Rascasse Audience Intelligence

Costa Coffee Target Market in United States

A data profile of the people who buy, follow and care about Costa Coffee in United States — modelled from more than twelve digital signal sources. Costa Coffee has an estimated audience of 658,703 people in United States.

#109among Restaurants in United States#3195among Brand in United States#1691in Food & Beverages

The average Costa Coffee fan in United States is 35.9 years old, more female, and lives primarily in Georgia.

The audience is concentrated in Georgia, California, Texas.

Top brand affinities include Arabic coffee, Instant coffee, Caribou Coffee, with strongest over-indexing on Arabic coffee (212.36× the country average).

Demographically, the Costa Coffee audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Quality Awareness, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Costa Coffee fan in United States is more female, around 35.9 years old, with strong Quality Awareness tendencies and a notable affinity for Arabic coffee.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Costa Coffee profile in United States.

Audience size
659K
in United States
Gender
58.6%♀
41.4% male
Age
35.9
average years
Country rank
#31007
Brand in United States
Fig. 01

Search interest · 12-month trend

+221%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Costa Coffee

58.6% are female, 41.4% are male, average age 35.9.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Costa Coffee audience in United States
MetricValue
Female58.6%
Male41.4%
Average age35.9
Estimated audience size658,703
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Costa Coffee audience in United States
Age bracketShare%
16-1929%
20-2921%
30-3917%
40-4916%
50+16%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Costa Coffee audience comes from United States.

Worldwide audience distribution share by country for Costa Coffee
CountryShare
United Kingdom55.3%
China4.8%
Poland3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Costa Coffee audience in United States is strongest.

Fig. 05

Top regions by affinity

Costa Coffee customers by region in United States
#RegionReachAffinity×
01Georgia~90K4.97×
02Kansas~10K2.60×
03Washington~30K2.51×
04Virginia~20K1.69×
05Washington, District of Columbia~3K1.61×
06New York~50K1.58×
07California~90K1.31×
08Illinois~30K1.30×
09Colorado~10K1.25×
10Ohio~20K1.21×
11Massachusetts~10K1.20×
12Wyoming~1K1.19×
13Florida~50K1.15×
14New Jersey~20K1.08×
15New Hampshire~3K1.07×
16Texas~50K1.05×
17North Carolina~20K0.98×
18Kentucky~7K0.98×
19Connecticut~6K0.96×
20Oregon~7K0.94×
21Alaska~1K0.92×
22Maine~2K0.88×
23Maryland~9K0.87×
24Pennsylvania~20K0.86×
25Nevada~5K0.86×
26South Dakota~1K0.85×
27North Dakota~1K0.85×
28Tennessee~10K0.84×
29Rhode Island~2K0.84×
30Missouri~8K0.83×
31Idaho~2K0.82×
32South Carolina~7K0.81×
33New Mexico~2K0.81×
34Hawaii~2K0.81×
35Montana~1K0.81×
36Delaware~1K0.81×
37West Virginia~2K0.80×
38Wisconsin~7K0.79×
39Minnesota~7K0.79×
40Mississippi~4K0.78×
41Iowa~4K0.78×
42Arizona~9K0.77×
43Alabama~6K0.77×
44Indiana~8K0.76×
45Nebraska~2K0.75×
46Michigan~10K0.74×
47Arkansas~4K0.74×
48Oklahoma~5K0.72×
49Utah~4K0.72×
50Louisiana~5K0.67×
Fig. 06

Affinity by region

Affinity by region — Costa Coffee, United States
0.67×1.00×4.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Costa Coffee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Costa Coffee audience
#·InterestCategoryAffinity×
01Home roasting coffeeHome & Garden636.36×
02Gloria Jean's CoffeesFood & Beverages320.28×
03De'LonghiHome & Garden242.01×
04Arabic coffeeFood & Beverages212.36×
05Instant coffeeFood & Beverages179.22×
06Architectural DesignBusiness & Career179.03×
07AeroPressHome & Garden178.98×
08Latte artFood & Beverages170.85×
09360Music & Radio170.01×
10IllyFood & Beverages170.01×
11Vietnamese iced coffeeFood & Beverages147.57×
12Caffè AmericanoFood & Beverages144.23×
13The Coffee Bean & Tea LeafFood & Beverages134.39×
14Coffea arabicaFood & Beverages132.29×
15Caribou CoffeeFood & Beverages129.55×
16LavazzaFood & Beverages119.53×
17Coffee loversFood & Beverages79.81×
18Espresso machineHome & Garden79.34×
19Coffee cupHome & Garden73.39×
20Blue Bottle Coffee CompanyFood & Beverages63.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Costa Coffee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Costa Coffee audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM10.59×
Healthy LifestyleBALANCE1.95×
Luxury OrientationPREMIUM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Costa Coffee audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.68×
SpiritualityBALANCE0.76×
Career OrientationPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Costa Coffee's target market in United States?

Costa Coffee's target market in United States covers an estimated 658,703 people, concentrated in Georgia and California.

02

What is the gender split and age of Costa Coffee customers?

58.6% of the Costa Coffee audience are female, 41.4% are male, with an average age of 35.9 years.

03

Which brands do Costa Coffee fans like most?

Costa Coffee fans show strongest brand affinity for Arabic coffee (212.36×), Instant coffee (179.22×), and Caribou Coffee (129.55×) over the country average.

04

Where do Costa Coffee fans live in United States?

Costa Coffee fans in United States are most concentrated in Georgia (reach ~90K), California (reach ~90K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Costa Coffee fans also like?

Beyond Costa Coffee itself, the audience over-indexes on Instant coffee (179.22×), Caribou Coffee (129.55×), De'Longhi (242.01×), and 360 (170.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Costa Coffee audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Costa Coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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