Offspring Audience in Germany
Offspring has an estimated audience of 3,022,193 people in Germany. 82.7% are female, 17.3% are male, average age 34.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Home Office, Khādī, Škoda Kodiaq, Cachorro, Esra Erol.
The average Offspring fan in Germany is 34.4 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Home Office, Khādī, Škoda Kodiaq, with strongest over-indexing on Home Office (1.7× the country average). Demographically, the Offspring audience skews more female with an average age of 34.4, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Offspring fans
| Metric | Value |
|---|---|
| Female | 82.7% |
| Male | 17.3% |
| Average age | 34.4 |
| Estimated audience size | 3,022,193 |
Audience persona
The typical Offspring fan in Germany is more female, around 34.4 years old, with strong DIY Mentality tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 711,663 | 1.46× |
| Nordrhein-Westfalen | 559,353 | 0.85× |
| Baden-Württemberg | 427,984 | 1.04× |
| Niedersachsen | 269,206 | 0.92× |
| Hessen | 268,135 | 1.16× |
| Sachsen | 168,732 | 1.14× |
| Rheinland-Pfalz | 154,758 | 1.02× |
| Berlin | 154,350 | 1.14× |
| Schleswig-Holstein | 92,165 | 0.85× |
| Brandenburg | 85,317 | 0.91× |
| Thüringen | 77,910 | 1.01× |
| Hamburg | 74,757 | 1.09× |
| Sachsen-Anhalt | 61,139 | 0.78× |
| Saarland | 42,874 | 1.16× |
| Mecklenburg-Vorpommern | 41,337 | 0.72× |
| Bremen | 19,471 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.7× | Business & Career |
| Khādī | 16.18× | Home & Garden |
| Škoda Kodiaq | 1.84× | Cars & Mobility |
| Cachorro | 2.99× | Pets & Animals |
| Esra Erol | 4.56× | Movies & TV |
| Mustard seed | 8.35× | Food & Beverages |
| Golem | 2.59× | Technology & Electronics |
| Ipekyol | 3.06× | Shopping |
| Bank account | 2.02× | Business & Career |
| Timo Hildebrand | 5.65× | Sports |
| Durban University of Technology | 2.52× | Business & Career |
| Hypatia | 5.74× | Politics & Society |
| The Journey (1959 film) | 7.14× | Movies & TV |
| Information sensitivity | 2.48× | Technology & Electronics |
| Homesteading | 2.89× | Home & Garden |
| Faberlic | 16.18× | Beauty & Wellness |
| Coworking | 1.6× | Business & Career |
| Moroccan riad | 2.32× | Politics & Society |
| Cloppenburg | 1.73× | Travel & Leisure |
| Huck (magazine) | 3.76× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.5 |
| Sustainability | BALANCE | 1.42 |
| Healthy Lifestyle | BALANCE | 1.38 |
| Creativity | OPEN | 1.36 |
| LGBTQ+ Identity | OPEN | 1.35 |
| Design Affinity | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.3% |
| Brazil | 6.8% |
| United Kingdom | 5.7% |
See Offspring audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Offspring have in Germany?
Offspring has an estimated audience of 3,022,193 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Offspring fans?
82.7% of Offspring fans are female, 17.3% are male, with an average age of 34.4 years.
Which brands do Offspring fans like most?
Offspring fans show strongest brand affinity for Home Office (1.7×), Khādī (16.18×), and Škoda Kodiaq (1.84×) over the country average.
Where do Offspring fans live in Germany?
Offspring fans in Germany are most concentrated in Bayern (reach 711,663), Nordrhein-Westfalen (reach 559,353), and Baden-Württemberg (reach 427,984). These three regions account for the largest share of the active audience.
What other brands do Offspring fans also like?
Beyond Offspring itself, the audience over-indexes on Khādī (16.18×), Škoda Kodiaq (1.84×), Cachorro (2.99×), and Esra Erol (4.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Offspring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.