A data profile of the people who buy, follow and care about Boats in United Kingdom — modelled from more than twelve digital signal sources. Boats has an estimated audience of 11,436,547 people in United Kingdom.
The average Boats fan in United Kingdom is 45.3 years old, balanced, and lives primarily in South East.
The audience is concentrated in South East, North West, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Esso, Refrigerator, with strongest over-indexing on Wikipedia (3.31× the country average).
Demographically, the Boats audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Boats fan in United Kingdom is balanced, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Boats profile in United Kingdom.
45.9% are female, 54.1% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 45.3 |
| Estimated audience size | 11,436,547 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Boats audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.4% |
| Japan | 5.3% |
Where the Boats audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~700K | 1.38× | |
| 02 | East Midlands | ~900K | 1.15× | |
| 03 | Yorkshire and the Humber | ~1M | 1.07× | |
| 04 | South East | ~1.5M | 1.01× | |
| 05 | North East | ~400K | 0.93× | |
| 06 | North West | ~1M | 0.91× | |
| 07 | South West | ~800K | 0.89× | |
| 08 | East of England | ~900K | 0.84× |
The strongest cross-interests of the Boats audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MSC Cruises | Travel & Leisure | 5.02× | ||
| 02 | Motorhome | Cars & Mobility | 3.54× | ||
| 03 | Wikipedia | Internet & Social Media | 3.31× | ||
| 04 | Mobile home | Cars & Mobility | 3.11× | ||
| 05 | Esso | Cars & Mobility | 3.05× | ||
| 06 | Risk management | Business & Career | 2.94× | ||
| 07 | Refrigerator | Home & Garden | 2.75× | ||
| 08 | Forestry | Home & Garden | 2.72× | ||
| 09 | Fish and chips | Food & Beverages | 2.48× | ||
| 10 | Betfair | Games | 2.46× | ||
| 11 | Hot tub | Home & Garden | 2.22× | ||
| 12 | Satire | Literature | 2.13× | ||
| 13 | Internet & Social Media | 1.95× | |||
| 14 | Hobby | Home & Garden | 1.89× | ||
| 15 | William Hill (bookmaker) | Games | 1.78× | ||
| 16 | Distilled beverage | Food & Beverages | 1.75× | ||
| 17 | Google Maps | Internet & Social Media | 1.65× | ||
| 18 | Rugby union | Sports | 1.63× | ||
| 19 | TripAdvisor | Travel & Leisure | 1.61× | ||
| 20 | Volunteering | Politics & Society | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.63× | |
| Risk Appetite | THRILL | 1.46× | |
| Quality Awareness | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.76× | |
| Mindfulness | BALANCE | 0.81× | |
| Creativity | OPEN | 0.84× |
Boats has an estimated audience of 11,436,547 people in United Kingdom, concentrated in South East and North West.
45.9% of Boats fans are female, 54.1% are male, with an average age of 45.3 years.
Boats fans show strongest brand affinity for Wikipedia (3.31×), Esso (3.05×), and Refrigerator (2.75×) over the country average.
Boats fans in United Kingdom are most concentrated in South East (reach ~1.5M), North West (reach ~1M), and Yorkshire and the Humber (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Boats itself, the audience over-indexes on Esso (3.05×), Refrigerator (2.75×), Mobile home (3.11×), and Hobby (1.89×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Boats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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