Rascasse Audience Intelligence

Offspring Audience in Germany

A data profile of the people who buy, follow and care about Offspring in Germany — modelled from more than twelve digital signal sources. Offspring has an estimated audience of 3,022,193 people in Germany.

#1284among Topic in Germany#175in Home & Garden

The average Offspring fan in Germany is 34.4 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Baby food, Child development, Ron Perlman, with strongest over-indexing on Baby food (5.58× the country average).

Demographically, the Offspring audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Mindfulness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Offspring fan in Germany is more female, around 34.4 years old, with strong Mindfulness tendencies and a notable affinity for Baby food.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Offspring profile in Germany.

Audience size
3M
in Germany
Gender
82.7%♀
17.3% male
Age
34.4
average years
Country rank
#2094
Topic in Germany
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Offspring fans

82.7% are female, 17.3% are male, average age 34.4.

Fig. 02

Gender split

82.7%
Female
17.3%
Male
Demographic split for Offspring audience in Germany
MetricValue
Female82.7%
Male17.3%
Average age34.4
Estimated audience size3,022,193
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Offspring audience in Germany
Age bracketShare%
16-1919%
20-2934%
30-3927%
40-4913%
50+7%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Offspring audience comes from Germany.

Worldwide audience distribution share by country for Offspring
CountryShare
United States35.3%
Brazil6.8%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Offspring audience in Germany is strongest.

Fig. 05

Top regions by affinity

Offspring fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~700K1.39×
02Thüringen~90K1.15×
03Sachsen~200K1.14×
04Saarland~40K1.12×
05Hessen~300K1.11×
06Berlin~100K1.08×
07Hamburg~70K1.06×
08Rheinland-Pfalz~200K1.05×
09Baden-Württemberg~400K1.00×
10Brandenburg~90K0.98×
11Niedersachsen~300K0.92×
12Sachsen-Anhalt~70K0.88×
13Schleswig-Holstein~90K0.86×
14Nordrhein-Westfalen~600K0.85×
15Mecklenburg-Vorpommern~50K0.83×
16Bremen~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Offspring, Germany
0.83×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Offspring audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Offspring audience
#·InterestCategoryAffinity×
01Ron PerlmanMovies & TV16.18×
02Steve McQueenMovies & TV16.18×
03Ford GTCars & Mobility16.18×
04John GoodmanMovies & TV15.81×
05Vincent D'OnofrioMovies & TV11.45×
06Kronen ZeitungNews8.36×
07BassinetKids & Family6.10×
08Romper suitFashion & Accessoires6.10×
09Baby foodKids & Family5.58×
10Parental leaveKids & Family5.35×
11MothercareKids & Family5.17×
12Child developmentBusiness & Career4.43×
13SatireLiterature3.74×
14Alles was zähltMovies & TV3.43×
15AirbnbTravel & Leisure2.16×
16DeichmannShopping2.02×
17TagesschauMovies & TV2.00×
18Do it yourself (DIY)Home & Garden2.00×
19RossmannShopping1.90×
20IKEAHome & Garden1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Offspring audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Offspring audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.63×
Community OrientationOPEN1.52×
Design AffinityPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Offspring audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.84×
Career OrientationPOWER0.90×
Need for SecurityCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Offspring have in Germany?

Offspring has an estimated audience of 3,022,193 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Offspring fans?

82.7% of Offspring fans are female, 17.3% are male, with an average age of 34.4 years.

03

Which brands do Offspring fans like most?

Offspring fans show strongest brand affinity for Baby food (5.58×), Child development (4.43×), and Ron Perlman (16.18×) over the country average.

04

Where do Offspring fans live in Germany?

Offspring fans in Germany are most concentrated in Bayern (reach ~700K), Nordrhein-Westfalen (reach ~600K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Offspring fans also like?

Beyond Offspring itself, the audience over-indexes on Child development (4.43×), Ron Perlman (16.18×), Steve McQueen (16.18×), and Parental leave (5.35×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Offspring audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Offspring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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