Boats Audience in United States
Boats has an estimated audience of 56,193,105 people in United States. 40.5% are female, 59.5% are male, average age 42.0. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Wok, Grinch.
Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (15.03× the country average). Demographically, the Boats audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Travelling, Quality Awareness.
Category: Cars & Mobility · Type: Topic
Demographics of Boats fans
| Metric | Value |
|---|---|
| Female | 40.5% |
| Male | 59.5% |
| Average age | 42.0 |
| Estimated audience size | 56,193,105 |
Audience persona
The typical Boats fan in United States is more male, around 42.0 years old, with strong Travelling tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 15.03× | Internet & Social Media |
| Governor of Michigan | 18.86× | Politics & Society |
| Vocal harmony | 10.42× | Music & Radio |
| Wok | 12.79× | Food & Beverages |
| Grinch | 7.57× | Movies & TV |
| Google Home | 11.06× | Technology & Electronics |
| Hibachi | 13.39× | Food & Beverages |
| Hipster | 15.83× | Politics & Society |
| headspace | 14.7× | Health |
| Cherish (group) | 16.8× | Music & Radio |
| Grace Slick | 13.08× | Music & Radio |
| Fairy godmother | 10.96× | Literature |
| El Paso County, Colorado | 16.59× | Travel & Leisure |
| No Escape (1994 film) | 14.16× | Movies & TV |
| TV Fanatic | 12.87× | Movies & TV |
| Historic site | 4.93× | Arts & Culture |
| Elsword | 18.75× | Games |
| Kikar HaShabbat | 18.4× | News |
| Guitarist (magazine) | 12.59× | Music & Radio |
| Mathcore | 8.36× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.35 |
| Quality Awareness | PREMIUM | 1.31 |
| DIY Mentality | THRILL | 1.28 |
| Risk Appetite | THRILL | 1.25 |
| Sports Activity | POWER | 1.24 |
| Luxury Orientation | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.4% |
| Japan | 5.3% |
See Boats audiences in other countries
More Cars & Mobility audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Boats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.