Auction Audience in United States

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Auction has an estimated audience of 34,765,861 people in United States. 42.2% are female, 57.8% are male, average age 44.2. Top regions: California, Texas, Florida. Top brand affinities: AutoZone, Fox News Channel, O'Reilly Auto Parts, Tractor, Used car.

The average Auction fan in United States is 44.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AutoZone, Fox News Channel, O'Reilly Auto Parts, with strongest over-indexing on AutoZone (2.28× the country average). Demographically, the Auction audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Extroversion, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic · Subtype: E-Commerce

Demographics of Auction fans

Demographic split for Auction audience in United States
MetricValue
Female42.2%
Male57.8%
Average age44.2
Estimated audience size34,765,861

Audience persona

The typical Auction fan in United States is more male, around 44.2 years old, with strong Extroversion tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Auction in United States
RegionReachAffinity
California3,257,4830.85×
Texas2,881,6920.96×
Florida2,077,0190.88×
New York1,930,0530.99×
Ohio1,356,1171.27×
Pennsylvania1,277,1431.09×
Illinois1,207,5901.04×
North Carolina1,068,2981.02×
Michigan1,011,4161.11×
Georgia996,6650.93×
Arizona964,6781.36×
Indiana953,4911.5×
Washington823,7001.18×
Virginia779,1580.92×
Tennessee771,4961.11×
Missouri645,2571.15×
New Jersey641,1870.73×
Maryland603,1871.01×
Minnesota578,6571.16×
Wisconsin535,3981.02×
Massachusetts492,5400.72×
Colorado492,4690.9×
South Carolina468,7670.9×
Kentucky459,2221.05×
Alabama436,8430.9×
Oklahoma418,3461.08×
Louisiana378,7310.84×
Oregon378,3680.95×
Iowa341,8691.19×
Kansas338,9271.24×
Nevada336,3731×
Arkansas303,2811.06×
Mississippi285,2081×
Connecticut264,8170.76×
Idaho260,7251.5×
West Virginia232,6491.44×
Utah230,8670.74×
Nebraska224,9231.29×
New Mexico148,2800.85×
Alaska98,1561.32×
New Hampshire97,2120.71×
Maine92,8000.75×
South Dakota88,8331.11×
North Dakota85,0031.19×
Hawaii83,1710.56×
Delaware83,1550.87×
Montana82,2410.85×
Washington, District of Columbia79,4430.76×
Rhode Island64,6750.58×
Wyoming49,2660.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Auction audience
BrandAffinityCategory
AutoZone2.28×Cars & Mobility
Fox News Channel1.63×Movies & TV
O'Reilly Auto Parts2.99×Cars & Mobility
Tractor3.03×Cars & Mobility
Used car2.21×Cars & Mobility
Lowe's1.63×Shopping
Online auction4.21×Shopping
Finance1.5×Business & Career
Dump truck2.96×Cars & Mobility
Trade2.06×Business & Career
John Deere4.13×Cars & Mobility
RVs2.13×Cars & Mobility
Boats1.7×Cars & Mobility
Insurance1.53×Business & Career
Advance Auto Parts2.54×Cars & Mobility
Power tool2.25×Home & Garden
Powerball1.69×Games
Tire2.14×Cars & Mobility
All-terrain vehicle2.65×Cars & Mobility
Menards1.99×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Auction audience
TraitClusterScore
ExtroversionTHRILL1.21
DIY MentalityTHRILL1.12
Community OrientationOPEN1.08
Family OrientationCONSERVATISM1.07
Luxury OrientationPREMIUM1.05
Need for SecurityCONSERVATISM1.03

Worldwide distribution

Worldwide audience distribution share by country for Auction
CountryShare
United States31.7%
United Kingdom5.9%
Germany5.5%

See Auction audiences in other countries

More E-Commerce audiences in United States

Frequently asked questions

How many fans does Auction have in United States?

Auction has an estimated audience of 34,765,861 people in United States, concentrated in California and Texas.

What is the gender split and age of Auction fans?

42.2% of Auction fans are female, 57.8% are male, with an average age of 44.2 years.

Which brands do Auction fans like most?

Auction fans show strongest brand affinity for AutoZone (2.28×), Fox News Channel (1.63×), and O'Reilly Auto Parts (2.99×) over the country average.

Where do Auction fans live in United States?

Auction fans in United States are most concentrated in California (reach 3,257,483), Texas (reach 2,881,692), and Florida (reach 2,077,019). These three regions account for the largest share of the active audience.

What other brands do Auction fans also like?

Beyond Auction itself, the audience over-indexes on Fox News Channel (1.63×), O'Reilly Auto Parts (2.99×), Tractor (3.03×), and Used car (2.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Auction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.