Rascasse Audience Intelligence

Baby monitor Audience in United States

A data profile of the people who buy, follow and care about Baby monitor in United States — modelled from more than twelve digital signal sources. Baby monitor has an estimated audience of 6,580,394 people in United States.

#3161among Topic in United States#155in Kids & Family

The average Baby monitor fan in United States is 35.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sports, Arts and music, Food and drink, with strongest over-indexing on Sports (2.3× the country average).

Demographically, the Baby monitor audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Healthy Lifestyle, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Baby monitor fan in United States is more female, around 35.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Sports.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baby monitor profile in United States.

Audience size
6.6M
in United States
Gender
82.5%♀
17.5% male
Age
35.0
average years
Country rank
#5296
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baby monitor fans

82.5% are female, 17.5% are male, average age 35.0.

Fig. 02

Gender split

82.5%
Female
17.5%
Male
Demographic split for Baby monitor audience in United States
MetricValue
Female82.5%
Male17.5%
Average age35.0
Estimated audience size6,580,394
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Baby monitor audience in United States
Age bracketShare%
16-1926%
20-2926%
30-3921%
40-4915%
50+12%
Fig. 04

Worldwide distribution

21.9%

of the worldwide Baby monitor audience comes from United States.

Worldwide audience distribution share by country for Baby monitor
CountryShare
United States21.9%
Japan19.8%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baby monitor audience in United States is strongest.

Fig. 05

Top regions by affinity

Baby monitor fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~40K1.32×
02Kentucky~100K1.23×
03Arkansas~70K1.22×
04Mississippi~70K1.20×
05Alabama~100K1.19×
06North Dakota~20K1.18×
07Kansas~60K1.17×
08Louisiana~100K1.16×
09Nebraska~40K1.14×
10Maine~30K1.12×
11Montana~20K1.12×
12South Dakota~20K1.12×
13Missouri~100K1.11×
14Tennessee~100K1.09×
15Oklahoma~80K1.09×
16Iowa~60K1.08×
17Indiana~100K1.07×
18Pennsylvania~200K1.05×
19Michigan~200K1.05×
20New Hampshire~30K1.05×
21Ohio~200K1.04×
22South Carolina~100K1.04×
23Connecticut~70K1.04×
24North Carolina~200K1.03×
25Utah~60K1.03×
26Idaho~30K1.02×
27Texas~600K1.01×
28Illinois~200K0.99×
29Minnesota~90K0.98×
30New Jersey~200K0.97×
31Virginia~200K0.97×
32Vermont~10K0.97×
33Georgia~200K0.96×
34Wisconsin~90K0.95×
35Rhode Island~20K0.94×
36Massachusetts~100K0.93×
37Oregon~70K0.92×
38Washington~100K0.91×
39New Mexico~30K0.91×
40Alaska~10K0.91×
41Delaware~20K0.87×
42California~600K0.86×
43Colorado~90K0.85×
44New York~300K0.83×
45Maryland~90K0.81×
46Hawaii~20K0.80×
47Florida~300K0.78×
48Arizona~100K0.76×
49Nevada~50K0.72×
50Washington, District of Columbia~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Baby monitor, United States
0.67×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baby monitor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baby monitor audience
#·InterestCategoryAffinity×
01Hobby LobbyHome & Garden3.02×
02CelebrityMovies & TV2.81×
03SportsSports2.30×
04FoodFood & Beverages2.30×
05Arts and musicArts & Culture2.29×
06EntertainmentMovies & TV2.28×
07PetsPets & Animals2.27×
08ChildKids & Family2.26×
09Outdoor recreationSports2.25×
10Food and drinkFood & Beverages2.22×
11MusicBusiness & Career2.17×
12MoviesMovies & TV2.12×
13Live eventsMusic & Radio2.11×
14ReadingLiterature2.10×
15Consumer electronicsTechnology & Electronics2.08×
16BeveragesFood & Beverages2.05×
17ClothingFashion & Accessoires2.03×
18ShoppingShopping1.94×
19GamesGames1.93×
20Fitness and wellnessSports1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baby monitor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baby monitor audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.83×
IndividualismJOY1.76×
Urban LifestyleOPEN1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baby monitor audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.69×
Risk AppetiteTHRILL0.80×
Need for SecurityCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baby monitor have in United States?

Baby monitor has an estimated audience of 6,580,394 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Baby monitor fans?

82.5% of Baby monitor fans are female, 17.5% are male, with an average age of 35.0 years.

03

Which brands do Baby monitor fans like most?

Baby monitor fans show strongest brand affinity for Sports (2.3×), Arts and music (2.29×), and Food and drink (2.22×) over the country average.

04

Where do Baby monitor fans live in United States?

Baby monitor fans in United States are most concentrated in California (reach ~600K), Texas (reach ~600K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Baby monitor fans also like?

Beyond Baby monitor itself, the audience over-indexes on Arts and music (2.29×), Food and drink (2.22×), Food (2.3×), and Music (2.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Baby monitor audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Baby monitor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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