Rascasse Audience Intelligence

Clean Food Audience in United States

A data profile of the people who buy, follow and care about Clean Food in United States — modelled from more than twelve digital signal sources. Clean Food has an estimated audience of 577,699 people in United States.

#10794among Topic in United States#1815in Food & Beverages

The average Clean Food fan in United States is 29.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dresden, Expedia, Caitlyn Jenner, with strongest over-indexing on Dresden (187.44× the country average).

Demographically, the Clean Food audience skews more male with an average age of 29.7, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Clean Food fan in United States is more male, around 29.7 years old, with strong Patriotism tendencies and a notable affinity for Dresden.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Clean Food profile in United States.

Audience size
578K
in United States
Gender
37.5%♀
62.5% male
Age
29.7
average years
Country rank
#33579
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Clean Food fans

37.5% are female, 62.5% are male, average age 29.7.

Fig. 02

Gender split

37.5%
Female
62.5%
Male
Demographic split for Clean Food audience in United States
MetricValue
Female37.5%
Male62.5%
Average age29.7
Estimated audience size577,699
Fig. 03

Age distribution

Ø 29.7
average years
Age distribution of the Clean Food audience in United States
Age bracketShare%
16-1953%
20-2914%
30-3912%
40-4913%
50+8%
Fig. 04

Worldwide distribution

20.9%

of the worldwide Clean Food audience comes from United States.

Worldwide audience distribution share by country for Clean Food
CountryShare
Japan25.5%
United States20.9%
Turkey9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Clean Food audience in United States is strongest.

Fig. 05

Top regions by affinity

Clean Food fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~2K1.26×
02Alaska~1K1.13×
03Vermont~1K1.10×
04North Dakota~1K1.09×
05Arkansas~5K1.06×
06Nebraska~3K1.05×
07Hawaii~3K1.05×
08North Carolina~20K1.03×
09Tennessee~10K1.03×
10Missouri~10K1.03×
11Montana~2K1.02×
12New Hampshire~2K1.01×
13New York~30K1.00×
14Virginia~10K1.00×
15Indiana~10K1.00×
16Alabama~8K1.00×
17Utah~5K1.00×
18Rhode Island~2K1.00×
19South Carolina~9K0.99×
20Kentucky~7K0.99×
21Idaho~3K0.99×
22Delaware~2K0.99×
23Georgia~20K0.98×
24Mississippi~5K0.98×
25Kansas~4K0.98×
26Florida~40K0.97×
27Arizona~10K0.97×
28Iowa~5K0.97×
29Ohio~20K0.96×
30West Virginia~3K0.96×
31Maine~2K0.96×
32Louisiana~7K0.95×
33Connecticut~6K0.95×
34Texas~50K0.94×
35Oklahoma~6K0.94×
36New Mexico~3K0.94×
37Colorado~8K0.93×
38Washington, District of Columbia~2K0.93×
39California~60K0.92×
40Pennsylvania~20K0.92×
41Michigan~10K0.91×
42Wisconsin~8K0.91×
43Minnesota~8K0.91×
44Nevada~5K0.91×
45Washington~10K0.90×
46Oregon~6K0.90×
47Maryland~9K0.89×
48Illinois~20K0.88×
49New Jersey~10K0.86×
50Massachusetts~9K0.83×
Fig. 06

Affinity by region

Affinity by region — Clean Food, United States
0.83×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Clean Food audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Clean Food audience
#·InterestCategoryAffinity×
01Sneaky Pete'sTravel & Leisure300.52×
02DresdenTravel & Leisure187.44×
03SbarroFood & Beverages48.89×
04Monsta XMusic & Radio46.46×
05Caitlyn JennerFashion & Accessoires39.98×
06Chiang MaiTravel & Leisure39.50×
07White Castle (restaurant)Food & Beverages22.13×
08Group buyingShopping20.00×
09International educationBusiness & Career20.00×
10Mercedes AMG Petronas F1Sports20.00×
11MalaysiaTravel & Leisure12.33×
12ExpediaTravel & Leisure11.59×
13TaiwanTravel & Leisure10.81×
14Thai cuisineFood & Beverages10.24×
15ThailandTravel & Leisure9.50×
16Olive GardenFood & Beverages7.96×
17Rick and MortyMovies & TV7.89×
18Classic rockMusic & Radio7.83×
197-ElevenShopping7.50×
20ClothingFashion & Accessoires2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clean Food audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Clean Food audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM8.60×
Community OrientationOPEN1.92×
TravellingTHRILL1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Clean Food audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
Need for SecurityCONSERVATISM0.88×
IndulgenceJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Clean Food have in United States?

Clean Food has an estimated audience of 577,699 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Clean Food fans?

37.5% of Clean Food fans are female, 62.5% are male, with an average age of 29.7 years.

03

Which brands do Clean Food fans like most?

Clean Food fans show strongest brand affinity for Dresden (187.44×), Expedia (11.59×), and Caitlyn Jenner (39.98×) over the country average.

04

Where do Clean Food fans live in United States?

Clean Food fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Clean Food fans also like?

Beyond Clean Food itself, the audience over-indexes on Expedia (11.59×), Caitlyn Jenner (39.98×), Sneaky Pete's (300.52×), and White Castle (restaurant) (22.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Clean Food audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Clean Food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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