Metal roof Audience in United States

Metal roof has an estimated audience of 1,496,667 people in United States. 39.2% are female, 60.8% are male, average age 47.5. Top regions: Texas, California, Florida. Top brand affinities: Menards, AutoZone, Fox News Channel, Made in USA, Dentistry.

The average Metal roof fan in United States is 47.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Menards, AutoZone, Fox News Channel, with strongest over-indexing on Menards (3.29× the country average). Demographically, the Metal roof audience skews more male with an average age of 47.5, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Metal roof fans

Demographic split for Metal roof audience in United States
MetricValue
Female39.2%
Male60.8%
Average age47.5
Estimated audience size1,496,667

Audience persona

The typical Metal roof fan in United States is more male, around 47.5 years old, with strong Quality Awareness tendencies and a notable affinity for Menards.

Top regions in United States

Top regions ranked by reach for Metal roof in United States
RegionReachAffinity
Texas115,7600.9×
California111,7280.68×
Florida104,9331.04×
Pennsylvania62,4171.24×
New York58,9140.7×
North Carolina55,0691.22×
Ohio54,7571.19×
Georgia50,8861.1×
Tennessee44,8701.49×
Indiana42,5371.56×
Michigan41,2601.05×
Washington36,6491.22×
South Carolina33,1641.47×
Virginia31,3520.86×
Illinois31,1810.63×
Alabama29,3061.4×
Kentucky28,3301.51×
Missouri26,4361.1×
New Jersey24,8150.65×
Louisiana24,3991.26×
Massachusetts21,4310.73×
Oregon20,7791.21×
Wisconsin19,7240.88×
Colorado19,0350.81×
Arkansas18,5371.5×
Arizona17,8020.58×
West Virginia17,6022.53×
Oklahoma16,5461×
Maryland16,0430.62×
Mississippi15,2771.24×
Utah12,1140.9×
Minnesota11,9650.56×
Connecticut11,3040.75×
Maine11,1572.08×
Idaho9,3131.24×
Kansas9,0930.77×
New Hampshire8,3441.41×
Iowa8,1110.66×
New Mexico6,5020.87×
Nevada5,9800.41×
Montana5,5761.34×
Nebraska4,2960.57×
Rhode Island3,4390.72×
Vermont3,3251.27×
Hawaii3,2230.5×
Alaska2,9170.91×
Delaware2,5740.62×
Washington, District of Columbia1,8850.42×
Wyoming1,6300.73×
South Dakota1,4340.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Metal roof audience
BrandAffinityCategory
Menards3.29×Home & Garden
AutoZone2.32×Cars & Mobility
Fox News Channel1.62×Movies & TV
Made in USA2.81×Business & Career
Dentistry2.54×Business & Career
Lowe's1.64×Shopping
Auction2.41×Shopping
Dollar General1.66×Shopping
Advance Auto Parts2.54×Cars & Mobility
Home insurance2.73×Business & Career
Lawn mower3.03×Home & Garden
Texas Roadhouse1.59×Food & Beverages
The UPS Store1.8×Shopping
Efficient energy use3.17×Technology & Electronics
Powerball1.61×Games
Local news1.55×News
O'Reilly Auto Parts2.32×Cars & Mobility
Redfin3.13×Home & Garden
Air conditioning2×Technology & Electronics
Solar panel2.79×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Metal roof audience
TraitClusterScore
Quality AwarenessPREMIUM1.71
DIY MentalityTHRILL1.62
Price SensitivityPREMIUM1.41
Need for SecurityCONSERVATISM1.37
Career OrientationPOWER1.29
Risk AppetiteTHRILL1.03

Worldwide distribution

Worldwide audience distribution share by country for Metal roof
CountryShare
United States66.7%
Canada6.4%
Romania4.3%

See Metal roof audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Metal roof have in United States?

Metal roof has an estimated audience of 1,496,667 people in United States, concentrated in Texas and California.

What is the gender split and age of Metal roof fans?

39.2% of Metal roof fans are female, 60.8% are male, with an average age of 47.5 years.

Which brands do Metal roof fans like most?

Metal roof fans show strongest brand affinity for Menards (3.29×), AutoZone (2.32×), and Fox News Channel (1.62×) over the country average.

Where do Metal roof fans live in United States?

Metal roof fans in United States are most concentrated in Texas (reach 115,760), California (reach 111,728), and Florida (reach 104,933). These three regions account for the largest share of the active audience.

What other brands do Metal roof fans also like?

Beyond Metal roof itself, the audience over-indexes on AutoZone (2.32×), Fox News Channel (1.62×), Made in USA (2.81×), and Dentistry (2.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Metal roof. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.