Turin Audience in Italy
Turin has an estimated audience of 14,218,287 people in Italy. 48.6% are female, 51.4% are male, average age 45.9. Top brand affinities: Wikipedia, WhatsApp, Personal finance, Volunteering, Mediaset.
Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (3.33× the country average). Demographically, the Turin audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Turin fans
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 45.9 |
| Estimated audience size | 14,218,287 |
Audience persona
The typical Turin fan in Italy is balanced, around 45.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
Top brand affinities of Turin fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wikipedia | 3.33× | Internet & Social Media |
| 1.85× | Internet & Social Media | |
| Personal finance | 1.61× | Business & Career |
| Volunteering | 1.9× | Politics & Society |
| Mediaset | 2.3× | Technology & Electronics |
| Satire | 2.76× | Literature |
| Champagne | 2.22× | Food & Beverages |
| Singer-songwriter | 1.55× | Music & Radio |
| Coop | 1.52× | Food & Beverages |
| Innovation | 1.68× | Business & Career |
| General practitioner | 2.24× | Health |
| Mineral water | 3.33× | Food & Beverages |
| Serie B | 1.66× | Sports |
| Dentistry | 2× | Business & Career |
| Sustainable energy | 1.59× | Home & Garden |
| New Testament | 2.88× | Politics & Society |
| Doctor of Medicine | 2.03× | Business & Career |
| Rose | 2.15× | Home & Garden |
| Sanremo Music Festival | 1.62× | Music & Radio |
| Improvisation | 2.85× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.55 |
| Community Orientation | OPEN | 1.3 |
| Individualism | JOY | 1.29 |
| Patriotism | CONSERVATISM | 1.15 |
| Early Adopter Mentality | POWER | 1.14 |
| Urban Lifestyle | OPEN | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 55.1% |
| United States | 7.3% |
| Brazil | 5.6% |
See Turin audiences in other countries
More City audiences in Italy
How to read this data
Audience size is the estimated number of people in Italy who actively search for Turin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.