Rascasse Audience Intelligence

Vietnam Airlines Target Market in United States

A data profile of the people who buy, follow and care about Vietnam Airlines in United States — modelled from more than twelve digital signal sources. Vietnam Airlines has an estimated audience of 781,989 people in United States.

#54among Airline in United States#2874among Brand in United States#2122in Travel & Leisure

The average Vietnam Airlines fan in United States is 46.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Gia, Ngo Thanh Van, Hà Tĩnh, with strongest over-indexing on Gia (222.22× the country average).

Demographically, the Vietnam Airlines audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vietnam Airlines fan in United States is more male, around 46.3 years old, with strong Spirituality tendencies and a notable affinity for Gia.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vietnam Airlines profile in United States.

Audience size
782K
in United States
Gender
44.0%♀
56.0% male
Age
46.3
average years
Country rank
#27866
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vietnam Airlines

44.0% are female, 56.0% are male, average age 46.3.

Fig. 02

Gender split

44.0%
Female
56.0%
Male
Demographic split for Vietnam Airlines audience in United States
MetricValue
Female44.0%
Male56.0%
Average age46.3
Estimated audience size781,989
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Vietnam Airlines audience in United States
Age bracketShare%
16-1912%
20-2912%
30-3913%
40-4918%
50+45%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Vietnam Airlines audience comes from United States.

Worldwide audience distribution share by country for Vietnam Airlines
CountryShare
Vietnam38.2%
Australia7.6%
India7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vietnam Airlines audience in United States is strongest.

Fig. 05

Top regions by affinity

Vietnam Airlines customers by region in United States
#RegionReachAffinity×
01California~500K5.61×
02Hawaii~9K2.83×
03Washington~40K2.73×
04Washington, District of Columbia~6K2.49×
05Oregon~20K2.30×
06Nevada~10K1.82×
07Arizona~20K1.35×
08Texas~90K1.33×
09Minnesota~10K1.26×
10Virginia~20K1.21×
11Colorado~10K1.20×
12Utah~8K1.20×
13Massachusetts~20K1.18×
14Georgia~30K1.16×
15Alaska~2K1.11×
16New York~40K0.98×
17Maryland~10K0.94×
18Florida~50K0.90×
19New Mexico~4K0.90×
20Montana~2K0.88×
21Idaho~3K0.85×
22Kansas~5K0.81×
23North Dakota~1K0.81×
24Vermont~1K0.81×
25Illinois~20K0.79×
26Oklahoma~7K0.78×
27South Dakota~1K0.78×
28New Jersey~20K0.77×
29Louisiana~8K0.76×
30Delaware~2K0.74×
31Connecticut~6K0.73×
32New Hampshire~2K0.73×
33Rhode Island~2K0.73×
34Maine~2K0.72×
35Nebraska~3K0.70×
36West Virginia~3K0.70×
37North Carolina~20K0.69×
38Missouri~9K0.68×
39Iowa~4K0.67×
40Arkansas~4K0.65×
41Mississippi~4K0.63×
42Pennsylvania~20K0.60×
43Michigan~10K0.59×
44Tennessee~9K0.58×
45South Carolina~7K0.58×
46Wisconsin~7K0.57×
47Kentucky~5K0.56×
48Alabama~6K0.55×
49Indiana~7K0.52×
50Ohio~10K0.50×
Fig. 06

Affinity by region

Affinity by region — Vietnam Airlines, United States
0.50×1.00×5.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vietnam Airlines audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vietnam Airlines audience
#·InterestCategoryAffinity×
01Eva.vnNews424.99×
02Lào CaiTravel & Leisure408.06×
03PratītyasamutpādaPolitics & Society399.59×
04Thái BìnhTravel & Leisure388.10×
05Hà TĩnhTravel & Leisure384.08×
06Sambar deerPets & Animals373.65×
07Saigon RiverTravel & Leisure356.24×
08Nhà ĐẹpTopic355.57×
09Tân Tiến, Cà MauPOI326.53×
10VTV3Movies & TV286.76×
11Coppa ItaliaSports253.85×
12Ngo Thanh VanMovies & TV244.70×
13George BestSports242.42×
14GiaMovies & TV222.22×
15Trang ProvinceTravel & Leisure190.91×
16Krabi ProvinceTravel & Leisure186.09×
17Da LatTravel & Leisure173.27×
18ShenyangTravel & Leisure130.98×
19Gary (rapper)Person125.69×
20HighSchoolMusic & Radio45.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vietnam Airlines audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vietnam Airlines audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.09×
Community OrientationOPEN2.21×
Career OrientationPOWER2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vietnam Airlines audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.53×
ExtroversionTHRILL0.55×
DIY MentalityTHRILL0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vietnam Airlines's target market in United States?

Vietnam Airlines's target market in United States covers an estimated 781,989 people, concentrated in California and Texas.

02

What is the gender split and age of Vietnam Airlines customers?

44.0% of the Vietnam Airlines audience are female, 56.0% are male, with an average age of 46.3 years.

03

Which brands do Vietnam Airlines fans like most?

Vietnam Airlines fans show strongest brand affinity for Gia (222.22×), Ngo Thanh Van (244.7×), and Hà Tĩnh (384.08×) over the country average.

04

Where do Vietnam Airlines fans live in United States?

Vietnam Airlines fans in United States are most concentrated in California (reach ~500K), Texas (reach ~90K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Vietnam Airlines fans also like?

Beyond Vietnam Airlines itself, the audience over-indexes on Ngo Thanh Van (244.7×), Hà Tĩnh (384.08×), HighSchool (45.83×), and Da Lat (173.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in United States

See Vietnam Airlines audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vietnam Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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