Rascasse Audience Intelligence

Metal roof Audience in United States

A data profile of the people who buy, follow and care about Metal roof in United States — modelled from more than twelve digital signal sources. Metal roof has an estimated audience of 1,496,667 people in United States.

#7300among Topic in United States#941in Home & Garden

The average Metal roof fan in United States is 47.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Menards, Hardware store, Efficient energy use, with strongest over-indexing on Menards (2.89× the country average).

Demographically, the Metal roof audience skews more male with an average age of 47.5, and over-indexes on personality traits such as DIY Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Metal roof fan in United States is more male, around 47.5 years old, with strong DIY Mentality tendencies and a notable affinity for Menards.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Metal roof profile in United States.

Audience size
1.5M
in United States
Gender
39.2%♀
60.8% male
Age
47.5
average years
Country rank
#17802
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Metal roof fans

39.2% are female, 60.8% are male, average age 47.5.

Fig. 02

Gender split

39.2%
Female
60.8%
Male
Demographic split for Metal roof audience in United States
MetricValue
Female39.2%
Male60.8%
Average age47.5
Estimated audience size1,496,667
Fig. 03

Age distribution

Ø 47.5
average years
Age distribution of the Metal roof audience in United States
Age bracketShare%
16-197%
20-2910%
30-3916%
40-4927%
50+41%
Fig. 04

Worldwide distribution

66.7%

of the worldwide Metal roof audience comes from United States.

Worldwide audience distribution share by country for Metal roof
CountryShare
United States66.7%
Canada6.4%
Romania4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Metal roof audience in United States is strongest.

Fig. 05

Top regions by affinity

Metal roof fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~20K2.55×
02Maine~10K1.97×
03Arkansas~20K1.51×
04Kentucky~30K1.50×
05Tennessee~40K1.49×
06New Hampshire~9K1.46×
07South Carolina~30K1.42×
08Mississippi~20K1.42×
09Alabama~30K1.40×
10Indiana~40K1.38×
11Montana~6K1.34×
12Vermont~3K1.33×
13Idaho~9K1.22×
14Pennsylvania~60K1.21×
15Ohio~60K1.21×
16Louisiana~20K1.20×
17North Carolina~50K1.15×
18Oregon~20K1.12×
19Washington~30K1.11×
20Missouri~30K1.08×
21Michigan~40K1.04×
22Virginia~40K1.04×
23Georgia~50K1.01×
24Florida~100K0.98×
25Wisconsin~20K0.98×
26Oklahoma~20K0.97×
27Alaska~3K0.97×
28Wyoming~2K0.92×
29New Mexico~7K0.89×
30Utah~10K0.86×
31Kansas~10K0.83×
32Texas~100K0.82×
33Rhode Island~4K0.78×
34Connecticut~10K0.75×
35Delaware~3K0.75×
36Colorado~20K0.73×
37Massachusetts~20K0.72×
38Hawaii~5K0.70×
39New York~60K0.69×
40Iowa~8K0.67×
41New Jersey~20K0.63×
42Nebraska~5K0.63×
43California~100K0.62×
44Maryland~20K0.62×
45Illinois~30K0.60×
46Arizona~20K0.60×
47South Dakota~2K0.59×
48Minnesota~10K0.56×
49Washington, District of Columbia~2K0.49×
50Nevada~7K0.45×
Fig. 06

Affinity by region

Affinity by region — Metal roof, United States
0.45×1.00×2.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Metal roof audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Metal roof audience
#·InterestCategoryAffinity×
01Efficient energy useTechnology & Electronics4.50×
02Lawn mowerHome & Garden3.86×
03Home insuranceBusiness & Career3.44×
04Solar powerHome & Garden3.35×
05Solar panelHome & Garden3.14×
06Hardware storeHome & Garden3.01×
07MenardsHome & Garden2.89×
08Real propertyHome & Garden2.77×
09Discount TireShopping2.69×
10Life insuranceBusiness & Career2.61×
11Air conditioningTechnology & Electronics2.25×
12AuctionShopping2.10×
13Used carCars & Mobility1.95×
14Home AppliancesHome & Garden1.82×
15AutoZoneCars & Mobility1.71×
16Nonprofit organizationPolitics & Society1.61×
17BankingBusiness & Career1.60×
18Heavy metal musicMusic & Radio1.58×
19InsuranceBusiness & Career1.53×
20Breaking newsMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Metal roof audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Metal roof audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.36×
Career OrientationPOWER1.78×
PatriotismCONSERVATISM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Metal roof audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.29×
MindfulnessBALANCE0.61×
Luxury OrientationPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Metal roof have in United States?

Metal roof has an estimated audience of 1,496,667 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Metal roof fans?

39.2% of Metal roof fans are female, 60.8% are male, with an average age of 47.5 years.

03

Which brands do Metal roof fans like most?

Metal roof fans show strongest brand affinity for Menards (2.89×), Hardware store (3.01×), and Efficient energy use (4.5×) over the country average.

04

Where do Metal roof fans live in United States?

Metal roof fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Metal roof fans also like?

Beyond Metal roof itself, the audience over-indexes on Hardware store (3.01×), Efficient energy use (4.5×), Real property (2.77×), and Lawn mower (3.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Metal roof audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Metal roof. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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