Maternity clothing Audience in Germany
Maternity clothing has an estimated audience of 842,021 people in Germany. 88.1% are female, 11.9% are male, average age 31.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Infant bodysuit, Barbie, Diaper bag, Baby food, Babywearing.
The average Maternity clothing fan in Germany is 31.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Infant bodysuit, Barbie, Diaper bag, with strongest over-indexing on Infant bodysuit (11.87× the country average). Demographically, the Maternity clothing audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Maternity clothing fans
| Metric | Value |
|---|---|
| Female | 88.1% |
| Male | 11.9% |
| Average age | 31.1 |
| Estimated audience size | 842,021 |
Audience persona
The typical Maternity clothing fan in Germany is more female, around 31.1 years old, with strong Creativity tendencies and a notable affinity for Infant bodysuit.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 175,029 | 1.29× |
| Nordrhein-Westfalen | 173,797 | 0.94× |
| Baden-Württemberg | 120,405 | 1.05× |
| Niedersachsen | 85,906 | 1.05× |
| Berlin | 79,971 | 2.12× |
| Hessen | 72,858 | 1.14× |
| Rheinland-Pfalz | 48,395 | 1.15× |
| Sachsen | 41,778 | 1.01× |
| Schleswig-Holstein | 29,301 | 0.97× |
| Thüringen | 22,578 | 1.05× |
| Brandenburg | 21,971 | 0.84× |
| Hamburg | 18,059 | 0.95× |
| Sachsen-Anhalt | 15,739 | 0.72× |
| Mecklenburg-Vorpommern | 13,843 | 0.86× |
| Saarland | 10,067 | 0.97× |
| Bremen | 7,035 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Infant bodysuit | 11.87× | Kids & Family |
| Barbie | 6.73× | Movies & TV |
| Diaper bag | 13.25× | Kids & Family |
| Baby food | 8.34× | Kids & Family |
| Babywearing | 12.82× | Kids & Family |
| Baby toys | 19.82× | Kids & Family |
| Infant bed | 12.06× | Home & Garden |
| Infant clothing | 8.65× | Kids & Family |
| Parental leave | 8.69× | Kids & Family |
| Toddler | 5.09× | Kids & Family |
| BabyOne | 9.38× | Kids & Family |
| Child safety seat | 8.31× | Kids & Family |
| Baby powder | 8.3× | Kids & Family |
| Ernsting's family | 5.63× | Shopping |
| Baby Walz | 8.27× | Kids & Family |
| Childhood | 3.66× | Kids & Family |
| Mothercare | 8.46× | Kids & Family |
| Bassinet | 9.61× | Kids & Family |
| Baby transport | 7.66× | Kids & Family |
| Baby bottle | 8.2× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.75 |
| DIY Mentality | THRILL | 1.59 |
| Design Affinity | PREMIUM | 1.55 |
| Family Orientation | CONSERVATISM | 1.48 |
| Sustainability | BALANCE | 1.4 |
| Healthy Lifestyle | BALANCE | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| Japan | 12.3% |
| Germany | 5.9% |
See Maternity clothing audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Maternity clothing have in Germany?
Maternity clothing has an estimated audience of 842,021 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Maternity clothing fans?
88.1% of Maternity clothing fans are female, 11.9% are male, with an average age of 31.1 years.
Which brands do Maternity clothing fans like most?
Maternity clothing fans show strongest brand affinity for Infant bodysuit (11.87×), Barbie (6.73×), and Diaper bag (13.25×) over the country average.
Where do Maternity clothing fans live in Germany?
Maternity clothing fans in Germany are most concentrated in Bayern (reach 175,029), Nordrhein-Westfalen (reach 173,797), and Baden-Württemberg (reach 120,405). These three regions account for the largest share of the active audience.
What other brands do Maternity clothing fans also like?
Beyond Maternity clothing itself, the audience over-indexes on Barbie (6.73×), Diaper bag (13.25×), Baby food (8.34×), and Babywearing (12.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Maternity clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.