A data profile of the people who buy, follow and care about Milan in Italy — modelled from more than twelve digital signal sources. Milan has an estimated audience of 30,535,742 people in Italy.
The average Milan fan in Italy is 42.4 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Veneto, Emilia-Romagna.
Demographically, the Milan audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.
The key figures that characterise the Milan profile in Italy.
54.6% are female, 45.4% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 42.4 |
| Estimated audience size | 30,535,742 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Milan audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 26.9% |
| United States | 10.1% |
| Japan | 5.3% |
Where the Milan audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~8M | 1.84× | |
| 02 | Veneto | ~3M | 1.34× | |
| 03 | Calabria | ~1M | 1.27× | |
| 04 | Puglia | ~2.5M | 1.24× | |
| 05 | Emilia-Romagna | ~3M | 1.11× | |
| 06 | Marche | ~800K | 1.11× | |
| 07 | Sicilia | ~3M | 1.04× | |
| 08 | Abruzzo | ~700K | 1.03× | |
| 09 | Umbria | ~500K | 1.02× | |
| 10 | Friuli-Venezia Giulia | ~600K | 1.01× | |
| 11 | Tuscany | ~2M | 0.95× | |
| 12 | Piedmont | ~2M | 0.93× | |
| 13 | Basilicata | ~200K | 0.89× | |
| 14 | Liguria | ~800K | 0.88× | |
| 15 | Trentino-Alto Adige/Südtirol | ~500K | 0.87× | |
| 16 | Sardinia | ~700K | 0.84× | |
| 17 | Lazio | ~2.5M | 0.72× | |
| 18 | Molise | ~100K | 0.71× | |
| 19 | Campania | ~2M | 0.65× | |
| 20 | Aosta Valley | ~40K | 0.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.78× | |
| Early Adopter Mentality | POWER | 0.78× | |
| Need for Security | CONSERVATISM | 0.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.53× | |
| Individualism | JOY | 0.53× | |
| Risk Appetite | THRILL | 0.54× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Milan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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