Rascasse Audience Intelligence

Caitlyn Jenner Audience in United States

A data profile of the people who buy, follow and care about Caitlyn Jenner in United States — modelled from more than twelve digital signal sources. Caitlyn Jenner has an estimated audience of 2,695,546 people in United States.

#32among Fashion model in United States#1808among Person in United States#524in Fashion & Accessoires

The average Caitlyn Jenner fan in United States is 32.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dylan Mulvaney, Music, Popular music, with strongest over-indexing on Dylan Mulvaney (41.92× the country average).

Demographically, the Caitlyn Jenner audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Caitlyn Jenner fan in United States is more female, around 32.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Dylan Mulvaney.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Caitlyn Jenner profile in United States.

Audience size
2.7M
in United States
Gender
63.5%♀
36.5% male
Age
32.8
average years
Country rank
#11221
Person in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Caitlyn Jenner fans

63.5% are female, 36.5% are male, average age 32.8.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for Caitlyn Jenner audience in United States
MetricValue
Female63.5%
Male36.5%
Average age32.8
Estimated audience size2,695,546
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Caitlyn Jenner audience in United States
Age bracketShare%
16-1937%
20-2921%
30-3917%
40-4915%
50+10%
Fig. 04

Worldwide distribution

33.5%

of the worldwide Caitlyn Jenner audience comes from United States.

Worldwide audience distribution share by country for Caitlyn Jenner
CountryShare
United States33.5%
Germany5.6%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Caitlyn Jenner audience in United States is strongest.

Fig. 05

Top regions by affinity

Caitlyn Jenner fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.14×
02Connecticut~30K1.12×
03Arizona~60K1.07×
04Oregon~30K1.06×
05Illinois~90K1.05×
06Michigan~70K1.05×
07New Jersey~70K1.05×
08Washington~60K1.05×
09Massachusetts~60K1.05×
10Florida~200K1.04×
11Pennsylvania~90K1.04×
12Louisiana~40K1.04×
13Oklahoma~30K1.04×
14Nevada~30K1.04×
15Georgia~90K1.03×
16Utah~20K1.03×
17Idaho~10K1.03×
18Tennessee~60K1.02×
19Indiana~50K1.02×
20Maryland~50K1.02×
21Missouri~40K1.02×
22Minnesota~40K1.02×
23Kentucky~30K1.02×
24New Hampshire~10K1.02×
25Texas~200K1.01×
26New York~200K1.01×
27North Carolina~80K1.01×
28Colorado~40K1.01×
29Alabama~40K1.01×
30Arkansas~20K1.01×
31Maine~10K1.01×
32Ohio~80K1.00×
33Rhode Island~9K1.00×
34Virginia~70K0.99×
35Wisconsin~40K0.98×
36Hawaii~10K0.98×
37North Dakota~5K0.98×
38South Carolina~40K0.97×
39New Mexico~10K0.97×
40Mississippi~20K0.96×
41Iowa~20K0.96×
42Kansas~20K0.96×
43Montana~7K0.94×
44West Virginia~10K0.93×
45Delaware~7K0.93×
46Vermont~4K0.92×
47Nebraska~10K0.91×
48South Dakota~6K0.90×
49Alaska~5K0.90×
50Washington, District of Columbia~7K0.89×
Fig. 06

Affinity by region

Affinity by region — Caitlyn Jenner, United States
0.89×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Caitlyn Jenner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Caitlyn Jenner audience
#·InterestCategoryAffinity×
01Dylan MulvaneyInternet & Social Media41.92×
02Clean FoodFood & Beverages39.98×
03Dr. Dolittle (film)Movies & TV35.23×
04Porto's BakeryFood & Beverages17.97×
05Popular musicMusic & Radio4.42×
06Walt Disney WorldTravel & Leisure4.19×
07EnergyHome & Garden3.53×
08AdventureTravel & Leisure3.49×
09EntertainmentMovies & TV3.02×
10Arts and musicArts & Culture2.94×
11MusicBusiness & Career2.89×
12SportsSports2.89×
13MoviesMovies & TV2.78×
14Live eventsMusic & Radio2.71×
15ReadingLiterature2.66×
16Outdoor recreationSports2.65×
17Food and drinkFood & Beverages2.64×
18FoodFood & Beverages2.63×
19Consumer electronicsTechnology & Electronics2.51×
20PetsPets & Animals2.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Caitlyn Jenner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Caitlyn Jenner audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.03×
Design AffinityPREMIUM1.72×
Career OrientationPOWER1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Caitlyn Jenner audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.14×
Social Media UsageJOY0.32×
PatriotismCONSERVATISM0.44×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Caitlyn Jenner have in United States?

Caitlyn Jenner has an estimated audience of 2,695,546 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Caitlyn Jenner fans?

63.5% of Caitlyn Jenner fans are female, 36.5% are male, with an average age of 32.8 years.

03

Which brands do Caitlyn Jenner fans like most?

Caitlyn Jenner fans show strongest brand affinity for Dylan Mulvaney (41.92×), Music (2.89×), and Popular music (4.42×) over the country average.

04

Where do Caitlyn Jenner fans live in United States?

Caitlyn Jenner fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Caitlyn Jenner fans also like?

Beyond Caitlyn Jenner itself, the audience over-indexes on Music (2.89×), Popular music (4.42×), Arts and music (2.94×), and Sports (2.89×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Caitlyn Jenner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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