Boats Audience in United States
Boats has an estimated audience of 56,193,105 people in United States. 40.5% are female, 59.5% are male, average age 42.0. Top brand affinities: Capital One, Google Maps, Indeed.com, Circle K, Enterprise Rent-A-Car.
Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (19.89× the country average). Demographically, the Boats audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Travelling, Quality Awareness.
Category: Cars & Mobility · Type: Topic
Demographics of Boats fans
| Metric | Value |
|---|---|
| Female | 40.5% |
| Male | 59.5% |
| Average age | 42.0 |
| Estimated audience size | 56,193,105 |
Audience persona
The typical Boats fan in United States is more male, around 42.0 years old, with strong Travelling tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 19.89× | Business & Career |
| Google Maps | 17.98× | Internet & Social Media |
| Indeed.com | 13.37× | Business & Career |
| Circle K | 17.67× | Shopping |
| Enterprise Rent-A-Car | 15.27× | Cars & Mobility |
| DeviantArt | 16.83× | Internet & Social Media |
| Aaron Rodgers | 14.72× | Sports |
| AccuWeather | 14.34× | Home & Garden |
| ICloud | 20.63× | Technology & Electronics |
| Diane Keaton | 13.1× | Movies & TV |
| Google News | 12.31× | News |
| Beetlejuice | 10.09× | Movies & TV |
| Autism Awareness | 19.03× | Health |
| Khan Academy | 16.99× | Business & Career |
| Bruce Willis | 14.58× | Movies & TV |
| Billy Bob Thornton | 17.12× | Movies & TV |
| Diabetes mellitus awareness | 12.48× | Health |
| Jeff Bezos | 19.02× | Business & Career |
| Apple Store | 13.26× | Shopping |
| Kendra Scott | 17.44× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.35 |
| Quality Awareness | PREMIUM | 1.31 |
| DIY Mentality | THRILL | 1.28 |
| Risk Appetite | THRILL | 1.25 |
| Sports Activity | POWER | 1.24 |
| Luxury Orientation | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.4% |
| Japan | 5.3% |
See Boats audiences in other countries
More Cars & Mobility audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Boats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.