Rascasse Audience Intelligence

7-Eleven Target Market in United States

A data profile of the people who buy, follow and care about 7-Eleven in United States — modelled from more than twelve digital signal sources. 7-Eleven has an estimated audience of 36,155,884 people in United States.

#73among Brand in United States#37in Shopping

The average 7-Eleven fan in United States is 35.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Dallas (1978 TV series), QuikTrip, Dailymotion, with strongest over-indexing on Dallas (1978 TV series) (41.82× the country average).

Demographically, the 7-Eleven audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 7-Eleven fan in United States is balanced, around 35.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Dallas (1978 TV series).

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 7-Eleven profile in United States.

Audience size
36.2M
in United States
Gender
47.8%♀
52.2% male
Age
35.5
average years
Country rank
#679
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of 7-Eleven

47.8% are female, 52.2% are male, average age 35.5.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for 7-Eleven audience in United States
MetricValue
Female47.8%
Male52.2%
Average age35.5
Estimated audience size36,155,884
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the 7-Eleven audience in United States
Age bracketShare%
16-1931%
20-2922%
30-3917%
40-4915%
50+16%
Fig. 04

Worldwide distribution

35.5%

of the worldwide 7-Eleven audience comes from United States.

Worldwide audience distribution share by country for 7-Eleven
CountryShare
United States35.5%
Japan15.3%
China9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 7-Eleven audience in United States is strongest.

Fig. 05

Top regions by affinity

7-Eleven customers by region in United States
#RegionReachAffinity×
01Hawaii~500K3.62×
02Virginia~2.5M3.13×
03Colorado~1.5M2.84×
04Maryland~1.5M2.82×
05Washington, District of Columbia~300K2.80×
06Florida~6M2.65×
07Nevada~900K2.63×
08California~10M2.61×
09Utah~700K2.15×
10New Jersey~2M2.07×
11Oregon~800K2.04×
12New York~3.5M1.89×
13Washington~1M1.77×
14Texas~5M1.64×
15Oklahoma~600K1.49×
16Massachusetts~1M1.48×
17Illinois~1.5M1.40×
18Rhode Island~100K0.98×
19Michigan~800K0.93×
20Pennsylvania~1M0.90×
21South Carolina~400K0.85×
22North Carolina~800K0.78×
23New Hampshire~100K0.77×
24Delaware~70K0.72×
25West Virginia~100K0.69×
26Connecticut~200K0.62×
27Arizona~400K0.52×
28Maine~60K0.50×
29Kansas~100K0.46×
30Tennessee~300K0.45×
31Missouri~200K0.44×
32Vermont~20K0.34×
33Indiana~100K0.24×
34Wisconsin~100K0.21×
35Ohio~200K0.20×
36Idaho~30K0.20×
37Alaska~10K0.20×
38South Dakota~10K0.19×
39North Dakota~10K0.19×
40New Mexico~30K0.18×
41Montana~10K0.16×
42Georgia~100K0.11×
43Arkansas~30K0.11×
44Mississippi~30K0.11×
45Nebraska~20K0.11×
46Louisiana~40K0.10×
47Kentucky~40K0.10×
48Iowa~30K0.10×
49Alabama~40K0.09×
50Minnesota~40K0.09×
Fig. 06

Affinity by region

Affinity by region — 7-Eleven, United States
0.09×1.00×3.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 7-Eleven audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 7-Eleven audience
#·InterestCategoryAffinity×
01Channel 3 (Thailand)Movies & TV67.62×
02Dallas (1978 TV series)Movies & TV41.82×
03FamilyMartShopping37.26×
04Fiesta MartShopping36.89×
05DailymotionMovies & TV29.91×
06Korean SeriesMovies & TV29.05×
07QuikTripShopping20.32×
08Thai languagePolitics & Society18.03×
09Group buyingShopping17.81×
10South by SouthwestBusiness & Career17.52×
11ExxonCars & Mobility16.91×
12JejudoTravel & Leisure13.21×
13Wawa Inc.Shopping8.02×
14BPCars & Mobility7.69×
15Convenience storeFood & Beverages7.47×
16Dollar TreeShopping5.73×
17LivemusicMusic & Radio5.37×
18Popeyes Louisiana KitchenFood & Beverages4.84×
19Dollar GeneralShopping4.77×
20Taco BellFood & Beverages3.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 7-Eleven audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 7-Eleven audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.09×
Healthy LifestyleBALANCE1.58×
Family OrientationCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 7-Eleven audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.75×
PatriotismCONSERVATISM0.75×
SpiritualityBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is 7-Eleven's target market in United States?

7-Eleven's target market in United States covers an estimated 36,155,884 people, concentrated in California and Florida.

02

What is the gender split and age of 7-Eleven customers?

47.8% of the 7-Eleven audience are female, 52.2% are male, with an average age of 35.5 years.

03

Which brands do 7-Eleven fans like most?

7-Eleven fans show strongest brand affinity for Dallas (1978 TV series) (41.82×), QuikTrip (20.32×), and Dailymotion (29.91×) over the country average.

04

Where do 7-Eleven fans live in United States?

7-Eleven fans in United States are most concentrated in California (reach ~10M), Florida (reach ~6M), and Texas (reach ~5M). These three regions account for the largest share of the active audience.

05

What other brands do 7-Eleven fans also like?

Beyond 7-Eleven itself, the audience over-indexes on QuikTrip (20.32×), Dailymotion (29.91×), Exxon (16.91×), and Wawa Inc. (8.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See 7-Eleven audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 7-Eleven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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