Baby shower Audience in Germany
A data profile of the people who buy, follow and care about Baby shower in Germany — modelled from more than twelve digital signal sources. Baby shower has an estimated audience of 2,351,277 people in Germany.
The average Baby shower fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Harry Potter, Food and drink, Entertainment, with strongest over-indexing on Harry Potter (2.33× the country average).
Demographically, the Baby shower audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Baby shower fan in Germany is more female, around 38.1 years old, with strong Pet Ownership tendencies and a notable affinity for Harry Potter.
At a glance
The key figures that characterise the Baby shower profile in Germany.
Search interest · 12-month trend
Demographics of Baby shower fans
72.3% are female, 27.7% are male, average age 38.1.
Gender split
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 38.1 |
| Estimated audience size | 2,351,277 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 25% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 15% |
Worldwide distribution
of the worldwide Baby shower audience comes from Germany.
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 10.3% |
| Brazil | 6.6% |
Geography
Where the Baby shower audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~40K | 1.36× | |
| 02 | Nordrhein-Westfalen | ~600K | 1.23× | |
| 03 | Niedersachsen | ~300K | 1.22× | |
| 04 | Rheinland-Pfalz | ~100K | 1.22× | |
| 05 | Schleswig-Holstein | ~100K | 1.16× | |
| 06 | Baden-Württemberg | ~400K | 1.11× | |
| 07 | Hamburg | ~60K | 1.04× | |
| 08 | Bremen | ~20K | 1.03× | |
| 09 | Bayern | ~400K | 0.96× | |
| 10 | Hessen | ~200K | 0.95× | |
| 11 | Brandenburg | ~70K | 0.92× | |
| 12 | Berlin | ~80K | 0.81× | |
| 13 | Sachsen-Anhalt | ~50K | 0.81× | |
| 14 | Thüringen | ~50K | 0.80× | |
| 15 | Mecklenburg-Vorpommern | ~40K | 0.78× | |
| 16 | Sachsen | ~90K | 0.77× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Baby shower audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | H&M | Shopping | 2.42× | ||
| 02 | Harry Potter | Movies & TV | 2.33× | ||
| 03 | Psychology | Business & Career | 2.24× | ||
| 04 | IKEA | Home & Garden | 2.19× | ||
| 05 | Veganism | Food & Beverages | 2.15× | ||
| 06 | Garden | Home & Garden | 2.06× | ||
| 07 | Aida (musical) | Music & Radio | 1.82× | ||
| 08 | Pets | Pets & Animals | 1.78× | ||
| 09 | Food and drink | Food & Beverages | 1.69× | ||
| 10 | Reading | Literature | 1.68× | ||
| 11 | Clothing | Fashion & Accessoires | 1.68× | ||
| 12 | Sports | Sports | 1.65× | ||
| 13 | Outdoor recreation | Sports | 1.65× | ||
| 14 | Entertainment | Movies & TV | 1.64× | ||
| 15 | Vehicles | Cars & Mobility | 1.61× | ||
| 16 | Germany | Travel & Leisure | 1.60× | ||
| 17 | Movies | Movies & TV | 1.60× | ||
| 18 | Arts and music | Arts & Culture | 1.54× | ||
| 19 | Online shopping | Shopping | 1.53× | ||
| 20 | Business and industry | Business & Career | 1.50× |
Personality of the Baby shower audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.87× | |
| Healthy Lifestyle | BALANCE | 1.72× | |
| Design Affinity | PREMIUM | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.87× | |
| Need for Security | CONSERVATISM | 1.04× | |
| Career Orientation | POWER | 1.05× |
Frequently asked questions
How many fans does Baby shower have in Germany?
Baby shower has an estimated audience of 2,351,277 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Baby shower fans?
72.3% of Baby shower fans are female, 27.7% are male, with an average age of 38.1 years.
Which brands do Baby shower fans like most?
Baby shower fans show strongest brand affinity for Harry Potter (2.33×), Food and drink (1.69×), and Entertainment (1.64×) over the country average.
Where do Baby shower fans live in Germany?
Baby shower fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Baby shower fans also like?
Beyond Baby shower itself, the audience over-indexes on Food and drink (1.69×), Entertainment (1.64×), H&M (2.42×), and Reading (1.68×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Baby shower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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