Baby shower Audience in United States

Baby shower logo

Baby shower has an estimated audience of 7,307,881 people in United States. 79.6% are female, 20.4% are male, average age 36.2. Top regions: California, Texas, Florida. Top brand affinities: Childbirth, 1080i, Spotify, Parent, Pregnancy.

The average Baby shower fan in United States is 36.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Childbirth, 1080i, Spotify, with strongest over-indexing on Childbirth (3.02× the country average). Demographically, the Baby shower audience skews more female with an average age of 36.2, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Baby shower fans

Demographic split for Baby shower audience in United States
MetricValue
Female79.6%
Male20.4%
Average age36.2
Estimated audience size7,307,881

Audience persona

The typical Baby shower fan in United States is more female, around 36.2 years old, with strong DIY Mentality tendencies and a notable affinity for Childbirth.

Top regions in United States

Top regions ranked by reach for Baby shower in United States
RegionReachAffinity
California1,299,1821.62×
Texas970,7691.55×
Florida758,0001.53×
New York598,8291.47×
New Jersey300,2691.62×
Illinois295,4861.21×
Georgia287,1551.28×
North Carolina259,0281.18×
Pennsylvania244,9231×
Virginia206,5961.16×
Ohio197,2770.88×
Massachusetts180,7121.26×
Maryland170,6871.36×
Washington163,4341.11×
Michigan158,9230.83×
Arizona158,0201.06×
Tennessee144,3240.98×
Indiana128,6890.96×
South Carolina114,2521.04×
Alabama111,3091.09×
Missouri106,2220.9×
Louisiana100,3491.06×
Colorado100,0290.87×
Wisconsin99,2730.9×
Minnesota92,6350.88×
Connecticut89,4451.22×
Kentucky89,2760.97×
Oklahoma81,7541.01×
Nevada74,7311.06×
Oregon73,5900.88×
Utah63,0320.96×
Arkansas61,3301.02×
Mississippi59,4390.99×
Kansas51,7670.9×
Iowa49,8710.83×
Nebraska35,2030.96×
Hawaii34,5251.1×
New Mexico32,6460.89×
Idaho26,0960.71×
West Virginia24,5940.72×
Rhode Island24,2721.04×
Washington, District of Columbia23,1151.05×
New Hampshire22,2130.77×
Delaware17,7760.88×
Maine15,9830.61×
South Dakota11,5740.69×
Montana10,4920.52×
North Dakota10,0830.67×
Alaska9,5580.61×
Wyoming6,8870.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baby shower audience
BrandAffinityCategory
Childbirth3.02×Kids & Family
1080i2.85×Technology & Electronics
Spotify1.86×Internet & Social Media
Parent1.96×Kids & Family
Pregnancy2.49×Kids & Family
Meme1.83×Internet & Social Media
Baby food3.39×Kids & Family
Offspring2.51×Home & Garden
Toddler2.45×Kids & Family
Real Madrid C.F.2.32×Sports
Flower1.8×Home & Garden
Dog lovers2.66×Pets & Animals
Child development3.47×Business & Career
Christmas1.75×Kids & Family
Infant clothing2.68×Kids & Family
Jazz music1.64×Music & Radio
Veganism1.76×Food & Beverages
Classical music1.75×Music & Radio
Starbucks1.68×Food & Beverages
Walt Disney World1.92×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baby shower audience
TraitClusterScore
DIY MentalityTHRILL1.35
Price SensitivityPREMIUM1.35
CreativityOPEN1.3
Luxury OrientationPREMIUM1.27
Design AffinityPREMIUM1.25
Pet OwnershipJOY1.24

Worldwide distribution

Worldwide audience distribution share by country for Baby shower
CountryShare
United States15.1%
Japan10.3%
Brazil6.6%

See Baby shower audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Baby shower have in United States?

Baby shower has an estimated audience of 7,307,881 people in United States, concentrated in California and Texas.

What is the gender split and age of Baby shower fans?

79.6% of Baby shower fans are female, 20.4% are male, with an average age of 36.2 years.

Which brands do Baby shower fans like most?

Baby shower fans show strongest brand affinity for Childbirth (3.02×), 1080i (2.85×), and Spotify (1.86×) over the country average.

Where do Baby shower fans live in United States?

Baby shower fans in United States are most concentrated in California (reach 1,299,182), Texas (reach 970,769), and Florida (reach 758,000). These three regions account for the largest share of the active audience.

What other brands do Baby shower fans also like?

Beyond Baby shower itself, the audience over-indexes on 1080i (2.85×), Spotify (1.86×), Parent (1.96×), and Pregnancy (2.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baby shower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.