Costa Coffee Audience in United States

Costa Coffee logo

Costa Coffee has an estimated audience of 602,080 people in United States. 58.6% are female, 41.4% are male, average age 35.9. Top regions: Georgia, California, Texas. Top brand affinities: Arabic coffee, Instant coffee, Caribou Coffee, De'Longhi, 360.

The average Costa Coffee fan in United States is 35.9 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, California, Texas. Top brand affinities include Arabic coffee, Instant coffee, Caribou Coffee, with strongest over-indexing on Arabic coffee (212.36× the country average). Demographically, the Costa Coffee audience skews more female with an average age of 35.9, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Costa Coffee fans

Demographic split for Costa Coffee audience in United States
MetricValue
Female58.6%
Male41.4%
Average age35.9
Estimated audience size602,080

Audience persona

The typical Costa Coffee fan in United States is more female, around 35.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Arabic coffee.

Top regions in United States

Top regions ranked by reach for Costa Coffee in United States
RegionReachAffinity
Georgia124,2726.7×
California96,8321.46×
Texas63,4771.23×
New York50,3661.5×
Florida43,9331.08×
Washington28,0452.32×
Illinois24,3891.22×
Ohio21,0981.14×
Virginia19,8361.35×
New Jersey17,4561.14×
Pennsylvania17,3240.85×
Massachusetts15,5221.31×
North Carolina15,4250.85×
Michigan12,2140.78×
Tennessee9,7380.81×
Arizona9,6120.78×
Maryland9,3640.9×
Indiana8,7070.79×
Missouri8,3240.86×
South Carolina7,9350.88×
Colorado7,8510.83×
Wisconsin7,6060.84×
Oregon7,4121.07×
Minnesota6,9800.81×
Kentucky6,2690.83×
Connecticut6,1851.02×
Alabama5,7420.68×
Nevada5,4600.94×
Kansas4,2020.89×
Louisiana4,2000.54×
Oklahoma3,9330.59×
Washington, District of Columbia3,8252.11×
Iowa3,6690.74×
Utah3,2850.61×
Mississippi3,1000.62×
Arkansas3,0160.61×
Idaho2,4010.8×
New Mexico2,1520.71×
Hawaii1,8990.73×
New Hampshire1,8410.78×
Maine1,7440.81×
Nebraska1,6060.53×
Rhode Island1,4870.78×
West Virginia1,2190.43×
Alaska9730.76×
Delaware9260.56×
Montana7070.42×
Vermont6360.6×
South Dakota5930.43×
North Dakota5430.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Costa Coffee audience
BrandAffinityCategory
Arabic coffee212.36×Food & Beverages
Instant coffee179.22×Food & Beverages
Caribou Coffee129.55×Food & Beverages
De'Longhi242.01×Home & Garden
360170.01×Music & Radio
The Coffee Bean & Tea Leaf134.39×Food & Beverages
Home roasting coffee636.36×Home & Garden
Latte art170.85×Food & Beverages
Coffee cup73.39×Home & Garden
Espresso machine79.34×Home & Garden
Caffè Americano144.23×Food & Beverages
Lavazza119.53×Food & Beverages
Gloria Jean's Coffees320.28×Food & Beverages
Vietnamese iced coffee147.57×Food & Beverages
Blue Bottle Coffee Company63.64×Food & Beverages
Illy170.01×Food & Beverages
Coffee lovers79.81×Food & Beverages
Architectural Design179.03×Business & Career
Coffea arabica132.29×Food & Beverages
AeroPress178.98×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Costa Coffee audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.13
Design AffinityPREMIUM2.63
IndulgenceJOY2.34
Family OrientationCONSERVATISM2.22
Pet OwnershipJOY2.06
Community OrientationOPEN1.91

Worldwide distribution

Worldwide audience distribution share by country for Costa Coffee
CountryShare
United Kingdom54.6%
China4.9%
Poland3.6%

See Costa Coffee audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Costa Coffee have in United States?

Costa Coffee has an estimated audience of 602,080 people in United States, concentrated in Georgia and California.

What is the gender split and age of Costa Coffee fans?

58.6% of Costa Coffee fans are female, 41.4% are male, with an average age of 35.9 years.

Which brands do Costa Coffee fans like most?

Costa Coffee fans show strongest brand affinity for Arabic coffee (212.36×), Instant coffee (179.22×), and Caribou Coffee (129.55×) over the country average.

Where do Costa Coffee fans live in United States?

Costa Coffee fans in United States are most concentrated in Georgia (reach 124,272), California (reach 96,832), and Texas (reach 63,477). These three regions account for the largest share of the active audience.

What other brands do Costa Coffee fans also like?

Beyond Costa Coffee itself, the audience over-indexes on Instant coffee (179.22×), Caribou Coffee (129.55×), De'Longhi (242.01×), and 360 (170.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Costa Coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.