A data profile of the people who buy, follow and care about Offspring in Brazil — modelled from more than twelve digital signal sources. Offspring has an estimated audience of 6,800,123 people in Brazil.
Offspring has an estimated audience of 6,800,123 people in Brazil. 86.8% are female, 13.2% are male, average age 36.7. Top brand affinities: Instagram, Country music, Shopping malls, Rock music, Seleção Brasileira.
Top brand affinities include Instagram, Country music, Shopping malls, with strongest over-indexing on Instagram (2.41× the country average).
Demographically, the Offspring audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Creativity, Tradition.
The typical Offspring fan in Brazil is more female, around 36.7 years old, with strong Creativity tendencies and a notable affinity for Instagram.
The key figures that characterise the Offspring profile in Brazil.
86.8% are female, 13.2% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 86.8% |
| Male | 13.2% |
| Average age | 36.7 |
| Estimated audience size | 6,800,123 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide Offspring audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 35.3% |
| Brazil | 6.8% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Offspring audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spanish language | Politics & Society | 2.88× | ||
| 02 | Hip hop music | Music & Radio | 2.44× | ||
| 03 | Country music | Music & Radio | 2.42× | ||
| 04 | Internet & Social Media | 2.41× | |||
| 05 | Rock music | Music & Radio | 2.40× | ||
| 06 | Pop music | Music & Radio | 2.39× | ||
| 07 | Shopping malls | Shopping | 2.36× | ||
| 08 | Beauty salons | Beauty & Wellness | 2.27× | ||
| 09 | Medicine | Business & Career | 2.15× | ||
| 10 | Soul music | Music & Radio | 2.15× | ||
| 11 | Fragrances | Beauty & Wellness | 2.07× | ||
| 12 | Furniture | Home & Garden | 2.02× | ||
| 13 | Hypermarket | Shopping | 1.98× | ||
| 14 | Jazz music | Music & Radio | 1.92× | ||
| 15 | Personal care | Health | 1.90× | ||
| 16 | Action movies | Movies & TV | 1.84× | ||
| 17 | Discount stores | Shopping | 1.80× | ||
| 18 | Entrepreneurship | Business & Career | 1.71× | ||
| 19 | Religion | Business & Career | 1.60× | ||
| 20 | Seleção Brasileira | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.86× | |
| Tradition | CONSERVATISM | 1.61× | |
| Individualism | JOY | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.77× | |
| Patriotism | CONSERVATISM | 0.77× | |
| Luxury Orientation | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Offspring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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