconsin~1M0.98×
31Rhode Island~200K0.98×
32Illinois~2.5M0.97×
33Arizona~1.5M0.97×
34Colorado~1M0.97×
35South Carolina~1M0.97×
36Connecticut~700K0.97×
37Idaho~300K0.97×
38Louisiana~900K0.96×
39Hawaii~300K0.96×
40Delaware~200K0.96×
41Texas~6M0.95×
42Virginia~1.5M0.94×
43New Jersey~1.5M0.93×
44Washington, District of Columbia~200K0.93×
45North Carolina~2M0.92×
46Massachusetts~1.5M0.92×
47Georgia~2M0.89×
48Maryland~1M0.89×
49New York~3.5M0.86×
50Florida~4M0.84×
Fig. 06

Affinity by region

Affinity by region — Heavy metal music, United States
0.84×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heavy metal music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heavy metal music audience
#·InterestCategoryAffinity×
01Red Bull RecordsMusic & Radio2.36×
02Lazy OafFashion & Accessoires2.34×
03UnifFashion & Accessoires2.28×
04Jawbreaker (band)Music & Radio1.70×
05Motel RocksFashion & Accessoires1.68×
06Crossroads Trading CompanyBrand1.66×
07Critical RoleMovies & TV1.60×
08Metal roofHome & Garden1.58×
09John BonhamMusic & Radio1.58×
10Compact excavatorHome & Garden1.56×
11BandsawHome & Garden1.55×
12Jethro Tull (band)Music & Radio1.55×
13Steppenwolf (band)Music & Radio1.55×
14Table sawHome & Garden1.54×
15Warhammer Fantasy (setting)Games1.53×
16Bicycle frameSports1.52×
17Slicing Up Eyeballs: The Legacy of '80s College RockLiterature1.52×
18David Lee RothMusic & Radio1.51×
19Steel frameHome & Garden1.50×
20Backhoe loaderBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heavy metal music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Heavy metal music audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL0.93×
Family OrientationCONSERVATISM0.93×
Need for SecurityCONSERVATISM0.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Heavy metal music audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.76×
Design AffinityPREMIUM0.76×
TravellingTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Heavy metal music have in United States?

Heavy metal music has an estimated audience of 70,586,595 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Heavy metal music fans?

47.3% of Heavy metal music fans are female, 52.7% are male, with an average age of 37.5 years.

03

Which brands do Heavy metal music fans like most?

Heavy metal music fans show strongest brand affinity for Red Bull Records (2.36×), Compact excavator (1.56×), and David Lee Roth (1.51×) over the country average.

04

Where do Heavy metal music fans live in United States?

Heavy metal music fans in United States are most concentrated in California (reach ~8M), Texas (reach ~6M), and Florida (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do Heavy metal music fans also like?

Beyond Heavy metal music itself, the audience over-indexes on Compact excavator (1.56×), David Lee Roth (1.51×), Bicycle frame (1.52×), and Steel frame (1.5×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Heavy metal music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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