Da Lat Audience in United States

Da Lat logo

Da Lat has an estimated audience of 689,713 people in United States. 58.4% are female, 41.6% are male, average age 34.6. Top regions: California, Texas, Washington. Top brand affinities: Yandex, Vietnam Airlines, Confucianism, Hanoi, Indeed.com.

The average Da Lat fan in United States is 34.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Washington. Top brand affinities include Yandex, Vietnam Airlines, Confucianism, with strongest over-indexing on Yandex (228.76× the country average). Demographically, the Da Lat audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Train station

Demographics of Da Lat fans

Demographic split for Da Lat audience in United States
MetricValue
Female58.4%
Male41.6%
Average age34.6
Estimated audience size689,713

Audience persona

The typical Da Lat fan in United States is more female, around 34.6 years old, with strong Travelling tendencies and a notable affinity for Yandex.

Top regions in United States

Top regions ranked by reach for Da Lat in United States
RegionReachAffinity
California197,6962.61×
Texas100,5151.7×
Washington38,1292.76×
Massachusetts36,7922.71×
New York32,8570.85×
Florida32,7030.7×
Nevada23,8153.57×
Georgia17,7710.84×
Virginia16,3980.98×
Illinois14,8640.65×
Pennsylvania13,6620.59×
Oregon12,0881.53×
Arizona11,9380.85×
North Carolina11,7030.56×
Colorado11,0391.02×
Kentucky10,8001.25×
Minnesota8,5290.86×
Michigan8,3080.46×
New Jersey8,2030.47×
Ohio7,7700.37×
Maryland7,5710.64×
Tennessee6,5860.48×
New Mexico6,2091.8×
Louisiana6,1590.69×
Hawaii5,7861.95×
Oklahoma5,4870.72×
Missouri5,1160.46×
Wisconsin4,2750.41×
Utah4,2250.68×
Alabama4,2150.44×
Connecticut4,2000.61×
South Carolina3,9870.38×
Iowa3,8340.67×
Indiana3,7290.3×
Kansas3,5730.66×
Washington, District of Columbia3,2881.59×
Arkansas2,5340.45×
Mississippi2,4450.43×
Nebraska2,3070.67×
New Hampshire2,0790.76×
Idaho2,0190.58×
West Virginia2,0180.63×
Alaska2,0141.36×
Montana1,7560.92×
Rhode Island1,7400.79×
Maine1,7380.7×
South Dakota1,7331.09×
North Dakota1,6871.19×
Wyoming1,6331.6×
Vermont1,5791.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Da Lat audience
BrandAffinityCategory
Yandex228.76×Technology & Electronics
Vietnam Airlines263.54×Travel & Leisure
Confucianism108.65×Politics & Society
Hanoi34.63×Travel & Leisure
Indeed.com6.88×Business & Career
Google Maps6.37×Internet & Social Media
Coppa Italia88.24×Sports
Jollibee12.74×Food & Beverages
Lufthansa20×Travel & Leisure
Capital One4.64×Business & Career
Cambodia18.39×Travel & Leisure
ICloud10.54×Technology & Electronics
Da Nang30.5×Travel & Leisure
Turkish Airlines17.17×Travel & Leisure
Enterprise Rent-A-Car6.03×Cars & Mobility
Vietnam11.9×Travel & Leisure
Google News5.66×News
Apple Store7.17×Shopping
Circle K6.31×Shopping
Hot pot21.98×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Da Lat audience
TraitClusterScore
TravellingTHRILL4.12
Design AffinityPREMIUM2.93
Sports ActivityPOWER2.13
Luxury OrientationPREMIUM1.77
Early Adopter MentalityPOWER1.68
Quality AwarenessPREMIUM1.67

Worldwide distribution

Worldwide audience distribution share by country for Da Lat
CountryShare
Vietnam30.6%
Japan21.1%
United States9.0%

See Da Lat audiences in other countries

More Train station audiences in United States

Frequently asked questions

How many fans does Da Lat have in United States?

Da Lat has an estimated audience of 689,713 people in United States, concentrated in California and Texas.

What is the gender split and age of Da Lat fans?

58.4% of Da Lat fans are female, 41.6% are male, with an average age of 34.6 years.

Which brands do Da Lat fans like most?

Da Lat fans show strongest brand affinity for Yandex (228.76×), Vietnam Airlines (263.54×), and Confucianism (108.65×) over the country average.

Where do Da Lat fans live in United States?

Da Lat fans in United States are most concentrated in California (reach 197,696), Texas (reach 100,515), and Washington (reach 38,129). These three regions account for the largest share of the active audience.

What other brands do Da Lat fans also like?

Beyond Da Lat itself, the audience over-indexes on Vietnam Airlines (263.54×), Confucianism (108.65×), Hanoi (34.63×), and Indeed.com (6.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Da Lat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.