Rascasse Audience Intelligence

Volunteering Audience in Brazil

A data profile of the people who buy, follow and care about Volunteering in Brazil — modelled from more than twelve digital signal sources. Volunteering has an estimated audience of 6,755,621 people in Brazil.

The average Volunteering fan in Brazil is 46.7 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volunteering profile in Brazil.

Audience size
6.8M
in Brazil
Gender
62.9%
37.1% male
Age
46.7
average years
Country rank
#930
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Volunteering fans

62.9% are female, 37.1% are male, average age 46.7.

Fig. 02

Gender split

62.9%
Female
37.1%
Male
Demographic split for Volunteering audience in Brazil
MetricValue
Female62.9%
Male37.1%
Average age46.7
Estimated audience size6,755,621
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Volunteering audience in Brazil
Age bracketShare%
16-197%
20-2912%
30-3917%
40-4924%
50+40%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Volunteering audience comes from Brazil.

Worldwide audience distribution share by country for Volunteering
CountryShare
United States22.6%
Italy6.7%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volunteering audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Volunteering fans by region: top regions in Brazil
#RegionReachAffinity×
01São Paulo~2M1.22×
02Roraima~20K1.13×
03Rio de Janeiro~700K1.12×
04Federal District~100K1.10×
05Acre~30K1.10×
06Amapá~30K1.09×
07Rio Grande do Sul~400K1.01×
08Rio Grande do Norte~100K1.01×
09Tocantins~40K0.99×
10Sergipe~70K0.98×
11Rondônia~60K0.98×
12Amazonas~100K0.97×
13Paraná~400K0.96×
14Paraíba~100K0.96×
15Alagoas~90K0.96×
16Mato Grosso do Sul~90K0.96×
17Piauí~90K0.96×
18Pará~200K0.95×
19Mato Grosso~100K0.95×
20Pernambuco~300K0.94×
21Santa Catarina~300K0.94×
22Maranhão~200K0.93×
23Espírito Santo~100K0.93×
24Ceará~300K0.91×
25Goiás~200K0.90×
26Bahia~400K0.88×
27Minas Gerais~600K0.87×
Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Volunteering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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