A data profile of the people who buy, follow and care about Turin in Italy — modelled from more than twelve digital signal sources. Turin has an estimated audience of 14,218,287 people in Italy.
Turin has an estimated audience of 14,218,287 people in Italy. 48.6% are female, 51.4% are male, average age 45.9. Top brand affinities: Wikipedia, WhatsApp, Personal finance, Volunteering, Mediaset.
Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (3.33× the country average).
Demographically, the Turin audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Turin fan in Italy is balanced, around 45.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Turin profile in Italy.
48.6% are female, 51.4% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 45.9 |
| Estimated audience size | 14,218,287 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Turin audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 55.1% |
| United States | 7.3% |
| Brazil | 5.6% |
The strongest cross-interests of the Turin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.33× | ||
| 02 | Mineral water | Food & Beverages | 3.33× | ||
| 03 | New Testament | Politics & Society | 2.88× | ||
| 04 | Improvisation | Music & Radio | 2.85× | ||
| 05 | Satire | Literature | 2.76× | ||
| 06 | Mediaset | Technology & Electronics | 2.30× | ||
| 07 | General practitioner | Health | 2.24× | ||
| 08 | Champagne | Food & Beverages | 2.22× | ||
| 09 | Rose | Home & Garden | 2.15× | ||
| 10 | Doctor of Medicine | Business & Career | 2.03× | ||
| 11 | Dentistry | Business & Career | 2.00× | ||
| 12 | Volunteering | Politics & Society | 1.90× | ||
| 13 | Internet & Social Media | 1.85× | |||
| 14 | Innovation | Business & Career | 1.68× | ||
| 15 | Serie B | Sports | 1.66× | ||
| 16 | Sanremo Music Festival | Music & Radio | 1.62× | ||
| 17 | Personal finance | Business & Career | 1.61× | ||
| 18 | Sustainable energy | Home & Garden | 1.59× | ||
| 19 | Singer-songwriter | Music & Radio | 1.55× | ||
| 20 | Coop | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.55× | |
| Community Orientation | OPEN | 1.30× | |
| Individualism | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.77× | |
| Price Sensitivity | PREMIUM | 0.82× | |
| Luxury Orientation | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Turin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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