A data profile of the people who buy, follow and care about Boats in France — modelled from more than twelve digital signal sources. Boats has an estimated audience of 6,627,224 people in France.
Boats has an estimated audience of 6,627,224 people in France. 38.0% are female, 62.0% are male, average age 43.3. Top brand affinities: Love & Sex, Christmas Gift, Broadcasting of sports events, Kitchen garden, Christmas tree.
Top brand affinities include Love & Sex, Christmas Gift, Broadcasting of sports events, with strongest over-indexing on Love & Sex (201.85× the country average).
Demographically, the Boats audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
The typical Boats fan in France is more male, around 43.3 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Boats profile in France.
38.0% are female, 62.0% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 38.0% |
| Male | 62.0% |
| Average age | 43.3 |
| Estimated audience size | 6,627,224 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Boats audience comes from France.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.4% |
| Japan | 5.3% |
The strongest cross-interests of the Boats audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 201.85× | ||
| 02 | Selfridges | Shopping | 173.08× | ||
| 03 | Christmas Gift | Kids & Family | 29.23× | ||
| 04 | Christmas tree | Kids & Family | 24.84× | ||
| 05 | Broadcasting of sports events | Movies & TV | 21.90× | ||
| 06 | Kitchen garden | Home & Garden | 17.23× | ||
| 07 | Zoom lens | Technology & Electronics | 16.03× | ||
| 08 | Dentistry | Business & Career | 15.79× | ||
| 09 | Girl power | Politics & Society | 11.60× | ||
| 10 | Single-lens reflex camera | Technology & Electronics | 11.21× | ||
| 11 | Breast Cancer awareness | Health | 10.84× | ||
| 12 | Hormone | Health | 8.95× | ||
| 13 | Sustainable products | Politics & Society | 8.83× | ||
| 14 | New Testament | Politics & Society | 8.60× | ||
| 15 | Improvisation | Music & Radio | 5.90× | ||
| 16 | Google Drive | Technology & Electronics | 2.63× | ||
| 17 | Google Maps | Internet & Social Media | 2.16× | ||
| 18 | Volotea | Travel & Leisure | 2.10× | ||
| 19 | Kitchen | Home & Garden | 1.93× | ||
| 20 | Real property | Home & Garden | 1.85× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.10× | |
| Risk Appetite | THRILL | 1.53× | |
| Travelling | THRILL | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.75× | |
| Price Sensitivity | PREMIUM | 0.81× | |
| Extroversion | THRILL | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Boats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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