Convenience store Audience in France
Convenience store has an estimated audience of 7,811,076 people in France. 53.9% are female, 46.1% are male, average age 39.8. Top regions: Île-de-France, Provence-Alpes-Côte d'Azur, Hauts-de-France. Top brand affinities: France Info, Divertissement, Charlotte Casiraghi, Charlotte Cardin, Grocery store.
The average Convenience store fan in France is 39.8 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Provence-Alpes-Côte d'Azur, Hauts-de-France. Top brand affinities include France Info, Divertissement, Charlotte Casiraghi, with strongest over-indexing on France Info (2.38× the country average). Demographically, the Convenience store audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Need for Security, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Touchpoint
Demographics of Convenience store fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 39.8 |
| Estimated audience size | 7,811,076 |
Audience persona
The typical Convenience store fan in France is balanced, around 39.8 years old, with strong Need for Security tendencies and a notable affinity for France Info.
Convenience store fans by region: top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~4M | 2.98× |
| Provence-Alpes-Côte d'Azur | ~1.5M | 2.31× |
| Hauts-de-France | ~1M | 1.71× |
| Auvergne-Rhône-Alpes | ~800K | 0.86× |
| Grand Est | ~500K | 0.85× |
| Occitanie | ~500K | 0.69× |
| Nouvelle-Aquitaine | ~500K | 0.66× |
| Normandy | ~300K | 0.76× |
| Pays de la Loire | ~200K | 0.57× |
| Brittany | ~200K | 0.61× |
| Bourgogne-Franche-Comté | ~200K | 0.67× |
| Centre-Val de Loire | ~200K | 0.65× |
| Corsica | ~30K | 0.89× |
Top brand affinities of Convenience store fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| France Info | 2.38× | Movies & TV |
| Divertissement | 2.53× | Politics & Society |
| Charlotte Casiraghi | 1.85× | Politics & Society |
| Charlotte Cardin | 1.56× | Music & Radio |
| Grocery store | 1.75× | Food & Beverages |
| Betclic | 2.06× | Games |
| Crédit Industriel et Commercial | 1.52× | Business & Career |
| vertbaudet | 1.53× | Fashion & Accessoires |
| Lionel Jospin | 1.91× | Politics & Society |
| Instant Gaming | 1.76× | Games |
| France Inter | 1.57× | Music & Radio |
| Winamax | 1.7× | Games |
| Moulin Rouge! | 1.55× | Movies & TV |
| Stade Toulousain | 1.8× | Sports |
| True Detective | 1.79× | Movies & TV |
| Kaamelott | 2.6× | Movies & TV |
| Electric motor | 1.8× | Cars & Mobility |
| Jean Dujardin | 2.11× | Movies & TV |
| France Culture | 1.58× | Music & Radio |
| France Football | 1.88× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.07 |
| Community Orientation | OPEN | 1.04 |
| Quality Awareness | PREMIUM | 0.96 |
| Career Orientation | POWER | 0.95 |
| Indulgence | JOY | 0.93 |
| Early Adopter Mentality | POWER | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 11.2% |
| France | 8.9% |
See Convenience store audiences in other countries
- Convenience store — Germany
- Convenience store — United States
- Convenience store — United Kingdom
- Convenience store — Italy
- Convenience store — Spain
- Convenience store — Brazil
- Convenience store — Japan
- Convenience store — South Korea
- Convenience store — India
- Convenience store — Canada
- Convenience store — Mexico
More Food & Beverages audiences in France
- Concerts (14,774,540)
- Boutiques (12,962,426)
- Spas (12,408,527)
- Supermarket (10,957,307)
- Beauty salons (10,876,142)
Frequently asked questions
How many fans does Convenience store have in France?
Convenience store has an estimated audience of 7,811,076 people in France, concentrated in Île-de-France and Provence-Alpes-Côte d'Azur.
What is the gender split and age of Convenience store fans?
53.9% of Convenience store fans are female, 46.1% are male, with an average age of 39.8 years.
Which brands do Convenience store fans like most?
Convenience store fans show strongest brand affinity for France Info (2.38×), Divertissement (2.53×), and Charlotte Casiraghi (1.85×) over the country average.
Where do Convenience store fans live in France?
Convenience store fans in France are most concentrated in Île-de-France (reach ~4M), Provence-Alpes-Côte d'Azur (reach ~1.5M), and Hauts-de-France (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Convenience store fans also like?
Beyond Convenience store itself, the audience over-indexes on Divertissement (2.53×), Charlotte Casiraghi (1.85×), Charlotte Cardin (1.56×), and Grocery store (1.75×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Convenience store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.