Turin Audience in United States

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Turin has an estimated audience of 1,871,425 people in United States. 46.4% are female, 53.6% are male, average age 42.5. Top regions: California, New York, Texas. Top brand affinities: Regional styles of Mexican music, Like Dandelion Dust, Goop, Governor of Michigan, Wok.

The average Turin fan in United States is 42.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Regional styles of Mexican music, Like Dandelion Dust, Goop, with strongest over-indexing on Regional styles of Mexican music (64.1× the country average). Demographically, the Turin audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Turin fans

Demographic split for Turin audience in United States
MetricValue
Female46.4%
Male53.6%
Average age42.5
Estimated audience size1,871,425

Audience persona

The typical Turin fan in United States is balanced, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Turin in United States
RegionReachAffinity
California291,4691.42×
New York178,4361.71×
Texas154,1030.96×
Florida150,9661.19×
Illinois71,2481.14×
Pennsylvania63,5321.01×
New Jersey61,8701.3×
Georgia60,8511.06×
Massachusetts58,5951.59×
North Carolina54,6290.97×
Virginia54,1111.19×
Washington50,7331.35×
Ohio46,3580.8×
Michigan44,6040.91×
Colorado40,1751.36×
Maryland37,1241.15×
Arizona33,9410.89×
Tennessee30,5290.81×
Oregon29,3201.37×
Minnesota27,6281.03×
Wisconsin24,5840.87×
Missouri24,3920.81×
Connecticut24,3361.3×
Indiana23,8770.7×
South Carolina23,6470.84×
Utah18,4661.1×
Louisiana16,1140.67×
Alabama16,0230.61×
Kentucky15,4970.66×
Nevada14,7810.82×
Washington, District of Columbia14,6082.6×
Oklahoma13,7780.66×
Iowa13,0210.84×
Kansas11,5690.78×
Arkansas10,1850.66×
Idaho9,1590.98×
New Mexico7,9150.84×
New Hampshire7,8921.07×
Rhode Island7,8911.32×
Hawaii7,8490.98×
Maine7,6161.14×
Nebraska7,0420.75×
Mississippi7,0020.45×
Montana4,8320.93×
Vermont4,6131.4×
West Virginia4,3070.49×
Delaware4,0380.78×
Alaska3,2240.81×
South Dakota2,4820.57×
North Dakota2,3220.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Turin audience
BrandAffinityCategory
Regional styles of Mexican music64.1×Music & Radio
Like Dandelion Dust36.26×Movies & TV
Goop8.91×Internet & Social Media
Governor of Michigan12.17×Politics & Society
Wok8.94×Food & Beverages
Grinch5.36×Movies & TV
Electrolyte6.05×Health
Vocal harmony5.6×Music & Radio
Nationality2.62×Politics & Society
Minnesota2.14×Travel & Leisure
Hipster11.55×Politics & Society
Home construction1.54×Home & Garden
Alaska1.78×Travel & Leisure
Gluten Free Foodies10.68×Food & Beverages
No Escape (1994 film)11.27×Movies & TV
Google Home6.37×Technology & Electronics
Cherish (group)10.48×Music & Radio
Sinaloa3.52×Travel & Leisure
Hibachi7.43×Food & Beverages
Grace Slick8.24×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Turin audience
TraitClusterScore
PatriotismCONSERVATISM1.75
Risk AppetiteTHRILL1.72
DIY MentalityTHRILL1.69
TravellingTHRILL1.69
Need for SecurityCONSERVATISM1.46
Urban LifestyleOPEN1.45

Worldwide distribution

Worldwide audience distribution share by country for Turin
CountryShare
Italy55.1%
United States7.3%
Brazil5.6%

See Turin audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Turin have in United States?

Turin has an estimated audience of 1,871,425 people in United States, concentrated in California and New York.

What is the gender split and age of Turin fans?

46.4% of Turin fans are female, 53.6% are male, with an average age of 42.5 years.

Which brands do Turin fans like most?

Turin fans show strongest brand affinity for Regional styles of Mexican music (64.1×), Like Dandelion Dust (36.26×), and Goop (8.91×) over the country average.

Where do Turin fans live in United States?

Turin fans in United States are most concentrated in California (reach 291,469), New York (reach 178,436), and Texas (reach 154,103). These three regions account for the largest share of the active audience.

What other brands do Turin fans also like?

Beyond Turin itself, the audience over-indexes on Like Dandelion Dust (36.26×), Goop (8.91×), Governor of Michigan (12.17×), and Wok (8.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Turin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.