Rascasse Audience Intelligence

Pacifier Audience in Germany

A data profile of the people who buy, follow and care about Pacifier in Germany — modelled from more than twelve digital signal sources. Pacifier has an estimated audience of 1,876,101 people in Germany.

#2047among Topic in Germany#109in Kids & Family

The average Pacifier fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Entertainment, Arts and music, Food and drink, with strongest over-indexing on Entertainment (1.77× the country average).

Demographically, the Pacifier audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Pet Ownership, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pacifier fan in Germany is more female, around 37.5 years old, with strong Pet Ownership tendencies and a notable affinity for Entertainment.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pacifier profile in Germany.

Audience size
1.9M
in Germany
Gender
71.9%♀
28.1% male
Age
37.5
average years
Country rank
#3592
Topic in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pacifier fans

71.9% are female, 28.1% are male, average age 37.5.

Fig. 02

Gender split

71.9%
Female
28.1%
Male
Demographic split for Pacifier audience in Germany
MetricValue
Female71.9%
Male28.1%
Average age37.5
Estimated audience size1,876,101
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Pacifier audience in Germany
Age bracketShare%
16-1919%
20-2925%
30-3923%
40-4919%
50+14%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Pacifier audience comes from Germany.

Worldwide audience distribution share by country for Pacifier
CountryShare
Japan15.5%
United States13.7%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pacifier audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pacifier fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K1.27×
02Nordrhein-Westfalen~500K1.20×
03Baden-Württemberg~300K1.18×
04Hamburg~50K1.14×
05Niedersachsen~200K1.13×
06Rheinland-Pfalz~100K1.13×
07Bayern~300K1.12×
08Saarland~20K1.04×
09Schleswig-Holstein~70K1.01×
10Bremen~20K1.01×
11Sachsen~90K0.98×
12Berlin~80K0.93×
13Mecklenburg-Vorpommern~30K0.82×
14Thüringen~40K0.75×
15Brandenburg~40K0.74×
16Sachsen-Anhalt~30K0.70×
Fig. 06

Affinity by region

Affinity by region — Pacifier, Germany
0.70×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pacifier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pacifier audience
#·InterestCategoryAffinity×
01H&MShopping2.41×
02IKEAHome & Garden2.30×
03LidlShopping2.19×
04Harry PotterMovies & TV1.99×
05PetsPets & Animals1.94×
06BundesligaSports1.91×
07FC Bayern MunichSports1.81×
08ReadingLiterature1.81×
09Arts and musicArts & Culture1.78×
10Outdoor recreationSports1.78×
11EntertainmentMovies & TV1.77×
12SportsSports1.77×
13FoodFood & Beverages1.75×
14VehiclesCars & Mobility1.75×
15Food and drinkFood & Beverages1.71×
16GermanyTravel & Leisure1.70×
17MoviesMovies & TV1.70×
18ShoppingShopping1.63×
19MusicBusiness & Career1.60×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pacifier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pacifier audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.96×
Design AffinityPREMIUM1.79×
SustainabilityBALANCE1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pacifier audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM1.10×
SpiritualityBALANCE1.15×
Convenience OrientationPREMIUM1.16×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pacifier have in Germany?

Pacifier has an estimated audience of 1,876,101 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pacifier fans?

71.9% of Pacifier fans are female, 28.1% are male, with an average age of 37.5 years.

03

Which brands do Pacifier fans like most?

Pacifier fans show strongest brand affinity for Entertainment (1.77×), Arts and music (1.78×), and Food and drink (1.71×) over the country average.

04

Where do Pacifier fans live in Germany?

Pacifier fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Pacifier fans also like?

Beyond Pacifier itself, the audience over-indexes on Arts and music (1.78×), Food and drink (1.71×), FC Bayern Munich (1.81×), and Reading (1.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Pacifier audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pacifier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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