Volunteering Audience in Canada

Volunteering has an estimated audience of 4,521,422 people in Canada. 58.6% are female, 41.4% are male, average age 45.0. Top regions: Ontario, British Columbia, Alberta.
The average Volunteering fan in Canada is 45.0 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta.
Category: Politics & Society · Type: Topic
Demographics of Volunteering fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 45.0 |
| Estimated audience size | 4,521,422 |
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,075,067 | 1.62× |
| British Columbia | 1,026,378 | 1.52× |
| Alberta | 723,776 | 1.3× |
| Quebec | 493,440 | 0.46× |
| Manitoba | 185,367 | 1.1× |
| Saskatchewan | 133,303 | 0.93× |
| Nova Scotia | 129,461 | 0.96× |
| New Brunswick | 90,290 | 0.87× |
| Newfoundland and Labrador | 57,367 | 0.83× |
| Prince Edward Island | 17,773 | 0.8× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.6% |
| Italy | 6.7% |
| United Kingdom | 6.4% |
See Volunteering audiences in other countries
More Politics & Society audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
How to read this data
Audience size is the estimated number of people in Canada who actively search for Volunteering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.