A data profile of the people who buy, follow and care about Volunteering in Italy — modelled from more than twelve digital signal sources. Volunteering has an estimated audience of 12,197,014 people in Italy.
The average Volunteering fan in Italy is 47.6 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Cuisine, Politics and social issues, Law, with strongest over-indexing on Cuisine (1.87× the country average).
Demographically, the Volunteering audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Spirituality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Volunteering fan in Italy is more female, around 47.6 years old, with strong Spirituality tendencies and a notable affinity for Cuisine.
The key figures that characterise the Volunteering profile in Italy.
58.3% are female, 41.7% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 47.6 |
| Estimated audience size | 12,197,014 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 41% |
of the worldwide Volunteering audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.6% |
| Italy | 6.7% |
| United Kingdom | 6.4% |
Where the Volunteering audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~3M | 1.43× | |
| 02 | Trentino-Alto Adige/Südtirol | ~300K | 1.32× | |
| 03 | Lazio | ~1.5M | 1.16× | |
| 04 | Emilia-Romagna | ~1M | 1.10× | |
| 05 | Veneto | ~1M | 1.09× | |
| 06 | Tuscany | ~900K | 1.08× | |
| 07 | Piedmont | ~1M | 1.07× | |
| 08 | Aosta Valley | ~30K | 1.06× | |
| 09 | Sicilia | ~1M | 1.04× | |
| 10 | Friuli-Venezia Giulia | ~200K | 1.01× | |
| 11 | Molise | ~60K | 1.00× | |
| 12 | Basilicata | ~100K | 0.97× | |
| 13 | Marche | ~300K | 0.94× | |
| 14 | Umbria | ~200K | 0.93× | |
| 15 | Sardinia | ~300K | 0.92× | |
| 16 | Liguria | ~300K | 0.92× | |
| 17 | Calabria | ~300K | 0.91× | |
| 18 | Abruzzo | ~200K | 0.91× | |
| 19 | Puglia | ~700K | 0.88× | |
| 20 | Campania | ~1M | 0.86× |
The strongest cross-interests of the Volunteering audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Professional association | Business & Career | 6.41× | ||
| 02 | Civil society | Politics & Society | 4.15× | ||
| 03 | Trade association | Business & Career | 4.11× | ||
| 04 | Charity and causes | Business & Career | 3.44× | ||
| 05 | Voluntary association | Politics & Society | 2.58× | ||
| 06 | Law | Business & Career | 2.45× | ||
| 07 | Organization | Business & Career | 2.45× | ||
| 08 | Religion | Business & Career | 2.36× | ||
| 09 | Politics | Politics & Society | 2.31× | ||
| 10 | Society | Politics & Society | 2.17× | ||
| 11 | Il Fatto Quotidiano | News | 2.10× | ||
| 12 | Garden | Home & Garden | 2.10× | ||
| 13 | Magazines | Literature | 1.99× | ||
| 14 | Corriere della Sera | News | 1.97× | ||
| 15 | Child | Kids & Family | 1.90× | ||
| 16 | Hotels | Travel & Leisure | 1.89× | ||
| 17 | Cuisine | Food & Beverages | 1.87× | ||
| 18 | Politics and social issues | Politics & Society | 1.84× | ||
| 19 | Milan | Travel & Leisure | 1.77× | ||
| 20 | Rome | Travel & Leisure | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.00× | |
| Community Orientation | OPEN | 1.92× | |
| Creativity | OPEN | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Risk Appetite | THRILL | 0.90× | |
| Patriotism | CONSERVATISM | 0.91× |
Volunteering has an estimated audience of 12,197,014 people in Italy, concentrated in Lombardy and Lazio.
58.3% of Volunteering fans are female, 41.7% are male, with an average age of 47.6 years.
Volunteering fans show strongest brand affinity for Cuisine (1.87×), Politics and social issues (1.84×), and Law (2.45×) over the country average.
Volunteering fans in Italy are most concentrated in Lombardy (reach ~3M), Lazio (reach ~1.5M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Volunteering itself, the audience over-indexes on Politics and social issues (1.84×), Law (2.45×), Professional association (6.41×), and Civil society (4.15×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Volunteering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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