Convenience store Audience in United States

Convenience store logo

Convenience store has an estimated audience of 14,553,292 people in United States. 54.1% are female, 45.9% are male, average age 41.2. Top regions: New York, California, Texas. Top brand affinities: QuikTrip, Speedway LLC, Sheetz, Circle K, Casey's General Stores.

The average Convenience store fan in United States is 41.2 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include QuikTrip, Speedway LLC, Sheetz, with strongest over-indexing on QuikTrip (7.24× the country average). Demographically, the Convenience store audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Touchpoint

Demographics of Convenience store fans

Demographic split for Convenience store audience in United States
MetricValue
Female54.1%
Male45.9%
Average age41.2
Estimated audience size14,553,292

Audience persona

The typical Convenience store fan in United States is balanced, around 41.2 years old, with strong Convenience Orientation tendencies and a notable affinity for QuikTrip.

Top regions in United States

Top regions ranked by reach for Convenience store in United States
RegionReachAffinity
New York1,819,1702.24×
California1,684,7191.05×
Texas1,127,2040.9×
Florida910,2860.92×
Pennsylvania614,2191.25×
Ohio486,2841.08×
Massachusetts484,8271.69×
New Jersey479,8161.3×
Washington468,9471.61×
Virginia465,1881.31×
Illinois432,3120.89×
Georgia392,2210.87×
North Carolina384,7260.88×
Oregon370,9182.22×
Colorado254,3731.11×
Tennessee238,2470.82×
Maryland234,4470.94×
Arizona225,8840.76×
Michigan217,2440.57×
Nevada187,6081.33×
Louisiana186,1510.99×
South Carolina177,4800.81×
Missouri175,2740.75×
Wisconsin173,8720.79×
Indiana163,7170.62×
Oklahoma163,5431.01×
Minnesota161,4770.77×
Hawaii137,0862.19×
Alabama129,5680.64×
Connecticut123,6870.85×
Kentucky116,1170.64×
Utah115,1590.88×
Washington, District of Columbia100,1342.29×
Kansas88,3090.77×
Iowa80,5580.67×
Mississippi76,2010.64×
Arkansas75,4040.63×
New Hampshire64,4071.12×
New Mexico56,9900.78×
Maine55,2211.06×
Rhode Island49,3081.06×
Idaho44,8630.61×
Nebraska42,9670.59×
West Virginia42,2910.62×
Delaware33,5500.84×
Vermont30,5361.2×
Montana28,9880.72×
Alaska25,2660.81×
South Dakota19,8410.59×
Wyoming16,5510.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Convenience store audience
BrandAffinityCategory
QuikTrip7.24×Shopping
Speedway LLC9.05×Food & Beverages
Sheetz6.92×Cars & Mobility
Circle K4.89×Shopping
Casey's General Stores6.36×Food & Beverages
Dollar General2.47×Shopping
Dollar Tree2.17×Shopping
Child1.5×Kids & Family
Cumberland Farms10.08×Shopping
Friends1.64×Movies & TV
Midwestern United States2.27×Travel & Leisure
Pizza Hut2×Food & Beverages
Instant messaging1.91×Internet & Social Media
Aldi1.87×Shopping
Wawa Inc.2.6×Shopping
Kwik Trip5.13×Shopping
Little Caesars2.46×Food & Beverages
Exxon4.06×Cars & Mobility
AutoZone1.75×Cars & Mobility
AccuWeather2.76×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Convenience store audience
TraitClusterScore
Convenience OrientationPREMIUM4.63
Family OrientationCONSERVATISM1.44
ExtroversionTHRILL1.31
LGBTQ+ IdentityOPEN1.26
Urban LifestyleOPEN1.24
IndulgenceJOY1.24

Worldwide distribution

Worldwide audience distribution share by country for Convenience store
CountryShare
United States16.6%
Japan11.2%
France8.9%

See Convenience store audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Convenience store have in United States?

Convenience store has an estimated audience of 14,553,292 people in United States, concentrated in New York and California.

What is the gender split and age of Convenience store fans?

54.1% of Convenience store fans are female, 45.9% are male, with an average age of 41.2 years.

Which brands do Convenience store fans like most?

Convenience store fans show strongest brand affinity for QuikTrip (7.24×), Speedway LLC (9.05×), and Sheetz (6.92×) over the country average.

Where do Convenience store fans live in United States?

Convenience store fans in United States are most concentrated in New York (reach 1,819,170), California (reach 1,684,719), and Texas (reach 1,127,204). These three regions account for the largest share of the active audience.

What other brands do Convenience store fans also like?

Beyond Convenience store itself, the audience over-indexes on Speedway LLC (9.05×), Sheetz (6.92×), Circle K (4.89×), and Casey's General Stores (6.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Convenience store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.