Clean Food Audience in United States

Clean Food has an estimated audience of 577,699 people in United States. 37.5% are female, 62.5% are male, average age 29.7. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, UK garage, Historic site, Mathcore, Combat sport.
The average Clean Food fan in United States is 29.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, UK garage, Historic site, with strongest over-indexing on Urban Outfitters (9.35× the country average). Demographically, the Clean Food audience skews more male with an average age of 29.7, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Clean Food fans
| Metric | Value |
|---|---|
| Female | 37.5% |
| Male | 62.5% |
| Average age | 29.7 |
| Estimated audience size | 577,699 |
Audience persona
The typical Clean Food fan in United States is more male, around 29.7 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 55,689 | 0.88× |
| Texas | 47,789 | 0.96× |
| Florida | 39,211 | 1× |
| New York | 33,183 | 1.03× |
| North Carolina | 18,357 | 1.06× |
| Ohio | 17,877 | 1× |
| Georgia | 17,264 | 0.97× |
| Illinois | 17,245 | 0.9× |
| Pennsylvania | 17,101 | 0.88× |
| Virginia | 14,569 | 1.04× |
| Michigan | 14,291 | 0.95× |
| Tennessee | 13,001 | 1.12× |
| New Jersey | 12,255 | 0.83× |
| Indiana | 10,676 | 1.01× |
| Washington | 10,650 | 0.92× |
| Arizona | 10,590 | 0.9× |
| Missouri | 10,197 | 1.1× |
| South Carolina | 8,855 | 1.02× |
| Colorado | 8,427 | 0.93× |
| Alabama | 8,410 | 1.04× |
| Massachusetts | 8,301 | 0.73× |
| Maryland | 8,231 | 0.83× |
| Wisconsin | 7,510 | 0.86× |
| Louisiana | 7,160 | 0.96× |
| Minnesota | 7,069 | 0.85× |
| Kentucky | 7,049 | 0.97× |
| Connecticut | 5,356 | 0.92× |
| Utah | 5,344 | 1.03× |
| Oklahoma | 5,330 | 0.83× |
| Oregon | 5,251 | 0.79× |
| Arkansas | 5,110 | 1.07× |
| Mississippi | 4,602 | 0.97× |
| Iowa | 4,580 | 0.96× |
| Kansas | 4,094 | 0.9× |
| Nevada | 3,672 | 0.66× |
| Nebraska | 3,320 | 1.15× |
| Idaho | 3,069 | 1.06× |
| Hawaii | 2,793 | 1.12× |
| South Dakota | 2,718 | 2.04× |
| New Mexico | 2,287 | 0.79× |
| New Hampshire | 2,087 | 0.92× |
| West Virginia | 1,899 | 0.71× |
| Alaska | 1,895 | 1.53× |
| Montana | 1,652 | 1.03× |
| Rhode Island | 1,637 | 0.89× |
| Maine | 1,636 | 0.79× |
| North Dakota | 1,588 | 1.34× |
| Wyoming | 1,537 | 1.79× |
| Vermont | 1,486 | 1.47× |
| Delaware | 1,353 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 9.35× | Shopping |
| UK garage | 12.47× | Music & Radio |
| Historic site | 9.26× | Arts & Culture |
| Mathcore | 16.26× | Music & Radio |
| Combat sport | 2.84× | Sports |
| GILT | 20× | Shopping |
| Natural rubber | 3.45× | Cars & Mobility |
| Jamu | 112.89× | Health |
| Nuts (film) | 7.64× | Movies & TV |
| Electrolyte | 5.85× | Health |
| Vocal harmony | 5.59× | Music & Radio |
| Product design | 2.39× | Business & Career |
| Voter registration | 5.71× | Politics & Society |
| Takers | 11.06× | Movies & TV |
| Home equity | 2.22× | Home & Garden |
| Nebraska Cornhuskers football | 3.79× | Sports |
| Isometric exercise | 9.06× | Sports |
| Bank account | 2.24× | Business & Career |
| Fairy godmother | 6.33× | Literature |
| Endless Space | 19.89× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 9.35 |
| LGBTQ+ Identity | OPEN | 2.57 |
| Luxury Orientation | PREMIUM | 1.42 |
| Quality Awareness | PREMIUM | 1.38 |
| Urban Lifestyle | OPEN | 1.36 |
| Travelling | THRILL | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 25.5% |
| United States | 20.9% |
| Turkey | 9.1% |
See Clean Food audiences in other countries
More Food & Beverages audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Clean Food have in United States?
Clean Food has an estimated audience of 577,699 people in United States, concentrated in California and Texas.
What is the gender split and age of Clean Food fans?
37.5% of Clean Food fans are female, 62.5% are male, with an average age of 29.7 years.
Which brands do Clean Food fans like most?
Clean Food fans show strongest brand affinity for Urban Outfitters (9.35×), UK garage (12.47×), and Historic site (9.26×) over the country average.
Where do Clean Food fans live in United States?
Clean Food fans in United States are most concentrated in California (reach 55,689), Texas (reach 47,789), and Florida (reach 39,211). These three regions account for the largest share of the active audience.
What other brands do Clean Food fans also like?
Beyond Clean Food itself, the audience over-indexes on UK garage (12.47×), Historic site (9.26×), Mathcore (16.26×), and Combat sport (2.84×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Clean Food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.