Boats Audience in France
Boats has an estimated audience of 6,627,224 people in France. 38.0% are female, 62.0% are male, average age 43.3. Top brand affinities: Real property, Vueling, Google News, Crédit Mutuel, Kayak.
Top brand affinities include Real property, Vueling, Google News, with strongest over-indexing on Real property (2.42× the country average). Demographically, the Boats audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Mindfulness, Family Orientation.
Category: Cars & Mobility · Type: Topic
Demographics of Boats fans
| Metric | Value |
|---|---|
| Female | 38.0% |
| Male | 62.0% |
| Average age | 43.3 |
| Estimated audience size | 6,627,224 |
Audience persona
The typical Boats fan in France is more male, around 43.3 years old, with strong Mindfulness tendencies and a notable affinity for Real property.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 2.42× | Home & Garden |
| Vueling | 4.45× | Travel & Leisure |
| Google News | 2.1× | News |
| Crédit Mutuel | 2.25× | Business & Career |
| Kayak | 2.7× | Travel & Leisure |
| Pajamas | 3.95× | Fashion & Accessoires |
| Improvisation | 4.81× | Music & Radio |
| Google Drive | 2.05× | Technology & Electronics |
| Spas | 1.68× | Beauty & Wellness |
| Drop shipping | 2.37× | Shopping |
| Recreation | 1.7× | Travel & Leisure |
| Free Mobile | 1.92× | Technology & Electronics |
| Happiness | 1.55× | Health |
| Tinder | 3.61× | Internet & Social Media |
| RC Lens | 2.09× | Sports |
| Kitchen garden | 3.47× | Home & Garden |
| Google Maps | 1.61× | Internet & Social Media |
| Conforama | 1.51× | Home & Garden |
| Bershka | 2.64× | Shopping |
| Permanent residency | 2.95× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.39 |
| Family Orientation | CONSERVATISM | 1.39 |
| Travelling | THRILL | 1.37 |
| Patriotism | CONSERVATISM | 1.36 |
| Luxury Orientation | PREMIUM | 1.3 |
| Sports Activity | POWER | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.4% |
| Japan | 5.3% |
See Boats audiences in other countries
More Cars & Mobility audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
How to read this data
Audience size is the estimated number of people in France who actively search for Boats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.