Baby Walz Audience in Germany
Baby Walz has an estimated audience of 2,557,535 people in Germany. 71.4% are female, 28.6% are male, average age 37.4. Top brand affinities: Rossmann, Home Office, Ipekyol, Saving, Cachorro.
Top brand affinities include Rossmann, Home Office, Ipekyol, with strongest over-indexing on Rossmann (2.05× the country average). Demographically, the Baby Walz audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Family Orientation, DIY Mentality.
Category: Kids & Family · Type: Brand · Subtype: Toys shop
Demographics of Baby Walz fans
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 37.4 |
| Estimated audience size | 2,557,535 |
Audience persona
The typical Baby Walz fan in Germany is more female, around 37.4 years old, with strong Family Orientation tendencies and a notable affinity for Rossmann.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.05× | Shopping |
| Home Office | 2.61× | Business & Career |
| Ipekyol | 6.28× | Shopping |
| Saving | 1.8× | Business & Career |
| Cachorro | 3.48× | Pets & Animals |
| Time (magazine) | 1.71× | News |
| Mothercare | 1.63× | Kids & Family |
| Bank account | 2.35× | Business & Career |
| Eurodressage | 8.86× | Sports |
| Golem | 1.99× | Technology & Electronics |
| Emil Nolde | 3.03× | Arts & Culture |
| Ireen Sheer | 1.6× | Music & Radio |
| Percussion ensemble | 8.88× | Music & Radio |
| Homesteading | 3.17× | Home & Garden |
| Low-carbon emission | 3.06× | Politics & Society |
| Gloria | 2.25× | Music & Radio |
| Picnic | 1.64× | Kids & Family |
| Scopa | 6.27× | Games |
| Roger Federer | 1.65× | Sports |
| e-fellows.net | 10.89× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.7 |
| DIY Mentality | THRILL | 1.61 |
| Design Affinity | PREMIUM | 1.44 |
| Creativity | OPEN | 1.4 |
| Sustainability | BALANCE | 1.28 |
| Healthy Lifestyle | BALANCE | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 67.3% |
| Switzerland | 19.5% |
| Austria | 12.0% |
See Baby Walz audiences in other countries
More Toys shop audiences in Germany
- myToys (1,348,300)
- Toys "R" Us (1,019,157)
- Disney Store (678,871)
- Smyths Toys Superstores (555,592)
- Smyk (27,644)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Baby Walz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.