Breastfeeding Audience in Germany
Breastfeeding has an estimated audience of 2,367,879 people in Germany. 83.7% are female, 16.3% are male, average age 33.1. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: Toddler, Baby food, Infant bodysuit, Infant clothing, Infant bed.
The average Breastfeeding fan in Germany is 33.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include Toddler, Baby food, Infant bodysuit, with strongest over-indexing on Toddler (6.21× the country average). Demographically, the Breastfeeding audience skews more female with an average age of 33.1, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Breastfeeding fans
| Metric | Value |
|---|---|
| Female | 83.7% |
| Male | 16.3% |
| Average age | 33.1 |
| Estimated audience size | 2,367,879 |
Audience persona
The typical Breastfeeding fan in Germany is more female, around 33.1 years old, with strong DIY Mentality tendencies and a notable affinity for Toddler.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 529,139 | 1.02× |
| Hessen | 465,774 | 2.58× |
| Bayern | 374,711 | 0.98× |
| Baden-Württemberg | 333,190 | 1.03× |
| Niedersachsen | 215,421 | 0.94× |
| Rheinland-Pfalz | 120,570 | 1.02× |
| Berlin | 116,878 | 1.1× |
| Sachsen | 114,093 | 0.98× |
| Schleswig-Holstein | 75,189 | 0.88× |
| Brandenburg | 62,418 | 0.85× |
| Hamburg | 44,806 | 0.84× |
| Sachsen-Anhalt | 44,109 | 0.72× |
| Thüringen | 42,984 | 0.71× |
| Mecklenburg-Vorpommern | 31,174 | 0.69× |
| Saarland | 20,315 | 0.7× |
| Bremen | 19,260 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Toddler | 6.21× | Kids & Family |
| Baby food | 6.69× | Kids & Family |
| Infant bodysuit | 8.54× | Kids & Family |
| Infant clothing | 6.36× | Kids & Family |
| Infant bed | 7.22× | Home & Garden |
| Pre-kindergarten | 5.33× | Kids & Family |
| Baby Walz | 7.43× | Kids & Family |
| Baby bottle | 8.16× | Kids & Family |
| Pampers | 5.99× | Kids & Family |
| Diaper | 7.16× | Kids & Family |
| Baby transport | 6.78× | Kids & Family |
| Parental leave | 5.61× | Kids & Family |
| Bassinet | 7.91× | Kids & Family |
| Baby shower | 6.35× | Kids & Family |
| Powdered milk | 7.27× | Kids & Family |
| Parent | 2.92× | Kids & Family |
| Children's clothing | 3.36× | Fashion & Accessoires |
| Pacifier | 6.69× | Kids & Family |
| Ernsting's family | 3.62× | Shopping |
| Child safety seat | 4.96× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.51 |
| Design Affinity | PREMIUM | 1.46 |
| Family Orientation | CONSERVATISM | 1.44 |
| Creativity | OPEN | 1.41 |
| LGBTQ+ Identity | OPEN | 1.36 |
| Healthy Lifestyle | BALANCE | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.0% |
| Indonesia | 5.1% |
| Brazil | 4.7% |
See Breastfeeding audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Breastfeeding have in Germany?
Breastfeeding has an estimated audience of 2,367,879 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Breastfeeding fans?
83.7% of Breastfeeding fans are female, 16.3% are male, with an average age of 33.1 years.
Which brands do Breastfeeding fans like most?
Breastfeeding fans show strongest brand affinity for Toddler (6.21×), Baby food (6.69×), and Infant bodysuit (8.54×) over the country average.
Where do Breastfeeding fans live in Germany?
Breastfeeding fans in Germany are most concentrated in Nordrhein-Westfalen (reach 529,139), Hessen (reach 465,774), and Bayern (reach 374,711). These three regions account for the largest share of the active audience.
What other brands do Breastfeeding fans also like?
Beyond Breastfeeding itself, the audience over-indexes on Baby food (6.69×), Infant bodysuit (8.54×), Infant clothing (6.36×), and Infant bed (7.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Breastfeeding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.