A data profile of the people who buy, follow and care about Offspring in United Kingdom — modelled from more than twelve digital signal sources. Offspring has an estimated audience of 5,744,839 people in United Kingdom.
The average Offspring fan in United Kingdom is 40.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Adoption, Hobby, Wikipedia, with strongest over-indexing on Adoption (5.48× the country average).
Demographically, the Offspring audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Price Sensitivity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Offspring fan in United Kingdom is more female, around 40.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Adoption.
The key figures that characterise the Offspring profile in United Kingdom.
84.4% are female, 15.6% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 84.4% |
| Male | 15.6% |
| Average age | 40.4 |
| Estimated audience size | 5,744,839 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 24% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Offspring audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 35.3% |
| Brazil | 6.8% |
| United Kingdom | 5.7% |
Where the Offspring audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~4.5M | 2.31× | |
| 02 | West Midlands | ~500K | 1.95× | |
| 03 | East of England | ~600K | 1.10× | |
| 04 | Yorkshire and the Humber | ~500K | 1.10× | |
| 05 | South East | ~800K | 1.03× | |
| 06 | North East | ~200K | 1.02× | |
| 07 | South West | ~300K | 0.70× | |
| 08 | East Midlands | ~300K | 0.69× | |
| 09 | Scotland | ~400K | 0.68× | |
| 10 | Wales | ~200K | 0.61× | |
| 11 | Northern Ireland | ~90K | 0.52× | |
| 12 | North West | ~300K | 0.49× |
The strongest cross-interests of the Offspring audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flightradar24 | Travel & Leisure | 6.48× | ||
| 02 | Adoption | Kids & Family | 5.48× | ||
| 03 | Patrick Swayze | Movies & TV | 5.11× | ||
| 04 | Baby food | Kids & Family | 3.72× | ||
| 05 | Wikipedia | Internet & Social Media | 3.29× | ||
| 06 | Hot tub | Home & Garden | 3.06× | ||
| 07 | Fish and chips | Food & Beverages | 3.02× | ||
| 08 | Satire | Literature | 2.93× | ||
| 09 | Mother's Day | Kids & Family | 2.89× | ||
| 10 | Hobby | Home & Garden | 2.68× | ||
| 11 | Refrigerator | Home & Garden | 2.61× | ||
| 12 | Volunteering | Politics & Society | 2.38× | ||
| 13 | Philanthropy | Arts & Culture | 2.21× | ||
| 14 | Aldi | Shopping | 2.11× | ||
| 15 | Distilled beverage | Food & Beverages | 2.10× | ||
| 16 | Kitchen | Home & Garden | 2.05× | ||
| 17 | Weddings | Kids & Family | 1.93× | ||
| 18 | William Hill (bookmaker) | Games | 1.84× | ||
| 19 | Politics | Politics & Society | 1.83× | ||
| 20 | Internet & Social Media | 1.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.38× | |
| Extroversion | THRILL | 1.37× | |
| Convenience Orientation | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.83× | |
| Quality Awareness | PREMIUM | 0.85× | |
| Luxury Orientation | PREMIUM | 0.85× |
Offspring has an estimated audience of 5,744,839 people in United Kingdom, concentrated in England and South East.
84.4% of Offspring fans are female, 15.6% are male, with an average age of 40.4 years.
Offspring fans show strongest brand affinity for Adoption (5.48×), Hobby (2.68×), and Wikipedia (3.29×) over the country average.
Offspring fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~800K), and East of England (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Offspring itself, the audience over-indexes on Hobby (2.68×), Wikipedia (3.29×), Kitchen (2.05×), and Aldi (2.11×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Offspring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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