Rascasse Audience Intelligence

Breastfeeding Audience in Germany

A data profile of the people who buy, follow and care about Breastfeeding in Germany — modelled from more than twelve digital signal sources. Breastfeeding has an estimated audience of 2,367,879 people in Germany.

#1662among Topic in Germany#83in Kids & Family

The average Breastfeeding fan in Germany is 33.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Toddler, Baby food, Infant bodysuit, with strongest over-indexing on Toddler (6.21× the country average).

Demographically, the Breastfeeding audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Family Orientation, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Breastfeeding fan in Germany is more female, around 33.1 years old, with strong Family Orientation tendencies and a notable affinity for Toddler.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Breastfeeding profile in Germany.

Audience size
2.4M
in Germany
Gender
83.7%♀
16.3% male
Age
33.1
average years
Country rank
#2805
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Breastfeeding fans

83.7% are female, 16.3% are male, average age 33.1.

Fig. 02

Gender split

83.7%
Female
16.3%
Male
Demographic split for Breastfeeding audience in Germany
MetricValue
Female83.7%
Male16.3%
Average age33.1
Estimated audience size2,367,879
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Breastfeeding audience in Germany
Age bracketShare%
16-1921%
20-2939%
30-3924%
40-4910%
50+6%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Breastfeeding audience comes from Germany.

Worldwide audience distribution share by country for Breastfeeding
CountryShare
United States15.0%
Indonesia5.1%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Breastfeeding audience in Germany is strongest.

Fig. 05

Top regions by affinity

Breastfeeding fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~400K2.05×
02Sachsen-Anhalt~70K1.16×
03Berlin~100K1.14×
04Baden-Württemberg~300K1.01×
05Bayern~400K0.99×
06Rheinland-Pfalz~100K0.99×
07Nordrhein-Westfalen~500K0.96×
08Schleswig-Holstein~80K0.96×
09Bremen~20K0.95×
10Niedersachsen~200K0.94×
11Sachsen~100K0.94×
12Saarland~30K0.94×
13Hamburg~50K0.91×
14Thüringen~50K0.89×
15Mecklenburg-Vorpommern~40K0.88×
16Brandenburg~60K0.87×
Fig. 06

Affinity by region

Affinity by region — Breastfeeding, Germany
0.87×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Breastfeeding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Breastfeeding audience
#·InterestCategoryAffinity×
01Infant bodysuitKids & Family8.54×
02Baby bottleKids & Family8.16×
03BassinetKids & Family7.91×
04Baby WalzKids & Family7.43×
05Powdered milkKids & Family7.27×
06Infant bedHome & Garden7.22×
07DiaperKids & Family7.16×
08Baby transportKids & Family6.78×
09Baby foodKids & Family6.69×
10PacifierKids & Family6.69×
11Infant clothingKids & Family6.36×
12Baby showerKids & Family6.35×
13ToddlerKids & Family6.21×
14PampersKids & Family5.99×
15Parental leaveKids & Family5.61×
16Pre-kindergartenKids & Family5.33×
17Child safety seatKids & Family4.96×
18Ernsting's familyShopping3.62×
19Children's clothingFashion & Accessoires3.36×
20ParentKids & Family2.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Breastfeeding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Breastfeeding audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.30×
CreativityOPEN1.28×
DIY MentalityTHRILL1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Breastfeeding audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.47×
Career OrientationPOWER0.48×
PatriotismCONSERVATISM0.48×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Breastfeeding have in Germany?

Breastfeeding has an estimated audience of 2,367,879 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Breastfeeding fans?

83.7% of Breastfeeding fans are female, 16.3% are male, with an average age of 33.1 years.

03

Which brands do Breastfeeding fans like most?

Breastfeeding fans show strongest brand affinity for Toddler (6.21×), Baby food (6.69×), and Infant bodysuit (8.54×) over the country average.

04

Where do Breastfeeding fans live in Germany?

Breastfeeding fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Hessen (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Breastfeeding fans also like?

Beyond Breastfeeding itself, the audience over-indexes on Baby food (6.69×), Infant bodysuit (8.54×), Infant clothing (6.36×), and Infant bed (7.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Breastfeeding audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Breastfeeding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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