Rascasse Audience Intelligence

Baby monitor Audience in Germany

A data profile of the people who buy, follow and care about Baby monitor in Germany — modelled from more than twelve digital signal sources. Baby monitor has an estimated audience of 1,983,082 people in Germany.

#1946among Topic in Germany#101in Kids & Family

The average Baby monitor fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Entertainment, Arts and music, Food and drink, with strongest over-indexing on Entertainment (1.88× the country average).

Demographically, the Baby monitor audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Pet Ownership, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Baby monitor fan in Germany is more female, around 36.1 years old, with strong Pet Ownership tendencies and a notable affinity for Entertainment.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baby monitor profile in Germany.

Audience size
2M
in Germany
Gender
77.9%♀
22.1% male
Age
36.1
average years
Country rank
#3382
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baby monitor fans

77.9% are female, 22.1% are male, average age 36.1.

Fig. 02

Gender split

77.9%
Female
22.1%
Male
Demographic split for Baby monitor audience in Germany
MetricValue
Female77.9%
Male22.1%
Average age36.1
Estimated audience size1,983,082
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Baby monitor audience in Germany
Age bracketShare%
16-1921%
20-2927%
30-3924%
40-4916%
50+12%
Fig. 04

Worldwide distribution

6.6%

of the worldwide Baby monitor audience comes from Germany.

Worldwide audience distribution share by country for Baby monitor
CountryShare
United States21.9%
Japan19.8%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baby monitor audience in Germany is strongest.

Fig. 05

Top regions by affinity

Baby monitor fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~400K1.20×
02Baden-Württemberg~300K1.12×
03Rheinland-Pfalz~100K1.09×
04Sachsen-Anhalt~60K1.09×
05Thüringen~50K1.07×
06Nordrhein-Westfalen~500K1.05×
07Niedersachsen~200K1.05×
08Berlin~90K1.05×
09Hessen~200K1.00×
10Sachsen~100K1.00×
11Saarland~20K1.00×
12Bremen~20K0.98×
13Schleswig-Holstein~70K0.94×
14Hamburg~40K0.94×
15Mecklenburg-Vorpommern~40K0.94×
16Brandenburg~60K0.91×
Fig. 06

Affinity by region

Affinity by region — Baby monitor, Germany
0.91×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baby monitor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baby monitor audience
#·InterestCategoryAffinity×
01ChildhoodKids & Family2.76×
02H&MShopping2.49×
03LidlShopping2.45×
04IKEAHome & Garden2.43×
05Harry PotterMovies & TV2.20×
06BundesligaSports2.02×
07PetsPets & Animals2.01×
08FC Bayern MunichSports1.93×
09Outdoor recreationSports1.92×
10ReadingLiterature1.91×
11Arts and musicArts & Culture1.90×
12FoodFood & Beverages1.89×
13EntertainmentMovies & TV1.88×
14SportsSports1.87×
15VehiclesCars & Mobility1.84×
16Food and drinkFood & Beverages1.81×
17MoviesMovies & TV1.81×
18GermanyTravel & Leisure1.73×
19MusicBusiness & Career1.70×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baby monitor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baby monitor audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.09×
Design AffinityPREMIUM1.91×
SustainabilityBALANCE1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baby monitor audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM1.08×
SpiritualityBALANCE1.16×
Need for SecurityCONSERVATISM1.19×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baby monitor have in Germany?

Baby monitor has an estimated audience of 1,983,082 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Baby monitor fans?

77.9% of Baby monitor fans are female, 22.1% are male, with an average age of 36.1 years.

03

Which brands do Baby monitor fans like most?

Baby monitor fans show strongest brand affinity for Entertainment (1.88×), Arts and music (1.9×), and Food and drink (1.81×) over the country average.

04

Where do Baby monitor fans live in Germany?

Baby monitor fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Baby monitor fans also like?

Beyond Baby monitor itself, the audience over-indexes on Arts and music (1.9×), Food and drink (1.81×), Food (1.89×), and FC Bayern Munich (1.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Baby monitor audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Baby monitor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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