Da Lat Audience in United States
Da Lat has an estimated audience of 689,713 people in United States. 58.4% are female, 41.6% are male, average age 34.6. Top regions: California, Texas, Washington. Top brand affinities: Definitive Technology, Natural rubber, Historic site, Minnesota, Home construction.
The average Da Lat fan in United States is 34.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Washington. Top brand affinities include Definitive Technology, Natural rubber, Historic site, with strongest over-indexing on Definitive Technology (108.65× the country average). Demographically, the Da Lat audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Train station
Demographics of Da Lat fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 34.6 |
| Estimated audience size | 689,713 |
Audience persona
The typical Da Lat fan in United States is more female, around 34.6 years old, with strong Travelling tendencies and a notable affinity for Definitive Technology.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 197,696 | 2.61× |
| Texas | 100,515 | 1.7× |
| Washington | 38,129 | 2.76× |
| Massachusetts | 36,792 | 2.71× |
| New York | 32,857 | 0.85× |
| Florida | 32,703 | 0.7× |
| Nevada | 23,815 | 3.57× |
| Georgia | 17,771 | 0.84× |
| Virginia | 16,398 | 0.98× |
| Illinois | 14,864 | 0.65× |
| Pennsylvania | 13,662 | 0.59× |
| Oregon | 12,088 | 1.53× |
| Arizona | 11,938 | 0.85× |
| North Carolina | 11,703 | 0.56× |
| Colorado | 11,039 | 1.02× |
| Kentucky | 10,800 | 1.25× |
| Minnesota | 8,529 | 0.86× |
| Michigan | 8,308 | 0.46× |
| New Jersey | 8,203 | 0.47× |
| Ohio | 7,770 | 0.37× |
| Maryland | 7,571 | 0.64× |
| Tennessee | 6,586 | 0.48× |
| New Mexico | 6,209 | 1.8× |
| Louisiana | 6,159 | 0.69× |
| Hawaii | 5,786 | 1.95× |
| Oklahoma | 5,487 | 0.72× |
| Missouri | 5,116 | 0.46× |
| Wisconsin | 4,275 | 0.41× |
| Utah | 4,225 | 0.68× |
| Alabama | 4,215 | 0.44× |
| Connecticut | 4,200 | 0.61× |
| South Carolina | 3,987 | 0.38× |
| Iowa | 3,834 | 0.67× |
| Indiana | 3,729 | 0.3× |
| Kansas | 3,573 | 0.66× |
| Washington, District of Columbia | 3,288 | 1.59× |
| Arkansas | 2,534 | 0.45× |
| Mississippi | 2,445 | 0.43× |
| Nebraska | 2,307 | 0.67× |
| New Hampshire | 2,079 | 0.76× |
| Idaho | 2,019 | 0.58× |
| West Virginia | 2,018 | 0.63× |
| Alaska | 2,014 | 1.36× |
| Montana | 1,756 | 0.92× |
| Rhode Island | 1,740 | 0.79× |
| Maine | 1,738 | 0.7× |
| South Dakota | 1,733 | 1.09× |
| North Dakota | 1,687 | 1.19× |
| Wyoming | 1,633 | 1.6× |
| Vermont | 1,579 | 1.3× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Definitive Technology | 108.65× | Technology & Electronics |
| Natural rubber | 4.53× | Cars & Mobility |
| Historic site | 7.55× | Arts & Culture |
| Minnesota | 2.66× | Travel & Leisure |
| Home construction | 1.93× | Home & Garden |
| Penn & Teller | 10.73× | Movies & TV |
| Jaws | 6.55× | Movies & TV |
| JDSU | 3.52× | Business & Career |
| Bank account | 2.85× | Business & Career |
| Nebraska Cornhuskers football | 4.06× | Sports |
| Home equity | 2.13× | Home & Garden |
| Exelon | 18.39× | Home & Garden |
| Keene, New Hampshire | 20× | Travel & Leisure |
| Vocal harmony | 4.46× | Music & Radio |
| Fairy godmother | 7.24× | Literature |
| OpenJDK | 20× | |
| Mathcore | 7.57× | Music & Radio |
| Goop | 5.06× | Internet & Social Media |
| Grinch | 3.74× | Movies & TV |
| Cachorros | 11.72× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 4.12 |
| Design Affinity | PREMIUM | 2.93 |
| Sports Activity | POWER | 2.13 |
| Luxury Orientation | PREMIUM | 1.77 |
| Early Adopter Mentality | POWER | 1.68 |
| Quality Awareness | PREMIUM | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| Vietnam | 30.6% |
| Japan | 21.1% |
| United States | 9.0% |
See Da Lat audiences in other countries
More Train station audiences in United States
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Frequently asked questions
How many fans does Da Lat have in United States?
Da Lat has an estimated audience of 689,713 people in United States, concentrated in California and Texas.
What is the gender split and age of Da Lat fans?
58.4% of Da Lat fans are female, 41.6% are male, with an average age of 34.6 years.
Which brands do Da Lat fans like most?
Da Lat fans show strongest brand affinity for Definitive Technology (108.65×), Natural rubber (4.53×), and Historic site (7.55×) over the country average.
Where do Da Lat fans live in United States?
Da Lat fans in United States are most concentrated in California (reach 197,696), Texas (reach 100,515), and Washington (reach 38,129). These three regions account for the largest share of the active audience.
What other brands do Da Lat fans also like?
Beyond Da Lat itself, the audience over-indexes on Natural rubber (4.53×), Historic site (7.55×), Minnesota (2.66×), and Home construction (1.93×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Da Lat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.