Turin Audience in United States

Turin has an estimated audience of 1,871,425 people in United States. 46.4% are female, 53.6% are male, average age 42.5. Top regions: California, New York, Texas. Top brand affinities: CarGurus, Capital One, Google Maps, Circle K, Autism Awareness.

The average Turin fan in United States is 42.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include CarGurus, Capital One, Google Maps, with strongest over-indexing on CarGurus (29.48× the country average). Demographically, the Turin audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Turin fans

Demographic split for Turin audience in United States
MetricValue
Female46.4%
Male53.6%
Average age42.5
Estimated audience size1,871,425

Audience persona

The typical Turin fan in United States is balanced, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for Turin in United States
RegionReachAffinity
California291,4691.42×
New York178,4361.71×
Texas154,1030.96×
Florida150,9661.19×
Illinois71,2481.14×
Pennsylvania63,5321.01×
New Jersey61,8701.3×
Georgia60,8511.06×
Massachusetts58,5951.59×
North Carolina54,6290.97×
Virginia54,1111.19×
Washington50,7331.35×
Ohio46,3580.8×
Michigan44,6040.91×
Colorado40,1751.36×
Maryland37,1241.15×
Arizona33,9410.89×
Tennessee30,5290.81×
Oregon29,3201.37×
Minnesota27,6281.03×
Wisconsin24,5840.87×
Missouri24,3920.81×
Connecticut24,3361.3×
Indiana23,8770.7×
South Carolina23,6470.84×
Utah18,4661.1×
Louisiana16,1140.67×
Alabama16,0230.61×
Kentucky15,4970.66×
Nevada14,7810.82×
Washington, District of Columbia14,6082.6×
Oklahoma13,7780.66×
Iowa13,0210.84×
Kansas11,5690.78×
Arkansas10,1850.66×
Idaho9,1590.98×
New Mexico7,9150.84×
New Hampshire7,8921.07×
Rhode Island7,8911.32×
Hawaii7,8490.98×
Maine7,6161.14×
Nebraska7,0420.75×
Mississippi7,0020.45×
Montana4,8320.93×
Vermont4,6131.4×
West Virginia4,3070.49×
Delaware4,0380.78×
Alaska3,2240.81×
South Dakota2,4820.57×
North Dakota2,3220.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Turin audience
BrandAffinityCategory
CarGurus29.48×Cars & Mobility
Capital One12.73×Business & Career
Google Maps11×Internet & Social Media
Circle K15.03×Shopping
Autism Awareness19.03×Health
Indeed.com8.27×Business & Career
Diabetes mellitus awareness12.48×Health
AccuWeather11.89×Home & Garden
Bruce Willis13.29×Movies & TV
Aaron Rodgers10.95×Sports
Enterprise Rent-A-Car10.13×Cars & Mobility
Costa Coffee64.1×Food & Beverages
DeviantArt10.63×Internet & Social Media
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Beetlejuice6.26×Movies & TV
Margot Robbie11.73×Movies & TV
Khan Academy10.46×Business & Career
Google News7.11×News
Alexandra Daddario12.21×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Turin audience
TraitClusterScore
PatriotismCONSERVATISM1.75
Risk AppetiteTHRILL1.72
DIY MentalityTHRILL1.69
TravellingTHRILL1.69
Need for SecurityCONSERVATISM1.46
Urban LifestyleOPEN1.45

Worldwide distribution

Worldwide audience distribution share by country for Turin
CountryShare
Italy55.1%
United States7.3%
Brazil5.6%

See Turin audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Turin have in United States?

Turin has an estimated audience of 1,871,425 people in United States, concentrated in California and New York.

What is the gender split and age of Turin fans?

46.4% of Turin fans are female, 53.6% are male, with an average age of 42.5 years.

Which brands do Turin fans like most?

Turin fans show strongest brand affinity for CarGurus (29.48×), Capital One (12.73×), and Google Maps (11×) over the country average.

Where do Turin fans live in United States?

Turin fans in United States are most concentrated in California (reach 291,469), New York (reach 178,436), and Texas (reach 154,103). These three regions account for the largest share of the active audience.

What other brands do Turin fans also like?

Beyond Turin itself, the audience over-indexes on Capital One (12.73×), Google Maps (11×), Circle K (15.03×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Turin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.