Caitlyn Jenner Audience in United States

Caitlyn Jenner logo

Caitlyn Jenner has an estimated audience of 2,715,482 people in United States. 63.5% are female, 36.5% are male, average age 32.8. Top regions: California, Texas, Florida. Top brand affinities: Dylan Mulvaney, Music, Popular music, Arts and music, Sports.

The average Caitlyn Jenner fan in United States is 32.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dylan Mulvaney, Music, Popular music, with strongest over-indexing on Dylan Mulvaney (41.92× the country average). Demographically, the Caitlyn Jenner audience skews more female with an average age of 32.8, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

Demographics of Caitlyn Jenner fans

Demographic split for Caitlyn Jenner audience in United States
MetricValue
Female63.5%
Male36.5%
Average age32.8
Estimated audience size2,715,482

Audience persona

The typical Caitlyn Jenner fan in United States is more female, around 32.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dylan Mulvaney.

Top regions in United States

Top regions ranked by reach for Caitlyn Jenner in United States
RegionReachAffinity
California347,0651.16×
Texas239,8401.03×
Florida197,2541.07×
New York158,8271.05×
Pennsylvania99,7961.09×
Illinois98,4011.09×
Georgia88,9551.06×
Ohio86,5871.04×
North Carolina84,9391.04×
Michigan76,2031.07×
New Jersey74,2771.08×
Virginia66,7581.01×
Washington59,1201.09×
Arizona58,7761.06×
Massachusetts56,3621.05×
Tennessee56,1961.03×
Indiana51,9711.05×
Maryland47,1381.01×
Missouri45,7771.05×
Colorado44,1061.03×
South Carolina40,5780.99×
Wisconsin39,9090.98×
Minnesota39,8361.02×
Alabama38,4031.01×
Louisiana36,8891.05×
Kentucky35,2061.03×
Oregon32,9801.06×
Oklahoma31,3241.04×
Connecticut30,6511.13×
Nevada27,4021.04×
Utah24,9261.03×
Arkansas22,6531.01×
Mississippi21,3190.95×
Iowa21,1820.95×
Kansas20,5600.96×
Idaho13,9101.02×
New Mexico13,1570.97×
Nebraska12,2370.9×
West Virginia11,4920.91×
Hawaii11,2490.96×
New Hampshire10,7201×
Maine9,5360.98×
Rhode Island8,3190.96×
Washington, District of Columbia7,2350.89×
Montana6,9270.92×
Delaware6,4420.86×
South Dakota5,2600.84×
North Dakota5,0560.91×
Alaska4,7090.81×
Vermont4,0100.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Caitlyn Jenner audience
BrandAffinityCategory
Dylan Mulvaney41.92×Internet & Social Media
Music2.89×Business & Career
Popular music4.42×Music & Radio
Arts and music2.94×Arts & Culture
Sports2.89×Sports
Entertainment3.02×Movies & TV
Movies2.78×Movies & TV
Food and drink2.64×Food & Beverages
Reading2.66×Literature
Food2.63×Food & Beverages
Live events2.71×Music & Radio
Outdoor recreation2.65×Sports
Consumer electronics2.51×Technology & Electronics
Pets2.51×Pets & Animals
Clean Food39.98×Food & Beverages
Energy3.53×Home & Garden
Dr. Dolittle (film)35.23×Movies & TV
Adventure3.49×Travel & Leisure
Walt Disney World4.19×Travel & Leisure
Games2.33×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Caitlyn Jenner audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.37
Luxury OrientationPREMIUM1.52
Quality AwarenessPREMIUM1.36
Design AffinityPREMIUM1.27
DIY MentalityTHRILL1.26
CreativityOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Caitlyn Jenner
CountryShare
United States33.9%
Germany5.8%
United Kingdom5.5%

See Caitlyn Jenner audiences in other countries

More Fashion model audiences in United States

Frequently asked questions

How many fans does Caitlyn Jenner have in United States?

Caitlyn Jenner has an estimated audience of 2,715,482 people in United States, concentrated in California and Texas.

What is the gender split and age of Caitlyn Jenner fans?

63.5% of Caitlyn Jenner fans are female, 36.5% are male, with an average age of 32.8 years.

Which brands do Caitlyn Jenner fans like most?

Caitlyn Jenner fans show strongest brand affinity for Dylan Mulvaney (41.92×), Music (2.89×), and Popular music (4.42×) over the country average.

Where do Caitlyn Jenner fans live in United States?

Caitlyn Jenner fans in United States are most concentrated in California (reach 347,065), Texas (reach 239,840), and Florida (reach 197,254). These three regions account for the largest share of the active audience.

What other brands do Caitlyn Jenner fans also like?

Beyond Caitlyn Jenner itself, the audience over-indexes on Music (2.89×), Popular music (4.42×), Arts and music (2.94×), and Sports (2.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Caitlyn Jenner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.