Rascasse Audience Intelligence

Auction Audience in United States

A data profile of the people who buy, follow and care about Auction in United States — modelled from more than twelve digital signal sources. Auction has an estimated audience of 34,765,861 people in United States.

#3among E-Commerce in United States#512among Topic in United States#40in Shopping

The average Auction fan in United States is 44.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include AutoZone, O'Reilly Auto Parts, Tractor, with strongest over-indexing on AutoZone (2.28× the country average).

Demographically, the Auction audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Need for Security, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Auction fan in United States is more male, around 44.2 years old, with strong Need for Security tendencies and a notable affinity for AutoZone.

Category: Shopping · Type: Topic · Subtype: E-Commerce

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Auction profile in United States.

Audience size
34.8M
in United States
Gender
42.2%♀
57.8% male
Age
44.2
average years
Country rank
#724
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Auction fans

42.2% are female, 57.8% are male, average age 44.2.

Fig. 02

Gender split

42.2%
Female
57.8%
Male
Demographic split for Auction audience in United States
MetricValue
Female42.2%
Male57.8%
Average age44.2
Estimated audience size34,765,861
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Auction audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3919%
40-4925%
50+32%
Fig. 04

Worldwide distribution

31.7%

of the worldwide Auction audience comes from United States.

Worldwide audience distribution share by country for Auction
CountryShare
United States31.7%
United Kingdom5.9%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Auction audience in United States is strongest.

Fig. 05

Top regions by affinity

Auction fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~300K1.48×
02Indiana~900K1.42×
03Arizona~1M1.41×
04Alaska~100K1.37×
05West Virginia~200K1.29×
06North Dakota~90K1.28×
07Nebraska~200K1.24×
08Kansas~300K1.20×
09Iowa~300K1.19×
10South Dakota~100K1.19×
11Ohio~1.5M1.17×
12Minnesota~600K1.15×
13Michigan~1M1.11×
14Washington~800K1.10×
15Missouri~600K1.10×
16Arkansas~300K1.08×
17Oklahoma~400K1.07×
18Pennsylvania~1M1.06×
19Mississippi~300K1.05×
20Tennessee~700K1.04×
21Maryland~600K1.04×
22Wisconsin~500K1.03×
23Kentucky~400K1.03×
24Wyoming~50K1.01×
25Nevada~300K1.00×
26Illinois~1M0.97×
27Alabama~500K0.97×
28Montana~90K0.96×
29Delaware~90K0.96×
30North Carolina~1M0.95×
31Louisiana~400K0.94×
32Texas~3M0.93×
33Oregon~400K0.93×
34New Mexico~200K0.93×
35New York~2M0.91×
36Virginia~800K0.90×
37Colorado~500K0.89×
38Georgia~900K0.88×
39South Carolina~500K0.87×
40Florida~2M0.86×
41California~3M0.83×
42Connecticut~300K0.80×
43New Hampshire~100K0.78×
44Maine~100K0.78×
45Washington, District of Columbia~80K0.77×
46Utah~200K0.74×
47New Jersey~600K0.72×
48Massachusetts~500K0.70×
49Rhode Island~70K0.68×
50Hawaii~90K0.64×
Fig. 06

Affinity by region

Affinity by region — Auction, United States
0.64×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Auction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Auction audience
#·InterestCategoryAffinity×
01Online auctionShopping4.21×
02John DeereCars & Mobility4.13×
03TractorCars & Mobility3.03×
04O'Reilly Auto PartsCars & Mobility2.99×
05Dump truckCars & Mobility2.96×
06All-terrain vehicleCars & Mobility2.65×
07Advance Auto PartsCars & Mobility2.54×
08AutoZoneCars & Mobility2.28×
09Power toolHome & Garden2.25×
10Used carCars & Mobility2.21×
11TireCars & Mobility2.14×
12RVsCars & Mobility2.13×
13TradeBusiness & Career2.06×
14MenardsHome & Garden1.99×
15BoatsCars & Mobility1.70×
16PowerballGames1.69×
17SUVsCars & Mobility1.54×
18InsuranceBusiness & Career1.53×
19FinanceBusiness & Career1.50×
20AgricultureBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Auction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Auction audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.34×
DIY MentalityTHRILL1.31×
Quality AwarenessPREMIUM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Auction audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.64×
Pet OwnershipJOY0.88×
TravellingTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Auction have in United States?

Auction has an estimated audience of 34,765,861 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Auction fans?

42.2% of Auction fans are female, 57.8% are male, with an average age of 44.2 years.

03

Which brands do Auction fans like most?

Auction fans show strongest brand affinity for AutoZone (2.28×), O'Reilly Auto Parts (2.99×), and Tractor (3.03×) over the country average.

04

Where do Auction fans live in United States?

Auction fans in United States are most concentrated in California (reach ~3M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Auction fans also like?

Beyond Auction itself, the audience over-indexes on O'Reilly Auto Parts (2.99×), Tractor (3.03×), Used car (2.21×), and Online auction (4.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More E-Commerce audiences in United States

See Auction audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Auction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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