Rascasse Audience Intelligence

Convenience store Audience in United States

A data profile of the people who buy, follow and care about Convenience store in United States — modelled from more than twelve digital signal sources. Convenience store has an estimated audience of 14,553,292 people in United States.

#66among Touchpoint in United States#194in Food & Beverages

The average Convenience store fan in United States is 41.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include QuikTrip, Speedway LLC, Sheetz, with strongest over-indexing on QuikTrip (7.24× the country average).

Demographically, the Convenience store audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Convenience store fan in United States is balanced, around 41.2 years old, with strong Community Orientation tendencies and a notable affinity for QuikTrip.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Convenience store profile in United States.

Audience size
14.6M
in United States
Gender
54.1%♀
45.9% male
Age
41.2
average years
Country rank
#2403
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Convenience store fans

54.1% are female, 45.9% are male, average age 41.2.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Convenience store audience in United States
MetricValue
Female54.1%
Male45.9%
Average age41.2
Estimated audience size14,553,292
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Convenience store audience in United States
Age bracketShare%
16-1915%
20-2919%
30-3920%
40-4921%
50+25%
Fig. 04

Worldwide distribution

16.6%

of the worldwide Convenience store audience comes from United States.

Worldwide audience distribution share by country for Convenience store
CountryShare
United States16.6%
Japan11.2%
France8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Convenience store audience in United States is strongest.

Fig. 05

Top regions by affinity

Convenience store fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~90K2.14×
02Hawaii~100K2.10×
03New York~1.5M1.85×
04Oregon~300K1.85×
05Massachusetts~400K1.55×
06New Jersey~500K1.42×
07Ohio~600K1.36×
08Washington~400K1.33×
09Vermont~30K1.24×
10Maine~60K1.21×
11Colorado~300K1.20×
12Kansas~100K1.19×
13Wyoming~30K1.18×
14New Hampshire~70K1.17×
15Pennsylvania~600K1.16×
16Nevada~200K1.13×
17Rhode Island~50K1.10×
18Virginia~400K1.08×
19Georgia~500K1.05×
20Alaska~30K1.03×
21California~1.5M0.99×
22Florida~1M0.98×
23Oklahoma~200K0.98×
24Louisiana~200K0.96×
25Illinois~400K0.90×
26Maryland~200K0.90×
27Texas~1M0.89×
28Delaware~40K0.88×
29New Mexico~60K0.85×
30North Carolina~400K0.82×
31Tennessee~200K0.82×
32Wisconsin~200K0.82×
33Connecticut~100K0.82×
34South Carolina~200K0.79×
35Missouri~200K0.77×
36Minnesota~200K0.77×
37Utah~100K0.75×
38Montana~30K0.75×
39Arizona~200K0.73×
40Arkansas~90K0.73×
41Iowa~90K0.73×
42Alabama~100K0.70×
43South Dakota~20K0.70×
44Mississippi~80K0.69×
45West Virginia~50K0.69×
46Kentucky~100K0.67×
47Indiana~200K0.62×
48Idaho~40K0.61×
49Nebraska~40K0.59×
50Michigan~200K0.58×
Fig. 06

Affinity by region

Affinity by region — Convenience store, United States
0.58×1.00×2.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Convenience store audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Convenience store audience
#·InterestCategoryAffinity×
01Cumberland FarmsShopping10.08×
02Speedway LLCFood & Beverages9.05×
03QuikTripShopping7.24×
04SheetzCars & Mobility6.92×
05Casey's General StoresFood & Beverages6.36×
06Kwik TripShopping5.13×
07Circle KShopping4.89×
08ExxonCars & Mobility4.06×
09Wawa Inc.Shopping2.60×
10Dollar GeneralShopping2.47×
11Little CaesarsFood & Beverages2.46×
12Midwestern United StatesTravel & Leisure2.27×
13Dollar TreeShopping2.17×
14Melania TrumpPolitics & Society2.01×
15Pizza HutFood & Beverages2.00×
16Instant messagingInternet & Social Media1.91×
17Sam's ClubShopping1.87×
18AldiShopping1.87×
19Lindsey GrahamPolitics & Society1.80×
20ChildKids & Family1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Convenience store audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Convenience store audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.67×
Convenience OrientationPREMIUM1.64×
Quality AwarenessPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Convenience store audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.78×
Design AffinityPREMIUM0.80×
Early Adopter MentalityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Convenience store have in United States?

Convenience store has an estimated audience of 14,553,292 people in United States, concentrated in California and New York.

02

What is the gender split and age of Convenience store fans?

54.1% of Convenience store fans are female, 45.9% are male, with an average age of 41.2 years.

03

Which brands do Convenience store fans like most?

Convenience store fans show strongest brand affinity for QuikTrip (7.24×), Speedway LLC (9.05×), and Sheetz (6.92×) over the country average.

04

Where do Convenience store fans live in United States?

Convenience store fans in United States are most concentrated in California (reach ~1.5M), New York (reach ~1.5M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Convenience store fans also like?

Beyond Convenience store itself, the audience over-indexes on Speedway LLC (9.05×), Sheetz (6.92×), Circle K (4.89×), and Casey's General Stores (6.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Convenience store audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Convenience store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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