Mothercare Audience in Germany
Mothercare has an estimated audience of 2,285,819 people in Germany. 71.2% are female, 28.8% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: Baby food, Toddler, Infant clothing, Infant bodysuit, Infant bed.
The average Mothercare fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include Baby food, Toddler, Infant clothing, with strongest over-indexing on Baby food (8.35× the country average). Demographically, the Mothercare audience skews more female with an average age of 37.7, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Mothercare fans
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 37.7 |
| Estimated audience size | 2,285,819 |
Audience persona
The typical Mothercare fan in Germany is more female, around 37.7 years old, with strong DIY Mentality tendencies and a notable affinity for Baby food.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 364,585 | 0.73× |
| Hessen | 354,283 | 2.03× |
| Bayern | 352,625 | 0.96× |
| Baden-Württemberg | 242,367 | 0.78× |
| Berlin | 160,030 | 1.57× |
| Niedersachsen | 132,877 | 0.6× |
| Rheinland-Pfalz | 58,009 | 0.51× |
| Sachsen | 57,687 | 0.51× |
| Schleswig-Holstein | 55,006 | 0.67× |
| Hamburg | 54,878 | 1.06× |
| Thüringen | 46,824 | 0.8× |
| Sachsen-Anhalt | 45,475 | 0.77× |
| Mecklenburg-Vorpommern | 43,805 | 1× |
| Brandenburg | 42,148 | 0.59× |
| Saarland | 39,759 | 1.42× |
| Bremen | 39,018 | 2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Baby food | 8.35× | Kids & Family |
| Toddler | 5.33× | Kids & Family |
| Infant clothing | 5.94× | Kids & Family |
| Infant bodysuit | 5.77× | Kids & Family |
| Infant bed | 6.81× | Home & Garden |
| Pre-kindergarten | 5× | Kids & Family |
| Baby Walz | 6.76× | Kids & Family |
| Parent | 3.33× | Kids & Family |
| Parental leave | 5.57× | Kids & Family |
| Baby monitor | 7.22× | Kids & Family |
| Breastfeeding | 6.52× | Kids & Family |
| Pacifier | 7.13× | Kids & Family |
| Diaper | 6.49× | Kids & Family |
| Diaper bag | 5.58× | Kids & Family |
| Child care | 4.25× | Kids & Family |
| Childbirth | 5.15× | Kids & Family |
| Pampers | 5.12× | Kids & Family |
| Baby shower | 6.05× | Kids & Family |
| Offspring | 5.17× | Home & Garden |
| Child safety seat | 4.89× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.76 |
| Family Orientation | CONSERVATISM | 1.59 |
| Indulgence | JOY | 1.58 |
| Sustainability | BALANCE | 1.51 |
| Creativity | OPEN | 1.45 |
| Individualism | JOY | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 18.6% |
| United States | 18.0% |
| Germany | 5.7% |
See Mothercare audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mothercare have in Germany?
Mothercare has an estimated audience of 2,285,819 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Mothercare fans?
71.2% of Mothercare fans are female, 28.8% are male, with an average age of 37.7 years.
Which brands do Mothercare fans like most?
Mothercare fans show strongest brand affinity for Baby food (8.35×), Toddler (5.33×), and Infant clothing (5.94×) over the country average.
Where do Mothercare fans live in Germany?
Mothercare fans in Germany are most concentrated in Nordrhein-Westfalen (reach 364,585), Hessen (reach 354,283), and Bayern (reach 352,625). These three regions account for the largest share of the active audience.
What other brands do Mothercare fans also like?
Beyond Mothercare itself, the audience over-indexes on Toddler (5.33×), Infant clothing (5.94×), Infant bodysuit (5.77×), and Infant bed (6.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mothercare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.