New Zealand Audience in United States

New Zealand logo

New Zealand has an estimated audience of 12,606,170 people in United States. 48.2% are female, 51.8% are male, average age 43.5. Top regions: California, Texas, Florida. Top brand affinities: VnExpress, Da Nang International Airport, Phú Quốc, Movies, Hội An.

The average New Zealand fan in United States is 43.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include VnExpress, Da Nang International Airport, Phú Quốc, with strongest over-indexing on VnExpress (19.84× the country average). Demographically, the New Zealand audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of New Zealand fans

Demographic split for New Zealand audience in United States
MetricValue
Female48.2%
Male51.8%
Average age43.5
Estimated audience size12,606,170

Audience persona

The typical New Zealand fan in United States is balanced, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for VnExpress.

Top regions in United States

Top regions ranked by reach for New Zealand in United States
RegionReachAffinity
California1,615,7041.17×
Texas1,132,7221.05×
Florida838,7730.98×
New York696,7810.99×
Illinois416,0070.99×
North Carolina383,3961.01×
Georgia380,2870.98×
Pennsylvania374,8070.88×
Ohio354,2750.91×
Washington331,9111.31×
Virginia327,7861.07×
Michigan310,9190.94×
New Jersey287,3930.9×
Arizona268,3441.04×
Massachusetts253,7511.02×
Colorado237,0011.19×
Tennessee236,7970.94×
Indiana213,5380.93×
Missouri203,7961×
Maryland203,7280.94×
Minnesota198,4881.1×
Wisconsin184,4190.97×
Oregon178,5621.24×
South Carolina162,5800.86×
Utah148,6831.32×
Kentucky142,1770.9×
Alabama137,6210.78×
Louisiana135,4750.83×
Oklahoma134,7370.96×
Nevada121,9261×
Hawaii116,6472.15×
Connecticut112,3950.89×
Iowa97,7710.94×
Arkansas94,9640.91×
Kansas94,1900.95×
Mississippi72,9600.7×
Idaho70,6261.12×
Nebraska57,6390.91×
New Mexico56,8880.9×
New Hampshire45,7050.92×
West Virginia44,5440.76×
Maine43,4390.96×
Washington, District of Columbia41,0761.08×
Montana38,7501.11×
Alaska35,7291.32×
Rhode Island32,7660.82×
Delaware26,1090.75×
South Dakota25,4020.87×
North Dakota23,3280.9×
Vermont21,0020.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Zealand audience
BrandAffinityCategory
VnExpress19.84×News
Da Nang International Airport21.64×Travel & Leisure
Phú Quốc19.15×Travel & Leisure
Movies1.51×Movies & TV
Hội An18.37×Travel & Leisure
Hạ Long18.93×Travel & Leisure
Cần Thơ18.53×Travel & Leisure
Vietnamese alphabet16.71×Politics & Society
Nature1.68×Home & Garden
Nha Trang16.66×Travel & Leisure
Thái Nguyên16.93×Travel & Leisure
Yahoo!奇摩名人娛樂2.15×Internet & Social Media
Thanh Niên21.35×News
Phnom Penh11.02×Travel & Leisure
Brunei14.37×Travel & Leisure
Tết13.66×Travel & Leisure
Vietnam Airlines16.18×Travel & Leisure
Việt Nam News21.02×News
Friendship1.58×Kids & Family
South Vietnam10.66×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Zealand audience
TraitClusterScore
PatriotismCONSERVATISM1.64
ExtroversionTHRILL1.54
TravellingTHRILL1.39
IndulgenceJOY1.34
Design AffinityPREMIUM1.31
SustainabilityBALANCE1.29

Worldwide distribution

Worldwide audience distribution share by country for New Zealand
CountryShare
United States18.8%
Australia12.1%
United Kingdom7.2%

See New Zealand audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does New Zealand have in United States?

New Zealand has an estimated audience of 12,606,170 people in United States, concentrated in California and Texas.

What is the gender split and age of New Zealand fans?

48.2% of New Zealand fans are female, 51.8% are male, with an average age of 43.5 years.

Which brands do New Zealand fans like most?

New Zealand fans show strongest brand affinity for VnExpress (19.84×), Da Nang International Airport (21.64×), and Phú Quốc (19.15×) over the country average.

Where do New Zealand fans live in United States?

New Zealand fans in United States are most concentrated in California (reach 1,615,704), Texas (reach 1,132,722), and Florida (reach 838,773). These three regions account for the largest share of the active audience.

What other brands do New Zealand fans also like?

Beyond New Zealand itself, the audience over-indexes on Da Nang International Airport (21.64×), Phú Quốc (19.15×), Movies (1.51×), and Hội An (18.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Zealand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.