Rascasse Audience Intelligence

Hanoi Audience in United States

A data profile of the people who buy, follow and care about Hanoi in United States — modelled from more than twelve digital signal sources. Hanoi has an estimated audience of 2,354,024 people in United States.

#184among City in United States#961among POI in United States#993in Travel & Leisure

The average Hanoi fan in United States is 40.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include toy story, St. Louis Cardinals, Oklahoma City Thunder, with strongest over-indexing on toy story (41.14× the country average).

Demographically, the Hanoi audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hanoi fan in United States is balanced, around 40.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for toy story.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hanoi profile in United States.

Audience size
2.4M
in United States
Gender
51.4%♀
48.6% male
Age
40.6
average years
Country rank
#12495
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hanoi fans

51.4% are female, 48.6% are male, average age 40.6.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for Hanoi audience in United States
MetricValue
Female51.4%
Male48.6%
Average age40.6
Estimated audience size2,354,024
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Hanoi audience in United States
Age bracketShare%
16-1922%
20-2916%
30-3915%
40-4917%
50+30%
Fig. 04

Worldwide distribution

8.8%

of the worldwide Hanoi audience comes from United States.

Worldwide audience distribution share by country for Hanoi
CountryShare
Vietnam30.2%
United States8.8%
Japan8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hanoi audience in United States is strongest.

Fig. 05

Top regions by affinity

Hanoi fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K2.42×
02New York~300K2.30×
03Hawaii~20K1.88×
04Washington~90K1.84×
05California~500K1.81×
06Massachusetts~70K1.46×
07Oregon~40K1.38×
08Virginia~70K1.19×
09Alaska~6K1.18×
10Colorado~40K1.13×
11Illinois~90K1.09×
12Vermont~4K1.09×
13New Jersey~60K1.08×
14Minnesota~40K1.07×
15Texas~200K1.01×
16Connecticut~20K1.00×
17Utah~20K1.00×
18Nevada~20K0.97×
19New Hampshire~9K0.97×
20Montana~6K0.96×
21Pennsylvania~80K0.95×
22Maryland~40K0.94×
23Wisconsin~30K0.94×
24Idaho~10K0.92×
25Maine~8K0.92×
26Rhode Island~7K0.92×
27Georgia~70K0.91×
28Florida~100K0.88×
29Arizona~40K0.88×
30North Carolina~60K0.85×
31Nebraska~10K0.85×
32North Dakota~4K0.85×
33Michigan~50K0.84×
34Kansas~20K0.84×
35South Dakota~4K0.83×
36Missouri~30K0.82×
37Louisiana~20K0.81×
38Iowa~20K0.79×
39Delaware~5K0.78×
40Indiana~30K0.76×
41Oklahoma~20K0.75×
42New Mexico~9K0.75×
43Kentucky~20K0.73×
44Tennessee~30K0.72×
45Arkansas~10K0.72×
46South Carolina~20K0.70×
47Ohio~50K0.69×
48West Virginia~7K0.67×
49Alabama~20K0.66×
50Mississippi~10K0.62×
Fig. 06

Affinity by region

Affinity by region — Hanoi, United States
0.62×1.00×2.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hanoi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hanoi audience
#·InterestCategoryAffinity×
01Dr. Dolittle (film)Movies & TV44.49×
02toy storyMovies & TV41.14×
03What's Up!Music & Radio32.06×
04Caitlyn JennerFashion & Accessoires28.57×
05Ho Chi Minh CityTravel & Leisure19.79×
06Black teaFood & Beverages19.69×
07Miles TellerMovies & TV16.38×
08PoloSports16.33×
09St. Louis CardinalsSports13.24×
10Indianapolis ColtsSports10.75×
11Oklahoma City ThunderSports10.36×
12Philadelphia 76ersSports8.44×
13Cleveland CavaliersSports8.27×
14San Antonio SpursSports7.99×
15Haute coutureFashion & Accessoires7.80×
16Dallas MavericksSports7.76×
17Cooper FlaggSports7.15×
18Boston CelticsSports5.92×
19Scooby-DooMovies & TV5.74×
20Golden State WarriorsSports4.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hanoi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hanoi audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE4.16×
MindfulnessBALANCE2.56×
Quality AwarenessPREMIUM2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hanoi audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.64×
Family OrientationCONSERVATISM0.85×
Community OrientationOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hanoi have in United States?

Hanoi has an estimated audience of 2,354,024 people in United States, concentrated in California and New York.

02

What is the gender split and age of Hanoi fans?

51.4% of Hanoi fans are female, 48.6% are male, with an average age of 40.6 years.

03

Which brands do Hanoi fans like most?

Hanoi fans show strongest brand affinity for toy story (41.14×), St. Louis Cardinals (13.24×), and Oklahoma City Thunder (10.36×) over the country average.

04

Where do Hanoi fans live in United States?

Hanoi fans in United States are most concentrated in California (reach ~500K), New York (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hanoi fans also like?

Beyond Hanoi itself, the audience over-indexes on St. Louis Cardinals (13.24×), Oklahoma City Thunder (10.36×), Caitlyn Jenner (28.57×), and Polo (16.33×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hanoi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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