Clean Food Audience in United States

Clean Food has an estimated audience of 577,699 people in United States. 37.5% are female, 62.5% are male, average age 29.7. Top regions: California, Texas, Florida. Top brand affinities: Indeed.com, Jollibee, Chiang Mai, JD Sports, Dresden.

The average Clean Food fan in United States is 29.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Indeed.com, Jollibee, Chiang Mai, with strongest over-indexing on Indeed.com (10.19× the country average). Demographically, the Clean Food audience skews more male with an average age of 29.7, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Clean Food fans

Demographic split for Clean Food audience in United States
MetricValue
Female37.5%
Male62.5%
Average age29.7
Estimated audience size577,699

Audience persona

The typical Clean Food fan in United States is more male, around 29.7 years old, with strong Patriotism tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Clean Food in United States
RegionReachAffinity
California55,6890.88×
Texas47,7890.96×
Florida39,2111×
New York33,1831.03×
North Carolina18,3571.06×
Ohio17,8771×
Georgia17,2640.97×
Illinois17,2450.9×
Pennsylvania17,1010.88×
Virginia14,5691.04×
Michigan14,2910.95×
Tennessee13,0011.12×
New Jersey12,2550.83×
Indiana10,6761.01×
Washington10,6500.92×
Arizona10,5900.9×
Missouri10,1971.1×
South Carolina8,8551.02×
Colorado8,4270.93×
Alabama8,4101.04×
Massachusetts8,3010.73×
Maryland8,2310.83×
Wisconsin7,5100.86×
Louisiana7,1600.96×
Minnesota7,0690.85×
Kentucky7,0490.97×
Connecticut5,3560.92×
Utah5,3441.03×
Oklahoma5,3300.83×
Oregon5,2510.79×
Arkansas5,1101.07×
Mississippi4,6020.97×
Iowa4,5800.96×
Kansas4,0940.9×
Nevada3,6720.66×
Nebraska3,3201.15×
Idaho3,0691.06×
Hawaii2,7931.12×
South Dakota2,7182.04×
New Mexico2,2870.79×
New Hampshire2,0870.92×
West Virginia1,8990.71×
Alaska1,8951.53×
Montana1,6521.03×
Rhode Island1,6370.89×
Maine1,6360.79×
North Dakota1,5881.34×
Wyoming1,5371.79×
Vermont1,4861.47×
Delaware1,3530.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Clean Food audience
BrandAffinityCategory
Indeed.com10.19×Business & Career
Jollibee23.46×Food & Beverages
Chiang Mai51.1×Travel & Leisure
JD Sports25.09×Shopping
Dresden112.89×Travel & Leisure
Sneaky Pete's269.22×Travel & Leisure
Caitlyn Jenner32.64×Fashion & Accessoires
Expedia7.08×Travel & Leisure
Group buying20×Shopping
Google News7.16×News
White Castle (restaurant)13.75×Food & Beverages
Autism Awareness10.78×Health
Astro (Malaysian satellite television)23.94×Movies & TV
DuckDuckGo9.79×Internet & Social Media
Novak Djokovic14.29×Sports
Smashburger29.2×Food & Beverages
Google Maps4.13×Internet & Social Media
Sbarro37.62×Food & Beverages
Diabetes mellitus awareness6.53×Health
DraftKings14.92×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Clean Food audience
TraitClusterScore
PatriotismCONSERVATISM9.35
LGBTQ+ IdentityOPEN2.57
Luxury OrientationPREMIUM1.42
Quality AwarenessPREMIUM1.38
Urban LifestyleOPEN1.36
TravellingTHRILL1.35

Worldwide distribution

Worldwide audience distribution share by country for Clean Food
CountryShare
Japan25.5%
United States20.9%
Turkey9.1%

See Clean Food audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Clean Food have in United States?

Clean Food has an estimated audience of 577,699 people in United States, concentrated in California and Texas.

What is the gender split and age of Clean Food fans?

37.5% of Clean Food fans are female, 62.5% are male, with an average age of 29.7 years.

Which brands do Clean Food fans like most?

Clean Food fans show strongest brand affinity for Indeed.com (10.19×), Jollibee (23.46×), and Chiang Mai (51.1×) over the country average.

Where do Clean Food fans live in United States?

Clean Food fans in United States are most concentrated in California (reach 55,689), Texas (reach 47,789), and Florida (reach 39,211). These three regions account for the largest share of the active audience.

What other brands do Clean Food fans also like?

Beyond Clean Food itself, the audience over-indexes on Jollibee (23.46×), Chiang Mai (51.1×), JD Sports (25.09×), and Dresden (112.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Clean Food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.