A data profile of the people who buy, follow and care about Boats in Italy — modelled from more than twelve digital signal sources. Boats has an estimated audience of 14,076,329 people in Italy.
The average Boats fan in Italy is 44.6 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, Personal finance, WhatsApp, with strongest over-indexing on Wikipedia (3.29× the country average).
Demographically, the Boats audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Indulgence, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Boats fan in Italy is more male, around 44.6 years old, with strong Indulgence tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Boats profile in Italy.
42.1% are female, 57.9% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
| Average age | 44.6 |
| Estimated audience size | 14,076,329 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Boats audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.4% |
| Japan | 5.3% |
Where the Boats audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~4M | 1.68× | |
| 02 | Trentino-Alto Adige/Südtirol | ~400K | 1.44× | |
| 03 | Lazio | ~2.5M | 1.33× | |
| 04 | Veneto | ~1.5M | 1.22× | |
| 05 | Tuscany | ~1M | 1.14× | |
| 06 | Campania | ~1.5M | 1.06× | |
| 07 | Liguria | ~400K | 1.05× | |
| 08 | Emilia-Romagna | ~1M | 1.04× | |
| 09 | Sardinia | ~400K | 0.99× | |
| 10 | Puglia | ~900K | 0.98× | |
| 11 | Piedmont | ~1M | 0.97× | |
| 12 | Sicilia | ~1M | 0.96× | |
| 13 | Friuli-Venezia Giulia | ~300K | 0.96× | |
| 14 | Aosta Valley | ~30K | 0.91× | |
| 15 | Marche | ~300K | 0.90× | |
| 16 | Abruzzo | ~300K | 0.88× | |
| 17 | Umbria | ~200K | 0.88× | |
| 18 | Molise | ~60K | 0.87× | |
| 19 | Basilicata | ~100K | 0.84× | |
| 20 | Calabria | ~400K | 0.81× |
The strongest cross-interests of the Boats audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.29× | ||
| 02 | Improvisation | Music & Radio | 2.57× | ||
| 03 | New Testament | Politics & Society | 2.51× | ||
| 04 | Satire | Literature | 2.45× | ||
| 05 | Champagne | Food & Beverages | 2.21× | ||
| 06 | Mediaset | Technology & Electronics | 1.88× | ||
| 07 | General practitioner | Health | 1.83× | ||
| 08 | Volunteering | Politics & Society | 1.80× | ||
| 09 | Doctor of Medicine | Business & Career | 1.79× | ||
| 10 | Extreme sport | Sports | 1.78× | ||
| 11 | Dentistry | Business & Career | 1.70× | ||
| 12 | Personal finance | Business & Career | 1.69× | ||
| 13 | Luxury real estate | Business & Career | 1.67× | ||
| 14 | Modern architecture | Arts & Culture | 1.63× | ||
| 15 | HVAC | Home & Garden | 1.62× | ||
| 16 | Internet & Social Media | 1.58× | |||
| 17 | White wine | Food & Beverages | 1.58× | ||
| 18 | Air conditioning | Technology & Electronics | 1.58× | ||
| 19 | Red wine | Food & Beverages | 1.54× | ||
| 20 | AutoScout24 | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.49× | |
| Risk Appetite | THRILL | 1.46× | |
| Community Orientation | OPEN | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.77× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Creativity | OPEN | 0.86× |
Boats has an estimated audience of 14,076,329 people in Italy, concentrated in Lombardy and Lazio.
42.1% of Boats fans are female, 57.9% are male, with an average age of 44.6 years.
Boats fans show strongest brand affinity for Wikipedia (3.29×), Personal finance (1.69×), and WhatsApp (1.58×) over the country average.
Boats fans in Italy are most concentrated in Lombardy (reach ~4M), Lazio (reach ~2.5M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Boats itself, the audience over-indexes on Personal finance (1.69×), WhatsApp (1.58×), Volunteering (1.8×), and Champagne (2.21×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Boats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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