Volunteering Audience in Italy
Volunteering has an estimated audience of 12,197,014 people in Italy. 58.3% are female, 41.7% are male, average age 47.6. Top regions: Lombardy, Lazio, Emilia-Romagna. Top brand affinities: Cuisine, Politics and social issues, Law, Professional association, Civil society.
The average Volunteering fan in Italy is 47.6 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Emilia-Romagna. Top brand affinities include Cuisine, Politics and social issues, Law, with strongest over-indexing on Cuisine (1.87× the country average). Demographically, the Volunteering audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Volunteering fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 47.6 |
| Estimated audience size | 12,197,014 |
Audience persona
The typical Volunteering fan in Italy is more female, around 47.6 years old, with strong Community Orientation tendencies and a notable affinity for Cuisine.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 3,168,052 | 1.48× |
| Lazio | 1,795,164 | 1.2× |
| Emilia-Romagna | 1,134,452 | 1.14× |
| Sicilia | 1,128,570 | 1.07× |
| Veneto | 1,097,798 | 1.14× |
| Campania | 1,028,658 | 0.75× |
| Piedmont | 1,004,173 | 1.11× |
| Tuscany | 908,249 | 1.12× |
| Puglia | 616,989 | 0.73× |
| Trentino-Alto Adige/Südtirol | 397,164 | 1.72× |
| Sardinia | 261,501 | 0.76× |
| Liguria | 261,285 | 0.76× |
| Marche | 245,594 | 0.81× |
| Friuli-Venezia Giulia | 235,948 | 1.03× |
| Calabria | 233,163 | 0.62× |
| Abruzzo | 158,872 | 0.59× |
| Umbria | 110,663 | 0.56× |
| Basilicata | 88,374 | 0.79× |
| Molise | 58,383 | 1.01× |
| Aosta Valley | 49,572 | 1.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cuisine | 1.87× | Food & Beverages |
| Politics and social issues | 1.84× | Politics & Society |
| Law | 2.45× | Business & Career |
| Professional association | 6.41× | Business & Career |
| Civil society | 4.15× | Politics & Society |
| Politics | 2.31× | Politics & Society |
| Voluntary association | 2.58× | Politics & Society |
| Trade association | 4.11× | Business & Career |
| Organization | 2.45× | Business & Career |
| Charity and causes | 3.44× | Business & Career |
| Religion | 2.36× | Business & Career |
| Il Fatto Quotidiano | 2.1× | News |
| Pope Francis | 2.17× | Politics & Society |
| Milan | 1.77× | Travel & Leisure |
| Hotels | 1.89× | Travel & Leisure |
| Garden | 2.1× | Home & Garden |
| Corriere della Sera | 1.97× | News |
| Magazines | 1.99× | Literature |
| Society | 2.17× | Politics & Society |
| Rome | 1.72× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.7 |
| Patriotism | CONSERVATISM | 1.31 |
| Indulgence | JOY | 1.25 |
| Sustainability | BALANCE | 1.2 |
| Travelling | THRILL | 1.2 |
| Family Orientation | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.6% |
| Italy | 6.7% |
| United Kingdom | 6.4% |
See Volunteering audiences in other countries
More Politics & Society audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Volunteering have in Italy?
Volunteering has an estimated audience of 12,197,014 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Volunteering fans?
58.3% of Volunteering fans are female, 41.7% are male, with an average age of 47.6 years.
Which brands do Volunteering fans like most?
Volunteering fans show strongest brand affinity for Cuisine (1.87×), Politics and social issues (1.84×), and Law (2.45×) over the country average.
Where do Volunteering fans live in Italy?
Volunteering fans in Italy are most concentrated in Lombardy (reach 3,168,052), Lazio (reach 1,795,164), and Emilia-Romagna (reach 1,134,452). These three regions account for the largest share of the active audience.
What other brands do Volunteering fans also like?
Beyond Volunteering itself, the audience over-indexes on Politics and social issues (1.84×), Law (2.45×), Professional association (6.41×), and Civil society (4.15×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Volunteering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.