Rascasse Audience Intelligence

Offspring Audience in United States

A data profile of the people who buy, follow and care about Offspring in United States — modelled from more than twelve digital signal sources. Offspring has an estimated audience of 35,459,829 people in United States.

#499among Topic in United States#46in Home & Garden

The average Offspring fan in United States is 39.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Scooby-Doo, Child development, Bath and Bodyworks, with strongest over-indexing on Scooby-Doo (4.51× the country average).

Demographically, the Offspring audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Offspring fan in United States is more female, around 39.3 years old, with strong Community Orientation tendencies and a notable affinity for Scooby-Doo.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Offspring profile in United States.

Audience size
35.5M
in United States
Gender
79.7%♀
20.3% male
Age
39.3
average years
Country rank
#702
Topic in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Offspring fans

79.7% are female, 20.3% are male, average age 39.3.

Fig. 02

Gender split

79.7%
Female
20.3%
Male
Demographic split for Offspring audience in United States
MetricValue
Female79.7%
Male20.3%
Average age39.3
Estimated audience size35,459,829
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Offspring audience in United States
Age bracketShare%
16-1918%
20-2921%
30-3921%
40-4921%
50+19%
Fig. 04

Worldwide distribution

35.3%

of the worldwide Offspring audience comes from United States.

Worldwide audience distribution share by country for Offspring
CountryShare
United States35.3%
Brazil6.8%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Offspring audience in United States is strongest.

Fig. 05

Top regions by affinity

Offspring fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~100K2.03×
02Idaho~300K1.41×
03Nebraska~200K1.35×
04New Mexico~200K1.31×
05California~5M1.25×
06Oregon~500K1.21×
07Arizona~900K1.18×
08Washington~800K1.17×
09Minnesota~600K1.16×
10Nevada~400K1.16×
11Kansas~300K1.15×
12Utah~400K1.13×
13South Dakota~90K1.10×
14Michigan~1M1.09×
15Wisconsin~600K1.07×
16Iowa~300K1.07×
17Colorado~600K1.05×
18Alaska~80K1.05×
19Indiana~700K1.04×
20Maine~100K1.04×
21New Hampshire~100K1.01×
22Montana~100K1.00×
23Florida~2.5M0.99×
24Ohio~1M0.99×
25Vermont~60K0.99×
26Connecticut~300K0.98×
27Illinois~1M0.97×
28Missouri~600K0.97×
29Kentucky~400K0.96×
30Pennsylvania~1M0.95×
31Alabama~500K0.95×
32Rhode Island~100K0.95×
33Virginia~800K0.91×
34Massachusetts~600K0.91×
35Texas~2.5M0.90×
36West Virginia~100K0.90×
37North Carolina~900K0.88×
38Hawaii~100K0.88×
39Oklahoma~300K0.86×
40Mississippi~300K0.86×
41Delaware~80K0.86×
42Maryland~500K0.85×
43New Jersey~700K0.83×
44Georgia~900K0.82×
45Washington, District of Columbia~90K0.81×
46New York~1.5M0.79×
47Arkansas~200K0.79×
48Tennessee~600K0.78×
49Louisiana~400K0.77×
50South Carolina~400K0.74×
Fig. 06

Affinity by region

Affinity by region — Offspring, United States
0.74×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Offspring audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Offspring audience
#·InterestCategoryAffinity×
01Scooby-DooMovies & TV4.51×
02Stitch!Movies & TV4.50×
03Child developmentBusiness & Career4.16×
04MothercareKids & Family4.06×
05Bath and BodyworksShopping3.37×
06Baby foodKids & Family3.19×
07Real propertyHome & Garden2.25×
08Made in USABusiness & Career1.98×
09Britney SpearsMusic & Radio1.96×
10PastryFood & Beverages1.96×
11MilkFood & Beverages1.89×
12DentistryBusiness & Career1.89×
13GeneticsKids & Family1.80×
14Subscription business modelShopping1.80×
15T.J.MaxxShopping1.69×
16Old NavyFashion & Accessoires1.65×
17MarshallsFashion & Accessoires1.64×
18BeachesTravel & Leisure1.58×
19Hobby LobbyHome & Garden1.54×
20TMZInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Offspring audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Offspring audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.41×
SpiritualityBALANCE1.33×
Price SensitivityPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Offspring audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.84×
Quality AwarenessPREMIUM0.95×
SustainabilityBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Offspring have in United States?

Offspring has an estimated audience of 35,459,829 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Offspring fans?

79.7% of Offspring fans are female, 20.3% are male, with an average age of 39.3 years.

03

Which brands do Offspring fans like most?

Offspring fans show strongest brand affinity for Scooby-Doo (4.51×), Child development (4.16×), and Bath and Bodyworks (3.37×) over the country average.

04

Where do Offspring fans live in United States?

Offspring fans in United States are most concentrated in California (reach ~5M), Texas (reach ~2.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Offspring fans also like?

Beyond Offspring itself, the audience over-indexes on Child development (4.16×), Bath and Bodyworks (3.37×), Baby food (3.19×), and Old Navy (1.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Offspring audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Offspring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →