Baby monitor Audience in Germany
Baby monitor has an estimated audience of 1,983,082 people in Germany. 77.9% are female, 22.1% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Entertainment, Arts and music, Food and drink, Food.
The average Baby monitor fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Entertainment, Arts and music, with strongest over-indexing on Harry Potter (2.2× the country average). Demographically, the Baby monitor audience skews more female with an average age of 36.1, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Baby monitor fans
| Metric | Value |
|---|---|
| Female | 77.9% |
| Male | 22.1% |
| Average age | 36.1 |
| Estimated audience size | 1,983,082 |
Audience persona
The typical Baby monitor fan in Germany is more female, around 36.1 years old, with strong DIY Mentality tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 466,799 | 1.08× |
| Bayern | 403,222 | 1.26× |
| Baden-Württemberg | 310,977 | 1.15× |
| Niedersachsen | 207,428 | 1.08× |
| Hessen | 151,642 | 1× |
| Rheinland-Pfalz | 111,957 | 1.13× |
| Berlin | 96,955 | 1.09× |
| Sachsen | 96,723 | 0.99× |
| Schleswig-Holstein | 65,382 | 0.92× |
| Thüringen | 55,882 | 1.11× |
| Sachsen-Anhalt | 55,614 | 1.08× |
| Brandenburg | 53,894 | 0.88× |
| Hamburg | 40,322 | 0.9× |
| Mecklenburg-Vorpommern | 31,540 | 0.83× |
| Saarland | 22,150 | 0.91× |
| Bremen | 15,377 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.2× | Movies & TV |
| Entertainment | 1.88× | Movies & TV |
| Arts and music | 1.9× | Arts & Culture |
| Food and drink | 1.81× | Food & Beverages |
| Food | 1.89× | Food & Beverages |
| Reading | 1.91× | Literature |
| Sports | 1.87× | Sports |
| Outdoor recreation | 1.92× | Sports |
| Lidl | 2.45× | Shopping |
| IKEA | 2.43× | Home & Garden |
| Pets | 2.01× | Pets & Animals |
| H&M | 2.49× | Shopping |
| Vehicles | 1.84× | Cars & Mobility |
| Movies | 1.81× | Movies & TV |
| Germany | 1.73× | Travel & Leisure |
| Music | 1.7× | Business & Career |
| Bundesliga | 2.02× | Sports |
| Childhood | 2.76× | Kids & Family |
| FC Bayern Munich | 1.93× | Sports |
| Business and industry | 1.51× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.69 |
| Design Affinity | PREMIUM | 1.48 |
| Sustainability | BALANCE | 1.41 |
| Creativity | OPEN | 1.37 |
| Healthy Lifestyle | BALANCE | 1.36 |
| Luxury Orientation | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| Japan | 19.8% |
| Germany | 6.6% |
See Baby monitor audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Baby monitor have in Germany?
Baby monitor has an estimated audience of 1,983,082 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Baby monitor fans?
77.9% of Baby monitor fans are female, 22.1% are male, with an average age of 36.1 years.
Which brands do Baby monitor fans like most?
Baby monitor fans show strongest brand affinity for Harry Potter (2.2×), Entertainment (1.88×), and Arts and music (1.9×) over the country average.
Where do Baby monitor fans live in Germany?
Baby monitor fans in Germany are most concentrated in Nordrhein-Westfalen (reach 466,799), Bayern (reach 403,222), and Baden-Württemberg (reach 310,977). These three regions account for the largest share of the active audience.
What other brands do Baby monitor fans also like?
Beyond Baby monitor itself, the audience over-indexes on Entertainment (1.88×), Arts and music (1.9×), Food and drink (1.81×), and Food (1.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Baby monitor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.