Rascasse Audience Intelligence

Vietnamese iced coffee Audience in United States

A data profile of the people who buy, follow and care about Vietnamese iced coffee in United States — modelled from more than twelve digital signal sources. Vietnamese iced coffee has an estimated audience of 767,239 people in United States.

#60among Beverage in United States#9686among Topic in United States#1563in Food & Beverages

The average Vietnamese iced coffee fan in United States is 38.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Confucianism, Costa Coffee, Coppa Italia, with strongest over-indexing on Confucianism (315.64× the country average).

Demographically, the Vietnamese iced coffee audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vietnamese iced coffee fan in United States is balanced, around 38.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Confucianism.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vietnamese iced coffee profile in United States.

Audience size
767K
in United States
Gender
51.6%♀
48.4% male
Age
38.5
average years
Country rank
#28213
Topic in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vietnamese iced coffee fans

51.6% are female, 48.4% are male, average age 38.5.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for Vietnamese iced coffee audience in United States
MetricValue
Female51.6%
Male48.4%
Average age38.5
Estimated audience size767,239
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Vietnamese iced coffee audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3914%
40-4915%
50+26%
Fig. 04

Worldwide distribution

9.6%

of the worldwide Vietnamese iced coffee audience comes from United States.

Worldwide audience distribution share by country for Vietnamese iced coffee
CountryShare
Vietnam61.6%
Japan10.2%
United States9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vietnamese iced coffee audience in United States is strongest.

Fig. 05

Top regions by affinity

Vietnamese iced coffee fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K2.40×
02California~200K2.30×
03Hawaii~6K1.95×
04Massachusetts~30K1.93×
05Nevada~10K1.63×
06New York~70K1.60×
07Washington~20K1.56×
08Louisiana~10K1.44×
09Texas~90K1.35×
10Oregon~10K1.34×
11Minnesota~10K1.30×
12Pennsylvania~30K1.25×
13Virginia~20K1.25×
14Rhode Island~3K1.24×
15Arizona~20K1.19×
16Illinois~30K1.16×
17Colorado~10K1.16×
18Maryland~10K1.07×
19Maine~3K1.06×
20New Hampshire~3K0.98×
21Alaska~2K0.98×
22Vermont~1K0.94×
23Nebraska~4K0.92×
24New Jersey~20K0.91×
25Georgia~20K0.90×
26Connecticut~7K0.90×
27North Dakota~1K0.90×
28Oklahoma~8K0.89×
29Delaware~2K0.89×
30South Dakota~2K0.89×
31North Carolina~20K0.88×
32Iowa~6K0.88×
33Montana~2K0.87×
34Kansas~5K0.85×
35West Virginia~3K0.84×
36New Mexico~3K0.83×
37Idaho~3K0.81×
38Florida~40K0.80×
39South Carolina~9K0.79×
40Utah~5K0.79×
41Missouri~10K0.78×
42Mississippi~5K0.78×
43Wisconsin~9K0.77×
44Arkansas~5K0.76×
45Kentucky~7K0.72×
46Michigan~10K0.69×
47Tennessee~10K0.69×
48Alabama~7K0.68×
49Indiana~9K0.66×
50Ohio~10K0.62×
Fig. 06

Affinity by region

Affinity by region — Vietnamese iced coffee, United States
0.62×1.00×2.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vietnamese iced coffee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vietnamese iced coffee audience
#·InterestCategoryAffinity×
01ConfucianismPolitics & Society315.64×
02Coppa ItaliaSports234.48×
03Costa CoffeeFood & Beverages147.57×
04K.R.C. GenkSports85.22×
05Edible ArrangementsFood & Beverages39.66×
06CambodiaTravel & Leisure33.48×
07Feng shuiHealth22.79×
08EVA AirTravel & Leisure20.00×
09MalaysiaTravel & Leisure19.00×
10All Nippon AirwaysTravel & Leisure15.56×
11VietnamTravel & Leisure12.42×
12SingaporeTravel & Leisure11.76×
13New ZealandTravel & Leisure9.15×
14DiaryKids & Family6.22×
15Tim HortonSports5.95×
16H&MShopping4.98×
17Discount storesShopping4.53×
18Renewable energyBusiness & Career4.14×
19Shopping mallsShopping3.63×
20Mortgage loansBusiness & Career3.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vietnamese iced coffee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vietnamese iced coffee audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.57×
Quality AwarenessPREMIUM2.25×
TravellingTHRILL2.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vietnamese iced coffee audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.55×
PatriotismCONSERVATISM0.61×
ExtroversionTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vietnamese iced coffee have in United States?

Vietnamese iced coffee has an estimated audience of 767,239 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vietnamese iced coffee fans?

51.6% of Vietnamese iced coffee fans are female, 48.4% are male, with an average age of 38.5 years.

03

Which brands do Vietnamese iced coffee fans like most?

Vietnamese iced coffee fans show strongest brand affinity for Confucianism (315.64×), Costa Coffee (147.57×), and Coppa Italia (234.48×) over the country average.

04

Where do Vietnamese iced coffee fans live in United States?

Vietnamese iced coffee fans in United States are most concentrated in California (reach ~200K), Texas (reach ~90K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Vietnamese iced coffee fans also like?

Beyond Vietnamese iced coffee itself, the audience over-indexes on Costa Coffee (147.57×), Coppa Italia (234.48×), Edible Arrangements (39.66×), and Cambodia (33.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in United States

See Vietnamese iced coffee audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vietnamese iced coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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