Boats Audience in Italy
Boats has an estimated audience of 14,076,329 people in Italy. 42.1% are female, 57.9% are male, average age 44.6. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Wine bar, Crystal healing, Miniskirt, Wine cocktail, Same-sex marriage.
The average Boats fan in Italy is 44.6 years old, more male, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Wine bar, Crystal healing, Miniskirt, with strongest over-indexing on Wine bar (18.05× the country average). Demographically, the Boats audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Boats fans
| Metric | Value |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
| Average age | 44.6 |
| Estimated audience size | 14,076,329 |
Audience persona
The typical Boats fan in Italy is more male, around 44.6 years old, with strong Indulgence tendencies and a notable affinity for Wine bar.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 4,191,767 | 1.69× |
| Lazio | 2,318,625 | 1.35× |
| Campania | 1,686,668 | 1.07× |
| Veneto | 1,378,525 | 1.24× |
| Emilia-Romagna | 1,202,154 | 1.05× |
| Sicilia | 1,168,372 | 0.96× |
| Tuscany | 1,079,079 | 1.16× |
| Piedmont | 1,002,151 | 0.96× |
| Puglia | 946,417 | 0.98× |
| Liguria | 419,087 | 1.06× |
| Trentino-Alto Adige/Südtirol | 409,287 | 1.54× |
| Sardinia | 387,786 | 0.98× |
| Calabria | 321,111 | 0.75× |
| Marche | 303,682 | 0.87× |
| Abruzzo | 259,792 | 0.84× |
| Friuli-Venezia Giulia | 251,380 | 0.95× |
| Umbria | 184,535 | 0.81× |
| Basilicata | 80,285 | 0.62× |
| Molise | 35,102 | 0.53× |
| Aosta Valley | 22,417 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wine bar | 18.05× | Food & Beverages |
| Crystal healing | 15.15× | Health |
| Miniskirt | 14.66× | Fashion & Accessoires |
| Wine cocktail | 21.28× | Food & Beverages |
| Same-sex marriage | 14.12× | Kids & Family |
| Oncology | 9.03× | Health |
| Charm bracelet | 7.39× | Fashion & Accessoires |
| Instant messaging | 2.81× | Internet & Social Media |
| Ethanol | 5.3× | Health |
| Slovenia | 2.43× | Travel & Leisure |
| CARE (relief agency) | 9.79× | Politics & Society |
| Expert (company) | 2.83× | Shopping |
| Dentistry | 3.05× | Business & Career |
| General practitioner | 2.91× | Health |
| Dry cleaning | 11.65× | Home & Garden |
| AutoScout24 | 1.97× | Cars & Mobility |
| Google News | 2.36× | News |
| Politics of China | 13.34× | Politics & Society |
| Google Maps | 1.68× | Internet & Social Media |
| Weather | 2.62× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.53 |
| Luxury Orientation | PREMIUM | 1.31 |
| Travelling | THRILL | 1.29 |
| Need for Security | CONSERVATISM | 1.21 |
| Career Orientation | POWER | 1.2 |
| Patriotism | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.4% |
| Japan | 5.3% |
See Boats audiences in other countries
More Cars & Mobility audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Boats have in Italy?
Boats has an estimated audience of 14,076,329 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Boats fans?
42.1% of Boats fans are female, 57.9% are male, with an average age of 44.6 years.
Which brands do Boats fans like most?
Boats fans show strongest brand affinity for Wine bar (18.05×), Crystal healing (15.15×), and Miniskirt (14.66×) over the country average.
Where do Boats fans live in Italy?
Boats fans in Italy are most concentrated in Lombardy (reach 4,191,767), Lazio (reach 2,318,625), and Campania (reach 1,686,668). These three regions account for the largest share of the active audience.
What other brands do Boats fans also like?
Beyond Boats itself, the audience over-indexes on Crystal healing (15.15×), Miniskirt (14.66×), Wine cocktail (21.28×), and Same-sex marriage (14.12×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Boats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.