Vietnam Airlines Audience in United States

Vietnam Airlines logo

Vietnam Airlines has an estimated audience of 775,292 people in United States. 44.0% are female, 56.0% are male, average age 46.3. Top regions: California, Texas, Florida. Top brand affinities: Gia, Hà Tĩnh, Da Lat, Saigon River, HighSchool.

The average Vietnam Airlines fan in United States is 46.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Gia, Hà Tĩnh, Da Lat, with strongest over-indexing on Gia (222.22× the country average). Demographically, the Vietnam Airlines audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Travelling, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Vietnam Airlines fans

Demographic split for Vietnam Airlines audience in United States
MetricValue
Female44.0%
Male56.0%
Average age46.3
Estimated audience size775,292

Audience persona

The typical Vietnam Airlines fan in United States is more male, around 46.3 years old, with strong Travelling tendencies and a notable affinity for Gia.

Top regions in United States

Top regions ranked by reach for Vietnam Airlines in United States
RegionReachAffinity
California485,7215.7×
Texas92,8141.39×
Florida45,7860.87×
New York42,1330.97×
Washington41,0072.64×
Georgia28,1561.18×
Virginia22,9621.22×
Arizona21,9761.39×
Oregon20,7992.34×
Illinois20,7120.8×
Massachusetts17,9291.17×
North Carolina16,1290.69×
Pennsylvania15,5960.6×
Minnesota15,2341.37×
New Jersey15,1360.77×
Colorado15,0611.23×
Nevada13,8581.85×
Maryland12,0840.91×
Michigan11,0660.55×
Ohio10,9660.46×
Hawaii9,8492.96×
Utah8,8241.27×
Missouri8,2870.66×
Tennessee8,1290.52×
Louisiana7,4680.75×
Washington, District of Columbia6,4912.79×
Oklahoma6,2960.73×
Indiana6,1060.43×
South Carolina5,8160.5×
Wisconsin5,5780.48×
Connecticut5,1630.66×
Alabama4,6930.43×
Kansas4,5090.74×
Kentucky4,2260.43×
Iowa3,8850.61×
New Mexico3,5960.92×
Arkansas3,0980.48×
Idaho2,7740.71×
Mississippi2,3950.38×
Nebraska2,2220.57×
New Hampshire1,7330.57×
Montana1,6550.77×
Alaska1,5740.95×
Maine1,4130.51×
Rhode Island1,1150.45×
West Virginia1,0760.3×
Delaware9270.43×
North Dakota9000.57×
South Dakota7090.4×
Vermont6070.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vietnam Airlines audience
BrandAffinityCategory
Gia222.22×Movies & TV
Hà Tĩnh384.08×Travel & Leisure
Da Lat173.27×Travel & Leisure
Saigon River356.24×Travel & Leisure
HighSchool45.83×Music & Radio
Gary (rapper)125.69×
Thái Bình388.1×Travel & Leisure
Pratītyasamutpāda399.59×Politics & Society
Eva.vn424.99×News
Krabi Province186.09×Travel & Leisure
Ngo Thanh Van244.7×Movies & TV
Trang Province190.91×Travel & Leisure
George Best242.42×Sports
Coppa Italia253.85×Sports
Sambar deer373.65×Pets & Animals
Nhà Đẹp355.57×
Tân Tiến, Cà Mau326.53×
Lào Cai408.06×Travel & Leisure
Shenyang130.98×Travel & Leisure
Tây Ninh320.08×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vietnam Airlines audience
TraitClusterScore
TravellingTHRILL3.53
SpiritualityBALANCE2.13
PatriotismCONSERVATISM1.56
Design AffinityPREMIUM1.46
Sports ActivityPOWER1.42
Quality AwarenessPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Vietnam Airlines
CountryShare
Vietnam38.8%
Australia7.6%
India7.6%

See Vietnam Airlines audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Vietnam Airlines have in United States?

Vietnam Airlines has an estimated audience of 775,292 people in United States, concentrated in California and Texas.

What is the gender split and age of Vietnam Airlines fans?

44.0% of Vietnam Airlines fans are female, 56.0% are male, with an average age of 46.3 years.

Which brands do Vietnam Airlines fans like most?

Vietnam Airlines fans show strongest brand affinity for Gia (222.22×), Hà Tĩnh (384.08×), and Da Lat (173.27×) over the country average.

Where do Vietnam Airlines fans live in United States?

Vietnam Airlines fans in United States are most concentrated in California (reach 485,721), Texas (reach 92,814), and Florida (reach 45,786). These three regions account for the largest share of the active audience.

What other brands do Vietnam Airlines fans also like?

Beyond Vietnam Airlines itself, the audience over-indexes on Hà Tĩnh (384.08×), Da Lat (173.27×), Saigon River (356.24×), and HighSchool (45.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vietnam Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.