Emmanuel Macron Audience in Germany
Emmanuel Macron has an estimated audience of 1,357,716 people in Germany. 44.7% are female, 55.3% are male, average age 43.0. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: vertbaudet, Deichmann, Tchibo, Ernsting's family, H&M.
The average Emmanuel Macron fan in Germany is 43.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include vertbaudet, Deichmann, Tchibo, with strongest over-indexing on vertbaudet (14.88× the country average). Demographically, the Emmanuel Macron audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Convenience Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Emmanuel Macron fans
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 43.0 |
| Estimated audience size | 1,357,716 |
Audience persona
The typical Emmanuel Macron fan in Germany is more male, around 43.0 years old, with strong Convenience Orientation tendencies and a notable affinity for vertbaudet.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 299,722 | 1.01× |
| Bayern | 231,986 | 1.06× |
| Niedersachsen | 128,567 | 0.98× |
| Baden-Württemberg | 124,386 | 0.67× |
| Sachsen | 107,168 | 1.61× |
| Hessen | 103,692 | 1× |
| Rheinland-Pfalz | 68,537 | 1.01× |
| Berlin | 64,986 | 1.07× |
| Schleswig-Holstein | 44,465 | 0.91× |
| Brandenburg | 43,252 | 1.03× |
| Thüringen | 34,376 | 0.99× |
| Sachsen-Anhalt | 34,297 | 0.97× |
| Hamburg | 26,866 | 0.88× |
| Mecklenburg-Vorpommern | 23,736 | 0.92× |
| Saarland | 18,307 | 1.1× |
| Bremen | 9,232 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| vertbaudet | 14.88× | Fashion & Accessoires |
| Deichmann | 3.71× | Shopping |
| Tchibo | 4.08× | Shopping |
| Ernsting's family | 4.25× | Shopping |
| H&M | 2.55× | Shopping |
| Center Parcs | 4.67× | Travel & Leisure |
| Offspring | 5.55× | Home & Garden |
| France | 3.49× | Travel & Leisure |
| Infant bed | 5.57× | Home & Garden |
| Tagesschau | 1.93× | Movies & TV |
| Picture book | 4.14× | Literature |
| Maternity clothing | 9.9× | Fashion & Accessoires |
| Pregnancy | 3.99× | Kids & Family |
| ImmoScout24 | 2.23× | Home & Garden |
| Discount stores | 1.76× | Shopping |
| Baby food | 3.09× | Kids & Family |
| IKEA | 1.89× | Home & Garden |
| Spiegel Online | 1.86× | News |
| Bild | 1.64× | News |
| Smyths Toys | 2.74× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.81 |
| Spirituality | BALANCE | 1.92 |
| Early Adopter Mentality | POWER | 1.56 |
| Pet Ownership | JOY | 1.39 |
| Individualism | JOY | 1.37 |
| Career Orientation | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 30.5% |
| United States | 10.5% |
| Germany | 6.3% |
See Emmanuel Macron audiences in other countries
More Politician audiences in Germany
- Friedrich Merz (5,955,023)
- Alice Weidel (4,603,801)
- Annalena Baerbock (3,193,946)
- Lars Klingbeil (3,027,025)
- Bärbel Bas (2,671,294)
Frequently asked questions
How many fans does Emmanuel Macron have in Germany?
Emmanuel Macron has an estimated audience of 1,357,716 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Emmanuel Macron fans?
44.7% of Emmanuel Macron fans are female, 55.3% are male, with an average age of 43.0 years.
Which brands do Emmanuel Macron fans like most?
Emmanuel Macron fans show strongest brand affinity for vertbaudet (14.88×), Deichmann (3.71×), and Tchibo (4.08×) over the country average.
Where do Emmanuel Macron fans live in Germany?
Emmanuel Macron fans in Germany are most concentrated in Nordrhein-Westfalen (reach 299,722), Bayern (reach 231,986), and Niedersachsen (reach 128,567). These three regions account for the largest share of the active audience.
What other brands do Emmanuel Macron fans also like?
Beyond Emmanuel Macron itself, the audience over-indexes on Deichmann (3.71×), Tchibo (4.08×), Ernsting's family (4.25×), and H&M (2.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Emmanuel Macron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.