Rascasse Audience Intelligence

Boats Audience in United States

Name: Boats — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Boats in United States — modelled from more than twelve digital signal sources. Boats has an estimated audience of 56,193,105 people in United States.

#246among Topic in United States #7in Cars & Mobility

The average Boats fan in United States is 42.0 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Real property, Made in USA, Auction, with strongest over-indexing on Real property (2.36× the country average).

Demographically, the Boats audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boats fan in United States is more male, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Real property.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boats profile in United States.

Audience size

56.2M

in United States

Gender

40.5%♀

59.5% male

Age

42.0

average years

Country rank

#338

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Boats fans

40.5% are female, 59.5% are male, average age 42.0.

Fig. 02

Gender split

40.5%

Female

59.5%

Male

Demographic split for Boats audience in United States
Metric	Value
Female	40.5%
Male	59.5%
Average age	42.0
Estimated audience size	56,193,105

Fig. 03

Age distribution

Age distribution of the Boats audience in United States
Age bracket	Share	%
16-19		15%
20-29		16%
30-39		19%
40-49		22%
50+		27%

Fig. 04

Worldwide distribution

21.6%

of the worldwide Boats audience comes from United States.

Worldwide audience distribution share by country for Boats
Country	Share
United States	21.6%
Italy	5.4%
Japan	5.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boats audience in United States is strongest.

Fig. 05

Top regions by affinity

Boats fans by region: top regions in United States
#	Region	Reach	×
01	Utah	~900K	1.84×
02	Florida	~5.5M	1.43×
03	Wisconsin	~1M	1.28×
04	New Hampshire	~300K	1.26×
05	Wyoming	~100K	1.26×
06	Missouri	~1M	1.25×
07	Idaho	~300K	1.24×
08	Minnesota	~900K	1.15×
09	Washington	~1.5M	1.14×
10	Alabama	~900K	1.14×
11	Oregon	~700K	1.14×
12	New Jersey	~1.5M	1.13×
13	Hawaii	~300K	1.13×
14	New York	~3.5M	1.10×
15	Michigan	~1.5M	1.10×
16	Colorado	~1M	1.09×
17	Iowa	~500K	1.09×
18	Maine	~200K	1.07×
19	Massachusetts	~1M	1.03×
20	Montana	~200K	1.03×
21	South Carolina	~900K	1.02×
22	Connecticut	~600K	1.02×
23	South Dakota	~100K	1.00×
24	Alaska	~100K	0.98×
25	West Virginia	~300K	0.97×
26	Kansas	~400K	0.96×
27	Maryland	~900K	0.95×
28	North Dakota	~100K	0.95×
29	Mississippi	~400K	0.94×
30	Rhode Island	~200K	0.94×
31	Delaware	~100K	0.94×
32	North Carolina	~1.5M	0.93×
33	Pennsylvania	~1.5M	0.92×
34	Arkansas	~400K	0.92×
35	Nebraska	~300K	0.90×
36	Virginia	~1M	0.89×
37	Louisiana	~600K	0.88×
38	Kentucky	~600K	0.88×
39	Ohio	~1.5M	0.87×
40	Indiana	~900K	0.86×
41	Washington, District of Columbia	~100K	0.85×
42	Illinois	~1.5M	0.83×
43	Oklahoma	~500K	0.83×
44	Georgia	~1.5M	0.82×
45	New Mexico	~200K	0.82×
46	Tennessee	~900K	0.77×
47	Nevada	~400K	0.75×
48	California	~4.5M	0.73×
49	Arizona	~800K	0.73×
50	Texas	~3.5M	0.68×

Affinity by region — Boats, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boats audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boats audience
#	Interest	Category	×
01	Jet ski	Sports	2.80×
02	Shellfish	Food & Beverages	2.56×
03	Real property	Home & Garden	2.36×
04	City Bank	Business & Career	2.08×
05	Fly fishing	Sports	1.97×
06	Discount Tire	Shopping	1.96×
07	Made in USA	Business & Career	1.91×
08	Lawn mower	Home & Garden	1.89×
09	Extreme sport	Sports	1.82×
10	Auction	Shopping	1.70×
11	Innovation	Business & Career	1.65×
12	NASDAQ	Business & Career	1.64×
13	Rail transport	Travel & Leisure	1.63×
14	Bicycle	Cars & Mobility	1.60×
15	Lodging	Travel & Leisure	1.58×
16	Dentistry	Business & Career	1.57×
17	Cycling	Sports	1.55×
18	Motorcycles	Cars & Mobility	1.54×
19	Hardware store	Home & Garden	1.52×
20	Luxury real estate	Business & Career	1.51×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boats audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Boats audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	1.51×
Risk Appetite	THRILL	1.42×
Travelling	THRILL	1.31×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Boats audience · Rather not
Trait	Cluster	Score
Creativity	OPEN	0.83×
Mindfulness	BALANCE	0.84×
Social Media Usage	JOY	0.86×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Boats have in United States?

Boats has an estimated audience of 56,193,105 people in United States, concentrated in Florida and California.

What is the gender split and age of Boats fans?

40.5% of Boats fans are female, 59.5% are male, with an average age of 42.0 years.

Which brands do Boats fans like most?

Boats fans show strongest brand affinity for Real property (2.36×), Made in USA (1.91×), and Auction (1.7×) over the country average.

Where do Boats fans live in United States?

Boats fans in United States are most concentrated in Florida (reach ~5.5M), California (reach ~4.5M), and New York (reach ~3.5M). These three regions account for the largest share of the active audience.

What other brands do Boats fans also like?

Beyond Boats itself, the audience over-indexes on Made in USA (1.91×), Auction (1.7×), Discount Tire (1.96×), and Bicycle (1.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Boats audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Boats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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