A data profile of the people who buy, follow and care about Convenience store in France — modelled from more than twelve digital signal sources. Convenience store has an estimated audience of 7,811,076 people in France.
The average Convenience store fan in France is 39.8 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Provence-Alpes-Côte d'Azur, Hauts-de-France.
Top brand affinities include France Info, Divertissement, Charlotte Casiraghi, with strongest over-indexing on France Info (2.38× the country average).
Demographically, the Convenience store audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Need for Security, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Convenience store fan in France is balanced, around 39.8 years old, with strong Need for Security tendencies and a notable affinity for France Info.
The key figures that characterise the Convenience store profile in France.
53.9% are female, 46.1% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 39.8 |
| Estimated audience size | 7,811,076 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 23% |
of the worldwide Convenience store audience comes from France.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 11.2% |
| France | 8.9% |
Where the Convenience store audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~4M | 2.98× | |
| 02 | Provence-Alpes-Côte d'Azur | ~1.5M | 2.31× | |
| 03 | Hauts-de-France | ~1M | 1.71× | |
| 04 | Corsica | ~30K | 0.89× | |
| 05 | Auvergne-Rhône-Alpes | ~800K | 0.86× | |
| 06 | Grand Est | ~500K | 0.85× | |
| 07 | Normandy | ~300K | 0.76× | |
| 08 | Occitanie | ~500K | 0.69× | |
| 09 | Bourgogne-Franche-Comté | ~200K | 0.67× | |
| 10 | Nouvelle-Aquitaine | ~500K | 0.66× | |
| 11 | Centre-Val de Loire | ~200K | 0.65× | |
| 12 | Brittany | ~200K | 0.61× | |
| 13 | Pays de la Loire | ~200K | 0.57× |
The strongest cross-interests of the Convenience store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kaamelott | Movies & TV | 2.60× | ||
| 02 | Divertissement | Politics & Society | 2.53× | ||
| 03 | France Info | Movies & TV | 2.38× | ||
| 04 | Jean Dujardin | Movies & TV | 2.11× | ||
| 05 | Catherine Deneuve | Fashion & Accessoires | 2.08× | ||
| 06 | Betclic | Games | 2.06× | ||
| 07 | Lionel Jospin | Politics & Society | 1.91× | ||
| 08 | France Football | Sports | 1.88× | ||
| 09 | Charlotte Casiraghi | Politics & Society | 1.85× | ||
| 10 | Stade Toulousain | Sports | 1.80× | ||
| 11 | Electric motor | Cars & Mobility | 1.80× | ||
| 12 | True Detective | Movies & TV | 1.79× | ||
| 13 | Instant Gaming | Games | 1.76× | ||
| 14 | Grocery store | Food & Beverages | 1.75× | ||
| 15 | Winamax | Games | 1.70× | ||
| 16 | France Inter | Music & Radio | 1.57× | ||
| 17 | Charlotte Cardin | Music & Radio | 1.56× | ||
| 18 | Moulin Rouge! | Movies & TV | 1.55× | ||
| 19 | vertbaudet | Fashion & Accessoires | 1.53× | ||
| 20 | Crédit Industriel et Commercial | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.07× | |
| Community Orientation | OPEN | 1.04× | |
| Quality Awareness | PREMIUM | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.68× | |
| Mindfulness | BALANCE | 0.69× | |
| Luxury Orientation | PREMIUM | 0.70× |
Convenience store has an estimated audience of 7,811,076 people in France, concentrated in Île-de-France and Provence-Alpes-Côte d'Azur.
53.9% of Convenience store fans are female, 46.1% are male, with an average age of 39.8 years.
Convenience store fans show strongest brand affinity for France Info (2.38×), Divertissement (2.53×), and Charlotte Casiraghi (1.85×) over the country average.
Convenience store fans in France are most concentrated in Île-de-France (reach ~4M), Provence-Alpes-Côte d'Azur (reach ~1.5M), and Hauts-de-France (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Convenience store itself, the audience over-indexes on Divertissement (2.53×), Charlotte Casiraghi (1.85×), Charlotte Cardin (1.56×), and Betclic (2.06×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Convenience store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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