A data profile of the people who buy, follow and care about Offspring in Spain — modelled from more than twelve digital signal sources. Offspring has an estimated audience of 2,496,398 people in Spain.
Offspring has an estimated audience of 2,496,398 people in Spain. 81.7% are female, 18.3% are male, average age 41.1. Top brand affinities: Child development, Parental leave, Rayo Vallecano, Baby food, Aldi.
Top brand affinities include Child development, Parental leave, Rayo Vallecano, with strongest over-indexing on Child development (7.16× the country average).
Demographically, the Offspring audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Community Orientation, Family Orientation.
The typical Offspring fan in Spain is more female, around 41.1 years old, with strong Community Orientation tendencies and a notable affinity for Child development.
The key figures that characterise the Offspring profile in Spain.
81.7% are female, 18.3% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 81.7% |
| Male | 18.3% |
| Average age | 41.1 |
| Estimated audience size | 2,496,398 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 22% | |
| 30-39 | 29% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Offspring audience comes from Spain.
| Country | Share |
|---|---|
| United States | 35.3% |
| Brazil | 6.8% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Offspring audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Parental leave | Kids & Family | 9.49× | ||
| 02 | New Testament | Politics & Society | 8.19× | ||
| 03 | Child development | Business & Career | 7.16× | ||
| 04 | Bassinet | Kids & Family | 6.89× | ||
| 05 | Breast pump | Kids & Family | 6.73× | ||
| 06 | Baby transport | Kids & Family | 6.31× | ||
| 07 | Mothercare | Kids & Family | 6.03× | ||
| 08 | Baby food | Kids & Family | 5.53× | ||
| 09 | Rayo Vallecano | Travel & Leisure | 5.11× | ||
| 10 | Costume jewelry | Fashion & Accessoires | 3.07× | ||
| 11 | Volunteering | Politics & Society | 3.01× | ||
| 12 | Child care | Kids & Family | 2.86× | ||
| 13 | Natural skin care | Beauty & Wellness | 2.49× | ||
| 14 | Milk | Food & Beverages | 2.46× | ||
| 15 | Travel website | Travel & Leisure | 2.46× | ||
| 16 | Aldi | Shopping | 2.40× | ||
| 17 | Children's clothing | Fashion & Accessoires | 2.06× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.84× | ||
| 19 | Toys | Games | 1.83× | ||
| 20 | Personal care | Health | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.63× | |
| Family Orientation | CONSERVATISM | 1.57× | |
| Pet Ownership | JOY | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Need for Security | CONSERVATISM | 0.82× | |
| Social Media Usage | JOY | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Offspring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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