Rascasse Audience Intelligence

Baby shower Audience in United States

A data profile of the people who buy, follow and care about Baby shower in United States — modelled from more than twelve digital signal sources. Baby shower has an estimated audience of 7,307,881 people in United States.

#2937among Topic in United States#145in Kids & Family

The average Baby shower fan in United States is 36.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Childbirth, 1080i, Spotify, with strongest over-indexing on Childbirth (3.02× the country average).

Demographically, the Baby shower audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Healthy Lifestyle, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Baby shower fan in United States is more female, around 36.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Childbirth.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baby shower profile in United States.

Audience size
7.3M
in United States
Gender
79.6%♀
20.4% male
Age
36.2
average years
Country rank
#4847
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baby shower fans

79.6% are female, 20.4% are male, average age 36.2.

Fig. 02

Gender split

79.6%
Female
20.4%
Male
Demographic split for Baby shower audience in United States
MetricValue
Female79.6%
Male20.4%
Average age36.2
Estimated audience size7,307,881
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Baby shower audience in United States
Age bracketShare%
16-1924%
20-2924%
30-3921%
40-4917%
50+14%
Fig. 04

Worldwide distribution

15.1%

of the worldwide Baby shower audience comes from United States.

Worldwide audience distribution share by country for Baby shower
CountryShare
United States15.1%
Japan10.3%
Brazil6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baby shower audience in United States is strongest.

Fig. 05

Top regions by affinity

Baby shower fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~90K1.48×
02California~1M1.40×
03New Jersey~300K1.39×
04Louisiana~100K1.38×
05Texas~900K1.37×
06Florida~700K1.32×
07Georgia~300K1.28×
08Alabama~100K1.28×
09New York~500K1.26×
10Maryland~200K1.26×
11Arkansas~70K1.17×
12South Carolina~100K1.16×
13North Carolina~300K1.15×
14Illinois~300K1.13×
15Connecticut~80K1.13×
16Massachusetts~200K1.11×
17Virginia~200K1.08×
18Kentucky~100K1.07×
19Tennessee~200K1.05×
20Oklahoma~90K1.05×
21Washington, District of Columbia~20K1.04×
22Pennsylvania~200K1.00×
23Indiana~100K1.00×
24Nebraska~40K1.00×
25Rhode Island~20K1.00×
26Arizona~100K0.99×
27Washington~100K0.99×
28Nevada~70K0.99×
29Hawaii~30K0.99×
30Missouri~100K0.98×
31Delaware~20K0.98×
32Utah~60K0.96×
33Kansas~60K0.96×
34Ohio~200K0.95×
35New Mexico~30K0.94×
36West Virginia~30K0.93×
37Wisconsin~100K0.90×
38Iowa~50K0.89×
39North Dakota~10K0.89×
40Michigan~200K0.87×
41South Dakota~10K0.86×
42Minnesota~90K0.85×
43Colorado~100K0.83×
44Oregon~70K0.83×
45Idaho~30K0.81×
46New Hampshire~20K0.81×
47Alaska~10K0.81×
48Montana~20K0.78×
49Vermont~10K0.78×
50Maine~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Baby shower, United States
0.75×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baby shower audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baby shower audience
#·InterestCategoryAffinity×
01Child developmentBusiness & Career3.47×
02Baby foodKids & Family3.39×
03ChildbirthKids & Family3.02×
041080iTechnology & Electronics2.85×
05Infant clothingKids & Family2.68×
06Dog loversPets & Animals2.66×
07OffspringHome & Garden2.51×
08PregnancyKids & Family2.49×
09ToddlerKids & Family2.45×
10Real Madrid C.F.Sports2.32×
11ParentKids & Family1.96×
12Walt Disney WorldTravel & Leisure1.92×
13SpotifyInternet & Social Media1.86×
14MemeInternet & Social Media1.83×
15FlowerHome & Garden1.80×
16VeganismFood & Beverages1.76×
17ChristmasKids & Family1.75×
18Classical musicMusic & Radio1.75×
19StarbucksFood & Beverages1.68×
20Jazz musicMusic & Radio1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baby shower audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baby shower audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.64×
Luxury OrientationPREMIUM1.57×
Design AffinityPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baby shower audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.96×
DIY MentalityTHRILL1.03×
Need for SecurityCONSERVATISM1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baby shower have in United States?

Baby shower has an estimated audience of 7,307,881 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Baby shower fans?

79.6% of Baby shower fans are female, 20.4% are male, with an average age of 36.2 years.

03

Which brands do Baby shower fans like most?

Baby shower fans show strongest brand affinity for Childbirth (3.02×), 1080i (2.85×), and Spotify (1.86×) over the country average.

04

Where do Baby shower fans live in United States?

Baby shower fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Baby shower fans also like?

Beyond Baby shower itself, the audience over-indexes on 1080i (2.85×), Spotify (1.86×), Parent (1.96×), and Pregnancy (2.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Baby shower audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Baby shower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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