Offspring Audience in United States

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Offspring has an estimated audience of 35,459,829 people in United States. 79.7% are female, 20.3% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Goop, Home equity, Vocal harmony, JDSU.

The average Offspring fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Goop, Home equity, with strongest over-indexing on Historic site (4.51× the country average). Demographically, the Offspring audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Luxury Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Offspring fans

Demographic split for Offspring audience in United States
MetricValue
Female79.7%
Male20.3%
Average age39.3
Estimated audience size35,459,829

Audience persona

The typical Offspring fan in United States is more female, around 39.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Offspring in United States
RegionReachAffinity
California5,081,3991.3×
Texas2,842,2140.93×
Florida2,382,4790.99×
New York1,713,7290.86×
Illinois1,220,5761.03×
Pennsylvania1,214,6001.02×
Ohio1,088,5721×
Michigan1,063,2461.15×
Georgia892,4570.82×
North Carolina889,8740.83×
Arizona879,4601.21×
Virginia834,6390.97×
Washington821,3021.15×
New Jersey803,1000.89×
Massachusetts698,3351×
Indiana648,1881×
Colorado623,8601.12×
Wisconsin622,8251.17×
Minnesota619,8791.22×
Tennessee584,3160.82×
Missouri571,8091×
Maryland561,7470.92×
Oregon522,5061.29×
Alabama480,6500.97×
Kentucky425,9160.96×
South Carolina405,0510.76×
Nevada385,2311.12×
Connecticut384,7651.08×
Oklahoma363,3880.92×
Kansas348,0641.25×
Louisiana340,2510.74×
Utah313,7850.99×
Iowa302,6111.04×
Nebraska255,9261.44×
Arkansas227,7340.78×
Mississippi223,4330.76×
New Mexico209,4501.18×
Idaho179,2771.01×
New Hampshire149,7801.07×
West Virginia148,4900.9×
Hawaii136,4270.9×
Maine135,3341.07×
Rhode Island107,9730.96×
Montana98,8981.01×
Delaware87,6520.9×
Washington, District of Columbia87,2550.82×
Alaska78,0681.03×
North Dakota74,8661.03×
South Dakota69,6820.85×
Vermont59,2770.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Offspring audience
BrandAffinityCategory
Historic site4.51×Arts & Culture
Goop4.51×Internet & Social Media
Home equity1.62×Home & Garden
Vocal harmony3.59×Music & Radio
JDSU2.31×Business & Career
Staycation2.2×Home & Garden
Wok4.25×Food & Beverages
Google Home4.02×Technology & Electronics
Governor of Michigan4.51×Politics & Society
Fairy godmother4.51×Literature
Throne of Glass4.41×Literature
Grinch2.32×Movies & TV
Hibachi4.51×Food & Beverages
Mathcore4.51×Music & Radio
Saving1.6×Business & Career
Grace Slick4.51×Music & Radio
Home staging2.62×Home & Garden
headspace4.51×Health
Hipster4.51×Politics & Society
TV Fanatic4.51×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Offspring audience
TraitClusterScore
Luxury OrientationPREMIUM1.12
CreativityOPEN1.1
ExtroversionTHRILL1.03
Family OrientationCONSERVATISM1.01
Price SensitivityPREMIUM1
Healthy LifestyleBALANCE0.97

Worldwide distribution

Worldwide audience distribution share by country for Offspring
CountryShare
United States35.3%
Brazil6.8%
United Kingdom5.7%

See Offspring audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Offspring have in United States?

Offspring has an estimated audience of 35,459,829 people in United States, concentrated in California and Texas.

What is the gender split and age of Offspring fans?

79.7% of Offspring fans are female, 20.3% are male, with an average age of 39.3 years.

Which brands do Offspring fans like most?

Offspring fans show strongest brand affinity for Historic site (4.51×), Goop (4.51×), and Home equity (1.62×) over the country average.

Where do Offspring fans live in United States?

Offspring fans in United States are most concentrated in California (reach 5,081,399), Texas (reach 2,842,214), and Florida (reach 2,382,479). These three regions account for the largest share of the active audience.

What other brands do Offspring fans also like?

Beyond Offspring itself, the audience over-indexes on Goop (4.51×), Home equity (1.62×), Vocal harmony (3.59×), and JDSU (2.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Offspring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.