Baby shower Audience in Germany
Baby shower has an estimated audience of 2,351,277 people in Germany. 72.3% are female, 27.7% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Food and drink, Entertainment, H&M, Reading.
The average Baby shower fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Food and drink, Entertainment, with strongest over-indexing on Harry Potter (2.33× the country average). Demographically, the Baby shower audience skews more female with an average age of 38.1, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Baby shower fans
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 38.1 |
| Estimated audience size | 2,351,277 |
Audience persona
The typical Baby shower fan in Germany is more female, around 38.1 years old, with strong DIY Mentality tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 662,742 | 1.29× |
| Bayern | 370,605 | 0.98× |
| Baden-Württemberg | 366,568 | 1.14× |
| Niedersachsen | 284,504 | 1.25× |
| Hessen | 169,522 | 0.95× |
| Rheinland-Pfalz | 147,408 | 1.25× |
| Schleswig-Holstein | 98,503 | 1.17× |
| Sachsen | 84,275 | 0.73× |
| Berlin | 80,266 | 0.76× |
| Brandenburg | 63,964 | 0.88× |
| Hamburg | 56,859 | 1.07× |
| Sachsen-Anhalt | 45,344 | 0.74× |
| Thüringen | 43,190 | 0.72× |
| Saarland | 39,952 | 1.38× |
| Mecklenburg-Vorpommern | 29,782 | 0.66× |
| Bremen | 20,609 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.33× | Movies & TV |
| Food and drink | 1.69× | Food & Beverages |
| Entertainment | 1.64× | Movies & TV |
| H&M | 2.42× | Shopping |
| Reading | 1.68× | Literature |
| Sports | 1.65× | Sports |
| IKEA | 2.19× | Home & Garden |
| Germany | 1.6× | Travel & Leisure |
| Clothing | 1.68× | Fashion & Accessoires |
| Business and industry | 1.5× | Business & Career |
| Arts and music | 1.54× | Arts & Culture |
| Outdoor recreation | 1.65× | Sports |
| Pets | 1.78× | Pets & Animals |
| Garden | 2.06× | Home & Garden |
| Movies | 1.6× | Movies & TV |
| Vehicles | 1.61× | Cars & Mobility |
| Veganism | 2.15× | Food & Beverages |
| Psychology | 2.24× | Business & Career |
| Gala | 2.16× | News |
| Online shopping | 1.53× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.61 |
| Luxury Orientation | PREMIUM | 1.53 |
| Design Affinity | PREMIUM | 1.53 |
| Creativity | OPEN | 1.48 |
| Indulgence | JOY | 1.36 |
| Family Orientation | CONSERVATISM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 10.3% |
| Brazil | 6.6% |
See Baby shower audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Baby shower have in Germany?
Baby shower has an estimated audience of 2,351,277 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Baby shower fans?
72.3% of Baby shower fans are female, 27.7% are male, with an average age of 38.1 years.
Which brands do Baby shower fans like most?
Baby shower fans show strongest brand affinity for Harry Potter (2.33×), Food and drink (1.69×), and Entertainment (1.64×) over the country average.
Where do Baby shower fans live in Germany?
Baby shower fans in Germany are most concentrated in Nordrhein-Westfalen (reach 662,742), Bayern (reach 370,605), and Baden-Württemberg (reach 366,568). These three regions account for the largest share of the active audience.
What other brands do Baby shower fans also like?
Beyond Baby shower itself, the audience over-indexes on Food and drink (1.69×), Entertainment (1.64×), H&M (2.42×), and Reading (1.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Baby shower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.