Offspring Audience in United States

Offspring has an estimated audience of 35,459,829 people in United States. 79.7% are female, 20.3% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, Scooby-Doo, Beetlejuice.

The average Offspring fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (4.51× the country average). Demographically, the Offspring audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Luxury Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Offspring fans

Demographic split for Offspring audience in United States
MetricValue
Female79.7%
Male20.3%
Average age39.3
Estimated audience size35,459,829

Audience persona

The typical Offspring fan in United States is more female, around 39.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Offspring in United States
RegionReachAffinity
California5,081,3991.3×
Texas2,842,2140.93×
Florida2,382,4790.99×
New York1,713,7290.86×
Illinois1,220,5761.03×
Pennsylvania1,214,6001.02×
Ohio1,088,5721×
Michigan1,063,2461.15×
Georgia892,4570.82×
North Carolina889,8740.83×
Arizona879,4601.21×
Virginia834,6390.97×
Washington821,3021.15×
New Jersey803,1000.89×
Massachusetts698,3351×
Indiana648,1881×
Colorado623,8601.12×
Wisconsin622,8251.17×
Minnesota619,8791.22×
Tennessee584,3160.82×
Missouri571,8091×
Maryland561,7470.92×
Oregon522,5061.29×
Alabama480,6500.97×
Kentucky425,9160.96×
South Carolina405,0510.76×
Nevada385,2311.12×
Connecticut384,7651.08×
Oklahoma363,3880.92×
Kansas348,0641.25×
Louisiana340,2510.74×
Utah313,7850.99×
Iowa302,6111.04×
Nebraska255,9261.44×
Arkansas227,7340.78×
Mississippi223,4330.76×
New Mexico209,4501.18×
Idaho179,2771.01×
New Hampshire149,7801.07×
West Virginia148,4900.9×
Hawaii136,4270.9×
Maine135,3341.07×
Rhode Island107,9730.96×
Montana98,8981.01×
Delaware87,6520.9×
Washington, District of Columbia87,2550.82×
Alaska78,0681.03×
North Dakota74,8661.03×
South Dakota69,6820.85×
Vermont59,2770.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Offspring audience
BrandAffinityCategory
Google Maps4.51×Internet & Social Media
Capital One4.51×Business & Career
Indeed.com4.51×Business & Career
Scooby-Doo4.51×Movies & TV
Beetlejuice3.78×Movies & TV
Google News4.51×News
Enterprise Rent-A-Car4.51×Cars & Mobility
Diane Keaton4.51×Movies & TV
AccuWeather4.51×Home & Garden
Circle K4.51×Shopping
DeviantArt4.51×Internet & Social Media
Bruce Willis4.51×Movies & TV
Khan Academy4.51×Business & Career
Apple Store4.15×Shopping
Billy Bob Thornton4.51×Movies & TV
Real property2.76×Home & Garden
Planet Fitness2.04×Sports
Baby food3.63×Kids & Family
CarGurus2.98×Cars & Mobility
Matthew McConaughey4.51×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Offspring audience
TraitClusterScore
Luxury OrientationPREMIUM1.12
CreativityOPEN1.1
ExtroversionTHRILL1.03
Family OrientationCONSERVATISM1.01
Price SensitivityPREMIUM1
Healthy LifestyleBALANCE0.97

Worldwide distribution

Worldwide audience distribution share by country for Offspring
CountryShare
United States35.3%
Brazil6.8%
United Kingdom5.7%

See Offspring audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Offspring have in United States?

Offspring has an estimated audience of 35,459,829 people in United States, concentrated in California and Texas.

What is the gender split and age of Offspring fans?

79.7% of Offspring fans are female, 20.3% are male, with an average age of 39.3 years.

Which brands do Offspring fans like most?

Offspring fans show strongest brand affinity for Google Maps (4.51×), Capital One (4.51×), and Indeed.com (4.51×) over the country average.

Where do Offspring fans live in United States?

Offspring fans in United States are most concentrated in California (reach 5,081,399), Texas (reach 2,842,214), and Florida (reach 2,382,479). These three regions account for the largest share of the active audience.

What other brands do Offspring fans also like?

Beyond Offspring itself, the audience over-indexes on Capital One (4.51×), Indeed.com (4.51×), Scooby-Doo (4.51×), and Beetlejuice (3.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Offspring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.