Vietnamese iced coffee Audience in United States

Vietnamese iced coffee logo

Vietnamese iced coffee has an estimated audience of 767,239 people in United States. 51.6% are female, 48.4% are male, average age 38.5. Top regions: California, Texas, New York. Top brand affinities: Regional styles of Mexican music, Keene, New Hampshire, Definitive Technology, Minnesota, Mathcore.

The average Vietnamese iced coffee fan in United States is 38.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Regional styles of Mexican music, Keene, New Hampshire, Definitive Technology, with strongest over-indexing on Regional styles of Mexican music (148.15× the country average). Demographically, the Vietnamese iced coffee audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Travelling, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Vietnamese iced coffee fans

Demographic split for Vietnamese iced coffee audience in United States
MetricValue
Female51.6%
Male48.4%
Average age38.5
Estimated audience size767,239

Audience persona

The typical Vietnamese iced coffee fan in United States is balanced, around 38.5 years old, with strong Travelling tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Vietnamese iced coffee in United States
RegionReachAffinity
California199,5742.37×
Texas87,8891.33×
New York69,5671.62×
Florida39,6430.76×
Pennsylvania34,5101.34×
Illinois31,5741.24×
Massachusetts30,7472.03×
Washington25,9701.69×
Virginia24,0721.29×
Georgia20,9010.88×
North Carolina20,5900.89×
New Jersey16,8800.87×
Arizona16,6771.06×
Louisiana16,4891.67×
Minnesota14,3191.3×
Colorado13,9131.15×
Nevada13,8521.87×
Maryland13,3131.01×
Ohio13,2370.56×
Michigan12,2210.61×
Oregon12,0291.37×
Tennessee9,0340.59×
Missouri8,5350.69×
South Carolina8,2850.72×
Wisconsin7,8100.68×
Hawaii7,4952.27×
Washington, District of Columbia6,8042.95×
Indiana6,5910.47×
Oklahoma6,5800.77×
Connecticut6,4580.84×
Kentucky5,4790.57×
Iowa5,3420.85×
Utah4,5310.66×
Alabama4,2590.4×
Kansas4,1460.69×
Rhode Island3,5081.44×
Nebraska3,4280.89×
Maine3,1871.16×
Arkansas2,8470.45×
Mississippi2,6220.41×
New Hampshire2,5760.85×
New Mexico2,1870.57×
Idaho1,4800.38×
Alaska1,3600.83×
Delaware1,3140.62×
West Virginia1,2830.36×
Vermont1,0040.75×
Montana9760.46×
South Dakota9640.54×
Wyoming8430.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vietnamese iced coffee audience
BrandAffinityCategory
Regional styles of Mexican music148.15×Music & Radio
Keene, New Hampshire675×Travel & Leisure
Definitive Technology283.33×Technology & Electronics
Minnesota4.65×Travel & Leisure
Mathcore18.06×Music & Radio
Exelon32.74×Home & Garden
Google Home11.63×Technology & Electronics
Mackenzie Foy11.83×Fashion & Accessoires
Electrolyte6.56×Health
Pantsuit13.03×Fashion & Accessoires
Combat sport2.02×Sports
Natural rubber2.6×Cars & Mobility
Elsword20×Games
Historic site4.88×Arts & Culture
Voter registration5.09×Politics & Society
The Historian16.48×Literature
Cachorros13.3×Pets & Animals
Cachorros12.75×Pets & Animals
Yoga Journal16.22×Sports
Mothercare2.76×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vietnamese iced coffee audience
TraitClusterScore
TravellingTHRILL1.7
Price SensitivityPREMIUM1.41
Luxury OrientationPREMIUM1.4
LGBTQ+ IdentityOPEN1.38
Quality AwarenessPREMIUM1.35
Design AffinityPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Vietnamese iced coffee
CountryShare
Vietnam61.6%
Japan10.2%
United States9.6%

See Vietnamese iced coffee audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Vietnamese iced coffee have in United States?

Vietnamese iced coffee has an estimated audience of 767,239 people in United States, concentrated in California and Texas.

What is the gender split and age of Vietnamese iced coffee fans?

51.6% of Vietnamese iced coffee fans are female, 48.4% are male, with an average age of 38.5 years.

Which brands do Vietnamese iced coffee fans like most?

Vietnamese iced coffee fans show strongest brand affinity for Regional styles of Mexican music (148.15×), Keene, New Hampshire (675×), and Definitive Technology (283.33×) over the country average.

Where do Vietnamese iced coffee fans live in United States?

Vietnamese iced coffee fans in United States are most concentrated in California (reach 199,574), Texas (reach 87,889), and New York (reach 69,567). These three regions account for the largest share of the active audience.

What other brands do Vietnamese iced coffee fans also like?

Beyond Vietnamese iced coffee itself, the audience over-indexes on Keene, New Hampshire (675×), Definitive Technology (283.33×), Minnesota (4.65×), and Mathcore (18.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vietnamese iced coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.