A data profile of the people who buy, follow and care about Extreme sport in Italy — modelled from more than twelve digital signal sources. Extreme sport has an estimated audience of 6,143,899 people in Italy.
The average Extreme sport fan in Italy is 39.5 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Sidi, Enduro motorcycle, Jannik Sinner, with strongest over-indexing on Sidi (11.9× the country average).
Demographically, the Extreme sport audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Extreme sport fan in Italy is more male, around 39.5 years old, with strong Risk Appetite tendencies and a notable affinity for Sidi.
The key figures that characterise the Extreme sport profile in Italy.
30.0% are female, 70.0% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 30.0% |
| Male | 70.0% |
| Average age | 39.5 |
| Estimated audience size | 6,143,899 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Extreme sport audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 6.3% |
| Italy | 5.6% |
Where the Extreme sport audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~4.5M | 4.42× | |
| 02 | Aosta Valley | ~20K | 1.26× | |
| 03 | Calabria | ~200K | 1.15× | |
| 04 | Trentino-Alto Adige/Südtirol | ~100K | 1.05× | |
| 05 | Emilia-Romagna | ~500K | 1.00× | |
| 06 | Basilicata | ~60K | 0.99× | |
| 07 | Molise | ~30K | 0.99× | |
| 08 | Piedmont | ~400K | 0.97× | |
| 09 | Umbria | ~100K | 0.97× | |
| 10 | Abruzzo | ~100K | 0.95× | |
| 11 | Friuli-Venezia Giulia | ~100K | 0.95× | |
| 12 | Sardinia | ~200K | 0.94× | |
| 13 | Liguria | ~200K | 0.94× | |
| 14 | Marche | ~100K | 0.94× | |
| 15 | Puglia | ~400K | 0.89× | |
| 16 | Sicilia | ~500K | 0.88× | |
| 17 | Tuscany | ~400K | 0.87× | |
| 18 | Campania | ~600K | 0.85× | |
| 19 | Veneto | ~400K | 0.85× | |
| 20 | Lazio | ~600K | 0.78× |
The strongest cross-interests of the Extreme sport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motocrossed | Movies & TV | 18.77× | ||
| 02 | Paragliding | Sports | 17.64× | ||
| 03 | Dirt Bikes | Sports | 16.49× | ||
| 04 | Enduro motorcycle | Sports | 14.65× | ||
| 05 | Sidi | Sports | 11.90× | ||
| 06 | Local bike shop | Sports | 11.16× | ||
| 07 | Off-road racing | Cars & Mobility | 9.44× | ||
| 08 | Fell running | Sports | 9.11× | ||
| 09 | Downhill mountain biking | Sports | 8.79× | ||
| 10 | Cross-country cycling | Sports | 7.91× | ||
| 11 | Cruiser (motorcycle) | Cars & Mobility | 7.85× | ||
| 12 | Freestyle Motocross | Sports | 7.61× | ||
| 13 | Ski mountaineering | Sports | 7.33× | ||
| 14 | Touring motorcycle | Cars & Mobility | 6.52× | ||
| 15 | Motorcycle helmet | Cars & Mobility | 5.92× | ||
| 16 | Bicycle touring | Sports | 5.73× | ||
| 17 | Motorcycle accessories | Cars & Mobility | 5.46× | ||
| 18 | Sport bike | Cars & Mobility | 4.92× | ||
| 19 | Arts and music | Arts & Culture | 1.92× | ||
| 20 | Jannik Sinner | Sports | 1.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 4.42× | |
| Patriotism | CONSERVATISM | 2.37× | |
| Travelling | THRILL | 2.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.78× | |
| Spirituality | BALANCE | 0.84× | |
| DIY Mentality | THRILL | 0.96× |
Extreme sport has an estimated audience of 6,143,899 people in Italy, concentrated in Lombardy and Lazio.
30.0% of Extreme sport fans are female, 70.0% are male, with an average age of 39.5 years.
Extreme sport fans show strongest brand affinity for Sidi (11.9×), Enduro motorcycle (14.65×), and Jannik Sinner (1.8×) over the country average.
Extreme sport fans in Italy are most concentrated in Lombardy (reach ~4.5M), Lazio (reach ~600K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Extreme sport itself, the audience over-indexes on Enduro motorcycle (14.65×), Jannik Sinner (1.8×), Paragliding (17.64×), and Fell running (9.11×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Extreme sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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