Pacifier Audience in Germany
Pacifier has an estimated audience of 1,876,101 people in Germany. 71.9% are female, 28.1% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Entertainment, Arts and music, Food and drink, Harry Potter, Reading.
The average Pacifier fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Entertainment, Arts and music, Food and drink, with strongest over-indexing on Entertainment (1.77× the country average). Demographically, the Pacifier audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Pacifier fans
| Metric | Value |
|---|---|
| Female | 71.9% |
| Male | 28.1% |
| Average age | 37.5 |
| Estimated audience size | 1,876,101 |
Audience persona
The typical Pacifier fan in Germany is more female, around 37.5 years old, with strong Design Affinity tendencies and a notable affinity for Entertainment.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 512,090 | 1.25× |
| Bayern | 350,042 | 1.16× |
| Baden-Württemberg | 310,806 | 1.21× |
| Niedersachsen | 208,100 | 1.14× |
| Hessen | 192,642 | 1.35× |
| Rheinland-Pfalz | 106,662 | 1.13× |
| Sachsen | 87,903 | 0.96× |
| Berlin | 74,342 | 0.89× |
| Schleswig-Holstein | 67,457 | 1× |
| Hamburg | 48,278 | 1.14× |
| Brandenburg | 40,249 | 0.69× |
| Thüringen | 33,332 | 0.7× |
| Sachsen-Anhalt | 31,372 | 0.65× |
| Mecklenburg-Vorpommern | 27,546 | 0.77× |
| Saarland | 23,103 | 1× |
| Bremen | 15,491 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Entertainment | 1.77× | Movies & TV |
| Arts and music | 1.78× | Arts & Culture |
| Food and drink | 1.71× | Food & Beverages |
| Harry Potter | 1.99× | Movies & TV |
| Reading | 1.81× | Literature |
| Sports | 1.77× | Sports |
| Food | 1.75× | Food & Beverages |
| IKEA | 2.3× | Home & Garden |
| Outdoor recreation | 1.78× | Sports |
| Germany | 1.7× | Travel & Leisure |
| Pets | 1.94× | Pets & Animals |
| H&M | 2.41× | Shopping |
| Vehicles | 1.75× | Cars & Mobility |
| Movies | 1.7× | Movies & TV |
| Shopping | 1.63× | Shopping |
| Music | 1.6× | Business & Career |
| Lidl | 2.19× | Shopping |
| Business and industry | 1.51× | Business & Career |
| Online shopping | 1.72× | Shopping |
| Clothing | 1.65× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.75 |
| DIY Mentality | THRILL | 1.68 |
| Family Orientation | CONSERVATISM | 1.65 |
| Creativity | OPEN | 1.53 |
| Healthy Lifestyle | BALANCE | 1.34 |
| Sustainability | BALANCE | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 15.5% |
| United States | 13.7% |
| Germany | 5.9% |
See Pacifier audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pacifier have in Germany?
Pacifier has an estimated audience of 1,876,101 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pacifier fans?
71.9% of Pacifier fans are female, 28.1% are male, with an average age of 37.5 years.
Which brands do Pacifier fans like most?
Pacifier fans show strongest brand affinity for Entertainment (1.77×), Arts and music (1.78×), and Food and drink (1.71×) over the country average.
Where do Pacifier fans live in Germany?
Pacifier fans in Germany are most concentrated in Nordrhein-Westfalen (reach 512,090), Bayern (reach 350,042), and Baden-Württemberg (reach 310,806). These three regions account for the largest share of the active audience.
What other brands do Pacifier fans also like?
Beyond Pacifier itself, the audience over-indexes on Arts and music (1.78×), Food and drink (1.71×), Harry Potter (1.99×), and Reading (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pacifier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.