7-Eleven Audience in United States

7-Eleven logo

7-Eleven has an estimated audience of 33,989,181 people in United States. 47.8% are female, 52.2% are male, average age 35.5. Top regions: California, Florida, Texas. Top brand affinities: Dallas (1978 TV series), QuikTrip, Dailymotion, Exxon, Wawa Inc..

The average 7-Eleven fan in United States is 35.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Dallas (1978 TV series), QuikTrip, Dailymotion, with strongest over-indexing on Dallas (1978 TV series) (41.82× the country average). Demographically, the 7-Eleven audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of 7-Eleven fans

Demographic split for 7-Eleven audience in United States
MetricValue
Female47.8%
Male52.2%
Average age35.5
Estimated audience size33,989,181

Audience persona

The typical 7-Eleven fan in United States is balanced, around 35.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dallas (1978 TV series).

Top regions in United States

Top regions ranked by reach for 7-Eleven in United States
RegionReachAffinity
California10,489,2332.81×
Florida6,060,9912.63×
Texas4,781,9351.64×
New York3,716,3591.96×
Virginia2,622,1373.17×
New Jersey1,861,7792.15×
Maryland1,660,6452.84×
Illinois1,649,0971.46×
Colorado1,507,5112.81×
Washington1,216,3881.78×
Pennsylvania1,070,6820.94×
Massachusetts1,026,9411.53×
Michigan840,5540.95×
Nevada839,3152.55×
Oregon821,0352.11×
North Carolina745,2970.73×
Utah655,0992.15×
Oklahoma606,4221.61×
Hawaii525,5673.6×
South Carolina400,0460.78×
Arizona336,3920.48×
Tennessee294,3080.43×
Washington, District of Columbia292,9572.87×
Missouri236,1610.43×
Connecticut212,6270.62×
Ohio211,1420.2×
Indiana149,1710.24×
Georgia109,6300.1×
Wisconsin106,2930.21×
Kansas104,1630.39×
Rhode Island99,6310.92×
West Virginia96,7300.61×
New Hampshire93,5770.7×
Delaware64,6000.69×
Maine59,6540.49×
Minnesota35,1000.07×
Alabama33,9250.07×
Louisiana33,4370.08×
Kentucky30,7500.07×
Idaho28,0060.16×
New Mexico21,9080.13×
Arkansas20,1830.07×
Iowa19,2450.07×
Vermont17,5500.29×
Mississippi14,5980.05×
Nebraska10,6890.06×
Montana5,6720.06×
Alaska4,0380.06×
Wyoming3,5960.07×
South Dakota3,5430.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 7-Eleven audience
BrandAffinityCategory
Dallas (1978 TV series)41.82×Movies & TV
QuikTrip20.32×Shopping
Dailymotion29.91×Movies & TV
Exxon16.91×Cars & Mobility
Wawa Inc.8.02×Shopping
Dollar Tree5.73×Shopping
Channel 3 (Thailand)67.62×Movies & TV
RaceTrac14.86×Cars & Mobility
South by Southwest17.52×Business & Career
Dollar General4.77×Shopping
Group buying17.81×Shopping
Fiesta Mart36.89×Shopping
Livemusic5.37×Music & Radio
Jejudo13.21×Travel & Leisure
Thai language18.03×Politics & Society
BP7.69×Cars & Mobility
Convenience store7.47×Food & Beverages
Taco Bell3.68×Food & Beverages
Korean Series29.05×Movies & TV
Social shopping10.42×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 7-Eleven audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.67
Family OrientationCONSERVATISM1.34
Convenience OrientationPREMIUM1.24
Social Media UsageJOY1.15
Price SensitivityPREMIUM1.14
IndulgenceJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for 7-Eleven
CountryShare
United States34.2%
Japan15.7%
China10.0%

See 7-Eleven audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does 7-Eleven have in United States?

7-Eleven has an estimated audience of 33,989,181 people in United States, concentrated in California and Florida.

What is the gender split and age of 7-Eleven fans?

47.8% of 7-Eleven fans are female, 52.2% are male, with an average age of 35.5 years.

Which brands do 7-Eleven fans like most?

7-Eleven fans show strongest brand affinity for Dallas (1978 TV series) (41.82×), QuikTrip (20.32×), and Dailymotion (29.91×) over the country average.

Where do 7-Eleven fans live in United States?

7-Eleven fans in United States are most concentrated in California (reach 10,489,233), Florida (reach 6,060,991), and Texas (reach 4,781,935). These three regions account for the largest share of the active audience.

What other brands do 7-Eleven fans also like?

Beyond 7-Eleven itself, the audience over-indexes on QuikTrip (20.32×), Dailymotion (29.91×), Exxon (16.91×), and Wawa Inc. (8.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 7-Eleven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.