Boats Audience in United Kingdom
Boats has an estimated audience of 11,436,547 people in United Kingdom. 45.9% are female, 54.1% are male, average age 45.3. Top regions: South East, North West, East Midlands. Top brand affinities: Luxury yacht, Mobile home, Motorhome, Betfair, Refrigerator.
The average Boats fan in United Kingdom is 45.3 years old, balanced, and lives primarily in South East. The audience is concentrated in South East, North West, East Midlands. Top brand affinities include Luxury yacht, Mobile home, Motorhome, with strongest over-indexing on Luxury yacht (5.64× the country average). Demographically, the Boats audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Boats fans
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 45.3 |
| Estimated audience size | 11,436,547 |
Audience persona
The typical Boats fan in United Kingdom is balanced, around 45.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Luxury yacht.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| South East | 1,553,764 | 1.01× |
| North West | 1,039,319 | 0.85× |
| East Midlands | 1,031,981 | 1.28× |
| Yorkshire and the Humber | 1,022,387 | 1.11× |
| West Midlands | 730,933 | 1.49× |
| East of England | 730,482 | 0.7× |
| South West | 711,469 | 0.76× |
| North East | 354,706 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Luxury yacht | 5.64× | Travel & Leisure |
| Mobile home | 2.99× | Cars & Mobility |
| Motorhome | 3.6× | Cars & Mobility |
| Betfair | 2.73× | Games |
| Refrigerator | 2.54× | Home & Garden |
| 1.99× | Internet & Social Media | |
| Hobby | 1.78× | Home & Garden |
| TripAdvisor | 2.1× | Travel & Leisure |
| Weddings | 1.67× | Kids & Family |
| Distilled beverage | 1.73× | Food & Beverages |
| British Airways | 1.6× | Travel & Leisure |
| William Hill (bookmaker) | 1.7× | Games |
| Esso | 2.08× | Cars & Mobility |
| Expensive Taste | 2.09× | Business & Career |
| Home business | 3.18× | Business & Career |
| MSC Cruises | 3.93× | Travel & Leisure |
| Rugby union | 1.57× | Sports |
| Wikipedia | 1.54× | Internet & Social Media |
| Fish and chips | 2.29× | Food & Beverages |
| Hot tub | 1.97× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.79 |
| Travelling | THRILL | 1.4 |
| Convenience Orientation | PREMIUM | 1.29 |
| Patriotism | CONSERVATISM | 1.28 |
| Sports Activity | POWER | 1.26 |
| Family Orientation | CONSERVATISM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.4% |
| Japan | 5.3% |
See Boats audiences in other countries
More Cars & Mobility audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Boats have in United Kingdom?
Boats has an estimated audience of 11,436,547 people in United Kingdom, concentrated in South East and North West.
What is the gender split and age of Boats fans?
45.9% of Boats fans are female, 54.1% are male, with an average age of 45.3 years.
Which brands do Boats fans like most?
Boats fans show strongest brand affinity for Luxury yacht (5.64×), Mobile home (2.99×), and Motorhome (3.6×) over the country average.
Where do Boats fans live in United Kingdom?
Boats fans in United Kingdom are most concentrated in South East (reach 1,553,764), North West (reach 1,039,319), and East Midlands (reach 1,031,981). These three regions account for the largest share of the active audience.
What other brands do Boats fans also like?
Beyond Boats itself, the audience over-indexes on Mobile home (2.99×), Motorhome (3.6×), Betfair (2.73×), and Refrigerator (2.54×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Boats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.