Rascasse Audience Intelligence

Mothercare Audience in Germany

A data profile of the people who buy, follow and care about Mothercare in Germany — modelled from more than twelve digital signal sources. Mothercare has an estimated audience of 2,285,819 people in Germany.

#1724among Topic in Germany#87in Kids & Family

The average Mothercare fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Baby food, Toddler, Infant clothing, with strongest over-indexing on Baby food (8.35× the country average).

Demographically, the Mothercare audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Family Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mothercare fan in Germany is more female, around 37.7 years old, with strong Family Orientation tendencies and a notable affinity for Baby food.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mothercare profile in Germany.

Audience size
2.3M
in Germany
Gender
71.2%♀
28.8% male
Age
37.7
average years
Country rank
#2918
Topic in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mothercare fans

71.2% are female, 28.8% are male, average age 37.7.

Fig. 02

Gender split

71.2%
Female
28.8%
Male
Demographic split for Mothercare audience in Germany
MetricValue
Female71.2%
Male28.8%
Average age37.7
Estimated audience size2,285,819
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Mothercare audience in Germany
Age bracketShare%
16-1918%
20-2925%
30-3924%
40-4920%
50+14%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Mothercare audience comes from Germany.

Worldwide audience distribution share by country for Mothercare
CountryShare
Japan18.6%
United States18.0%
Germany5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mothercare audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mothercare fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~300K1.78×
02Bremen~30K1.29×
03Berlin~100K1.26×
04Saarland~30K1.14×
05Hamburg~50K1.01×
06Mecklenburg-Vorpommern~40K1.00×
07Sachsen-Anhalt~60K0.96×
08Thüringen~60K0.96×
09Bayern~300K0.93×
10Brandenburg~60K0.91×
11Schleswig-Holstein~70K0.90×
12Rheinland-Pfalz~100K0.86×
13Sachsen~90K0.84×
14Baden-Württemberg~300K0.82×
15Niedersachsen~200K0.78×
16Nordrhein-Westfalen~400K0.77×
Fig. 06

Affinity by region

Affinity by region — Mothercare, Germany
0.77×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mothercare audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mothercare audience
#·InterestCategoryAffinity×
01Baby foodKids & Family8.35×
02Baby monitorKids & Family7.22×
03PacifierKids & Family7.13×
04Infant bedHome & Garden6.81×
05Baby WalzKids & Family6.76×
06BreastfeedingKids & Family6.52×
07DiaperKids & Family6.49×
08Baby showerKids & Family6.05×
09Infant clothingKids & Family5.94×
10Infant bodysuitKids & Family5.77×
11Diaper bagKids & Family5.58×
12Parental leaveKids & Family5.57×
13ToddlerKids & Family5.33×
14OffspringHome & Garden5.17×
15ChildbirthKids & Family5.15×
16PampersKids & Family5.12×
17Pre-kindergartenKids & Family5.00×
18Child safety seatKids & Family4.89×
19Child careKids & Family4.25×
20ParentKids & Family3.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mothercare audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mothercare audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.43×
Design AffinityPREMIUM1.23×
CreativityOPEN1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mothercare audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.45×
Need for SecurityCONSERVATISM0.45×
SpiritualityBALANCE0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mothercare have in Germany?

Mothercare has an estimated audience of 2,285,819 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mothercare fans?

71.2% of Mothercare fans are female, 28.8% are male, with an average age of 37.7 years.

03

Which brands do Mothercare fans like most?

Mothercare fans show strongest brand affinity for Baby food (8.35×), Toddler (5.33×), and Infant clothing (5.94×) over the country average.

04

Where do Mothercare fans live in Germany?

Mothercare fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Hessen (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Mothercare fans also like?

Beyond Mothercare itself, the audience over-indexes on Toddler (5.33×), Infant clothing (5.94×), Infant bodysuit (5.77×), and Infant bed (6.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Mothercare audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mothercare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →