Rascasse Audience Intelligence

Emmanuel Macron Audience in Germany

A data profile of the people who buy, follow and care about Emmanuel Macron in Germany — modelled from more than twelve digital signal sources. Emmanuel Macron has an estimated audience of 1,256,392 people in Germany.

#28among Politician in Germany#634among Person in Germany#215in Politics & Society

The average Emmanuel Macron fan in Germany is 43.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include vertbaudet, Deichmann, Tchibo, with strongest over-indexing on vertbaudet (14.88× the country average).

Demographically, the Emmanuel Macron audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Spirituality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Emmanuel Macron fan in Germany is more male, around 43.0 years old, with strong Spirituality tendencies and a notable affinity for vertbaudet.

Category: Politics & Society · Type: Person · Subtype: Politician

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Emmanuel Macron profile in Germany.

Audience size
1.3M
in Germany
Gender
44.7%♀
55.3% male
Age
43.0
average years
Country rank
#5273
Person in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Emmanuel Macron fans

44.7% are female, 55.3% are male, average age 43.0.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Emmanuel Macron audience in Germany
MetricValue
Female44.7%
Male55.3%
Average age43.0
Estimated audience size1,256,392
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Emmanuel Macron audience in Germany
Age bracketShare%
16-1911%
20-2916%
30-3921%
40-4926%
50+26%
Fig. 04

Worldwide distribution

6.5%

of the worldwide Emmanuel Macron audience comes from Germany.

Worldwide audience distribution share by country for Emmanuel Macron
CountryShare
France32.8%
United States7.4%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Emmanuel Macron audience in Germany is strongest.

Fig. 05

Top regions by affinity

Emmanuel Macron fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~100K1.96×
02Saarland~20K1.24×
03Rheinland-Pfalz~70K1.10×
04Bayern~200K1.00×
05Berlin~60K0.99×
06Hessen~100K0.97×
07Brandenburg~40K0.97×
08Nordrhein-Westfalen~300K0.95×
09Thüringen~30K0.95×
10Sachsen-Anhalt~30K0.94×
11Niedersachsen~100K0.92×
12Mecklenburg-Vorpommern~20K0.90×
13Schleswig-Holstein~40K0.89×
14Hamburg~30K0.86×
15Bremen~10K0.82×
16Baden-Württemberg~100K0.76×
Fig. 06

Affinity by region

Affinity by region — Emmanuel Macron, Germany
0.76×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Emmanuel Macron audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Emmanuel Macron audience
#·InterestCategoryAffinity×
01vertbaudetFashion & Accessoires14.88×
02Maternity clothingFashion & Accessoires9.90×
03Infant bedHome & Garden5.57×
04OffspringHome & Garden5.55×
05Center ParcsTravel & Leisure4.67×
06Ernsting's familyShopping4.25×
07Picture bookLiterature4.14×
08TchiboShopping4.08×
09PregnancyKids & Family3.99×
10DeichmannShopping3.71×
11FranceTravel & Leisure3.49×
12Baby foodKids & Family3.09×
13Smyths ToysKids & Family2.74×
14H&MShopping2.55×
15ImmoScout24Home & Garden2.23×
16TagesschauMovies & TV1.93×
17IKEAHome & Garden1.89×
18Discount storesShopping1.76×
19BildNews1.64×
20SoftwareTechnology & Electronics1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Emmanuel Macron audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Emmanuel Macron audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.92×
IndividualismJOY1.66×
CreativityOPEN1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Emmanuel Macron audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.93×
Early Adopter MentalityPOWER0.96×
ExtroversionTHRILL1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Emmanuel Macron have in Germany?

Emmanuel Macron has an estimated audience of 1,256,392 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Emmanuel Macron fans?

44.7% of Emmanuel Macron fans are female, 55.3% are male, with an average age of 43.0 years.

03

Which brands do Emmanuel Macron fans like most?

Emmanuel Macron fans show strongest brand affinity for vertbaudet (14.88×), Deichmann (3.71×), and Tchibo (4.08×) over the country average.

04

Where do Emmanuel Macron fans live in Germany?

Emmanuel Macron fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Emmanuel Macron fans also like?

Beyond Emmanuel Macron itself, the audience over-indexes on Deichmann (3.71×), Tchibo (4.08×), Ernsting's family (4.25×), and H&M (2.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Emmanuel Macron audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Emmanuel Macron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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