Rascasse Audience Intelligence

Da Lat Audience in United States

A data profile of the people who buy, follow and care about Da Lat in United States — modelled from more than twelve digital signal sources. Da Lat has an estimated audience of 689,713 people in United States.

#3among Train station in United States#2938among POI in United States#2340in Travel & Leisure

The average Da Lat fan in United States is 34.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Vietnam Airlines, Confucianism, Yandex, with strongest over-indexing on Vietnam Airlines (173.27× the country average).

Demographically, the Da Lat audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Travelling, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Da Lat fan in United States is more female, around 34.6 years old, with strong Travelling tendencies and a notable affinity for Vietnam Airlines.

Category: Travel & Leisure · Type: POI · Subtype: Train station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Da Lat profile in United States.

Audience size
690K
in United States
Gender
58.4%♀
41.6% male
Age
34.6
average years
Country rank
#30192
POI in United States
Fig. 01

Search interest · 12-month trend

+103%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Da Lat fans

58.4% are female, 41.6% are male, average age 34.6.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Da Lat audience in United States
MetricValue
Female58.4%
Male41.6%
Average age34.6
Estimated audience size689,713
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Da Lat audience in United States
Age bracketShare%
16-1932%
20-2922%
30-3917%
40-4916%
50+13%
Fig. 04

Worldwide distribution

9.0%

of the worldwide Da Lat audience comes from United States.

Worldwide audience distribution share by country for Da Lat
CountryShare
Vietnam30.6%
Japan21.1%
United States9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Da Lat audience in United States is strongest.

Fig. 05

Top regions by affinity

Da Lat fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~20K2.62×
02Washington~30K2.37×
03California~200K2.36×
04Massachusetts~30K2.03×
05Hawaii~5K1.79×
06Texas~90K1.53×
07Kentucky~10K1.52×
08Oregon~10K1.46×
09Colorado~10K1.20×
10New Mexico~4K1.20×
11Washington, District of Columbia~2K1.17×
12Alaska~2K1.11×
13Vermont~1K1.04×
14Virginia~20K1.03×
15North Dakota~1K1.02×
16Arizona~10K1.00×
17South Dakota~2K1.00×
18Montana~2K0.98×
19Maine~2K0.94×
20Rhode Island~2K0.94×
21Delaware~2K0.94×
22Minnesota~9K0.93×
23Nebraska~3K0.93×
24New Hampshire~3K0.93×
25West Virginia~3K0.92×
26Georgia~20K0.91×
27Utah~6K0.91×
28Kansas~5K0.91×
29Oklahoma~7K0.90×
30Idaho~3K0.90×
31Louisiana~8K0.89×
32Mississippi~5K0.88×
33Arkansas~5K0.87×
34Iowa~5K0.87×
35New York~30K0.86×
36Connecticut~6K0.83×
37Maryland~10K0.82×
38Florida~40K0.79×
39Alabama~8K0.79×
40Missouri~9K0.78×
41Illinois~20K0.77×
42South Carolina~8K0.77×
43Wisconsin~8K0.77×
44Pennsylvania~20K0.76×
45North Carolina~20K0.76×
46Tennessee~10K0.75×
47Michigan~10K0.74×
48Indiana~9K0.74×
49New Jersey~10K0.70×
50Ohio~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Da Lat, United States
0.66×1.00×2.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Da Lat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Da Lat audience
#·InterestCategoryAffinity×
01Vietnam AirlinesTravel & Leisure173.27×
02ConfucianismPolitics & Society95.34×
03Coppa ItaliaSports63.94×
04Bank for International SettlementsPolitics & Society47.55×
05YandexTechnology & Electronics41.48×
06Malaysia AirlinesTravel & Leisure23.35×
07Da NangTravel & Leisure23.10×
08HanoiTravel & Leisure20.91×
09Turkish AirlinesTravel & Leisure20.00×
10LufthansaTravel & Leisure20.00×
11Ko SamuiTravel & Leisure20.00×
12Mary Elizabeth WinsteadMovies & TV18.24×
13CambodiaTravel & Leisure17.92×
14FIFA Club World CupSports17.84×
15The Day After TomorrowMovies & TV17.77×
16Borussia DortmundSports14.66×
17The Devil Wears Prada (film)Movies & TV12.74×
18VietnamTravel & Leisure11.83×
19BuddhismHealth9.94×
20MalaysiaTravel & Leisure8.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Da Lat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Da Lat audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.77×
SpiritualityBALANCE2.78×
Design AffinityPREMIUM2.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Da Lat audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.66×
DIY MentalityTHRILL0.68×
IndividualismJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Da Lat have in United States?

Da Lat has an estimated audience of 689,713 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Da Lat fans?

58.4% of Da Lat fans are female, 41.6% are male, with an average age of 34.6 years.

03

Which brands do Da Lat fans like most?

Da Lat fans show strongest brand affinity for Vietnam Airlines (173.27×), Confucianism (95.34×), and Yandex (41.48×) over the country average.

04

Where do Da Lat fans live in United States?

Da Lat fans in United States are most concentrated in California (reach ~200K), Texas (reach ~90K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Da Lat fans also like?

Beyond Da Lat itself, the audience over-indexes on Confucianism (95.34×), Yandex (41.48×), Turkish Airlines (20×), and Lufthansa (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Da Lat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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