Rascasse Audience Intelligence

Turin Audience in United States

A data profile of the people who buy, follow and care about Turin in United States — modelled from more than twelve digital signal sources. Turin has an estimated audience of 1,871,425 people in United States.

#218among City in United States#1199among POI in United States#1171in Travel & Leisure

The average Turin fan in United States is 42.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Costa Coffee, Olive Garden, CarGurus, with strongest over-indexing on Costa Coffee (36.13× the country average).

Demographically, the Turin audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Turin fan in United States is balanced, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Costa Coffee.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Turin profile in United States.

Audience size
1.9M
in United States
Gender
46.4%♀
53.6% male
Age
42.5
average years
Country rank
#15017
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Turin fans

46.4% are female, 53.6% are male, average age 42.5.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for Turin audience in United States
MetricValue
Female46.4%
Male53.6%
Average age42.5
Estimated audience size1,871,425
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Turin audience in United States
Age bracketShare%
16-1910%
20-2918%
30-3922%
40-4924%
50+25%
Fig. 04

Worldwide distribution

7.3%

of the worldwide Turin audience comes from United States.

Worldwide audience distribution share by country for Turin
CountryShare
Italy55.1%
United States7.3%
Brazil5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Turin audience in United States is strongest.

Fig. 05

Top regions by affinity

Turin fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K2.27×
02New York~200K1.67×
03Massachusetts~60K1.58×
04Washington~50K1.36×
05California~300K1.34×
06Colorado~40K1.31×
07Vermont~4K1.31×
08Oregon~30K1.28×
09Connecticut~20K1.27×
10New Jersey~60K1.26×
11Florida~200K1.23×
12Rhode Island~7K1.23×
13Virginia~50K1.16×
14Illinois~70K1.14×
15Georgia~70K1.14×
16Maryland~40K1.11×
17New Hampshire~8K1.09×
18Maine~7K1.08×
19Minnesota~30K1.05×
20Utah~20K1.04×
21Iowa~20K1.04×
22Pennsylvania~60K1.00×
23Idaho~9K0.98×
24Montana~5K0.98×
25Hawaii~8K0.97×
26North Carolina~50K0.92×
27Alaska~4K0.91×
28Texas~100K0.89×
29Arizona~30K0.89×
30Wisconsin~20K0.88×
31Kansas~10K0.88×
32Michigan~40K0.87×
33New Mexico~8K0.87×
34Delaware~4K0.86×
35Nebraska~8K0.85×
36Tennessee~30K0.84×
37South Carolina~20K0.84×
38Nevada~20K0.84×
39North Dakota~3K0.82×
40Ohio~50K0.80×
41Missouri~20K0.80×
42South Dakota~3K0.80×
43Indiana~30K0.75×
44Arkansas~10K0.74×
45Louisiana~20K0.72×
46Kentucky~20K0.72×
47Oklahoma~10K0.71×
48West Virginia~6K0.71×
49Alabama~20K0.68×
50Mississippi~10K0.64×
Fig. 06

Affinity by region

Affinity by region — Turin, United States
0.64×1.00×2.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Turin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Turin audience
#·InterestCategoryAffinity×
01Costa CoffeeFood & Beverages36.13×
02Torino F.C.Sports21.82×
03VermouthFood & Beverages15.93×
04La Gazzetta dello SportSports14.13×
05LavazzaFood & Beverages13.08×
06Cultural tourismTravel & Leisure11.92×
07Max VerstappenSports4.78×
08StuttgartTravel & Leisure4.77×
09Web serverTechnology & Electronics4.26×
10Compact carCars & Mobility3.27×
11CarGurusCars & Mobility2.89×
12Olive GardenFood & Beverages2.79×
13Non-alcoholic beverageFood & Beverages2.66×
14Dump truckCars & Mobility2.32×
15Rail transportTravel & Leisure2.20×
16Discount TireShopping1.99×
17NASDAQBusiness & Career1.87×
18Hardware storeHome & Garden1.77×
19TrousersFashion & Accessoires1.62×
20ExpediaTravel & Leisure1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Turin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Turin audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.22×
Risk AppetiteTHRILL1.58×
Early Adopter MentalityPOWER1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Turin audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.46×
CreativityOPEN0.69×
Social Media UsageJOY0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Turin have in United States?

Turin has an estimated audience of 1,871,425 people in United States, concentrated in California and New York.

02

What is the gender split and age of Turin fans?

46.4% of Turin fans are female, 53.6% are male, with an average age of 42.5 years.

03

Which brands do Turin fans like most?

Turin fans show strongest brand affinity for Costa Coffee (36.13×), Olive Garden (2.79×), and CarGurus (2.89×) over the country average.

04

Where do Turin fans live in United States?

Turin fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Turin fans also like?

Beyond Turin itself, the audience over-indexes on Olive Garden (2.79×), CarGurus (2.89×), Web server (4.26×), and Lavazza (13.08×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Turin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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