Convenience store Audience in Germany
Convenience store has an estimated audience of 694,309 people in Germany. 58.1% are female, 41.9% are male, average age 38.6. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: Chulalongkorn University, King Power, Botanical garden, Judiciary, Shop Apotheke.
The average Convenience store fan in Germany is 38.6 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include Chulalongkorn University, King Power, Botanical garden, with strongest over-indexing on Chulalongkorn University (137.25× the country average). Demographically, the Convenience store audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Touchpoint
Demographics of Convenience store fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 38.6 |
| Estimated audience size | 694,309 |
Audience persona
The typical Convenience store fan in Germany is more female, around 38.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Chulalongkorn University.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 176,001 | 1.58× |
| Nordrhein-Westfalen | 142,528 | 0.94× |
| Hessen | 93,230 | 1.76× |
| Baden-Württemberg | 87,797 | 0.93× |
| Berlin | 67,855 | 2.19× |
| Niedersachsen | 49,466 | 0.73× |
| Rheinland-Pfalz | 31,997 | 0.92× |
| Sachsen | 31,016 | 0.91× |
| Schleswig-Holstein | 18,344 | 0.74× |
| Hamburg | 18,062 | 1.15× |
| Brandenburg | 15,852 | 0.74× |
| Thüringen | 12,451 | 0.7× |
| Sachsen-Anhalt | 12,092 | 0.67× |
| Mecklenburg-Vorpommern | 7,904 | 0.6× |
| Saarland | 5,524 | 0.65× |
| Bremen | 4,767 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chulalongkorn University | 137.25× | Business & Career |
| King Power | 166.67× | Travel & Leisure |
| Botanical garden | 20× | Home & Garden |
| Judiciary | 25.2× | Politics & Society |
| Shop Apotheke | 7.64× | Shopping |
| TF1 | 28.44× | Movies & TV |
| Sobeys | 95.39× | Food & Beverages |
| Charles de Gaulle | 35.49× | Politics & Society |
| WE tv | 72.39× | Movies & TV |
| Wikipedia | 4.75× | Internet & Social Media |
| Index Living Mall | 144.44× | Shopping |
| DocMorris | 7.62× | Health |
| Lamp | 50.41× | Music & Radio |
| Paris Match | 50.41× | News |
| France Télévisions | 37.95× | Movies & TV |
| Baccarat | 20× | Games |
| Ritz Crackers | 98.57× | Food & Beverages |
| Big C | 86.06× | Shopping |
| Emmanuel Macron | 12.77× | Politics & Society |
| CentralWorld | 133.29× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 13.89 |
| Early Adopter Mentality | POWER | 1.36 |
| Urban Lifestyle | OPEN | 1.31 |
| Indulgence | JOY | 1.27 |
| Design Affinity | PREMIUM | 1.27 |
| Travelling | THRILL | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 11.2% |
| France | 8.9% |
See Convenience store audiences in other countries
More Food & Beverages audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Convenience store have in Germany?
Convenience store has an estimated audience of 694,309 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Convenience store fans?
58.1% of Convenience store fans are female, 41.9% are male, with an average age of 38.6 years.
Which brands do Convenience store fans like most?
Convenience store fans show strongest brand affinity for Chulalongkorn University (137.25×), King Power (166.67×), and Botanical garden (20×) over the country average.
Where do Convenience store fans live in Germany?
Convenience store fans in Germany are most concentrated in Bayern (reach 176,001), Nordrhein-Westfalen (reach 142,528), and Hessen (reach 93,230). These three regions account for the largest share of the active audience.
What other brands do Convenience store fans also like?
Beyond Convenience store itself, the audience over-indexes on King Power (166.67×), Botanical garden (20×), Judiciary (25.2×), and Shop Apotheke (7.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Convenience store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.