Baby monitor Audience in United States

Baby monitor logo

Baby monitor has an estimated audience of 6,580,394 people in United States. 82.5% are female, 17.5% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: Sports, Arts and music, Food and drink, Food, Music.

The average Baby monitor fan in United States is 35.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sports, Arts and music, Food and drink, with strongest over-indexing on Sports (2.3× the country average). Demographically, the Baby monitor audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Baby monitor fans

Demographic split for Baby monitor audience in United States
MetricValue
Female82.5%
Male17.5%
Average age35.0
Estimated audience size6,580,394

Audience persona

The typical Baby monitor fan in United States is more female, around 35.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Sports.

Top regions in United States

Top regions ranked by reach for Baby monitor in United States
RegionReachAffinity
California659,7550.91×
Texas582,6871.03×
Florida377,6010.85×
New York325,3370.88×
Pennsylvania236,8151.07×
Ohio224,7411.11×
Illinois222,1181.01×
North Carolina217,3911.1×
Georgia204,9701.01×
Michigan187,6691.09×
New Jersey164,6290.98×
Virginia157,6060.98×
Tennessee157,1391.19×
Indiana133,3421.11×
Massachusetts129,7501×
Washington126,6580.96×
Missouri112,6071.06×
Alabama109,9631.2×
South Carolina106,7471.08×
Arizona105,0350.78×
Kentucky101,6451.23×
Louisiana97,7181.15×
Minnesota93,0770.99×
Wisconsin90,9710.92×
Maryland90,9520.8×
Colorado90,5180.87×
Oklahoma82,8281.13×
Oregon71,7370.95×
Connecticut70,9241.07×
Arkansas65,9541.22×
Mississippi64,2181.18×
Kansas58,5661.13×
Iowa58,3831.08×
Utah55,7470.95×
Nevada45,3380.71×
West Virginia40,6991.33×
Nebraska36,2531.1×
Idaho32,5190.99×
New Mexico28,8820.88×
Maine26,3941.12×
New Hampshire25,7650.99×
Hawaii21,8980.77×
Montana19,9211.09×
Rhode Island19,7500.94×
North Dakota15,1231.12×
South Dakota14,7060.97×
Delaware14,6020.8×
Washington, District of Columbia12,2260.62×
Alaska11,3300.8×
Vermont10,1650.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baby monitor audience
BrandAffinityCategory
Sports2.3×Sports
Arts and music2.29×Arts & Culture
Food and drink2.22×Food & Beverages
Food2.3×Food & Beverages
Music2.17×Business & Career
Celebrity2.81×Movies & TV
Entertainment2.28×Movies & TV
Pets2.27×Pets & Animals
Movies2.12×Movies & TV
Outdoor recreation2.25×Sports
Reading2.1×Literature
Consumer electronics2.08×Technology & Electronics
Live events2.11×Music & Radio
Clothing2.03×Fashion & Accessoires
Shopping1.94×Shopping
Fitness and wellness1.91×Sports
Hobby Lobby3.02×Home & Garden
Games1.93×Games
Child2.26×Kids & Family
Beverages2.05×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baby monitor audience
TraitClusterScore
Luxury OrientationPREMIUM3.79
Risk AppetiteTHRILL1.49
Pet OwnershipJOY1.39
DIY MentalityTHRILL1.38
Design AffinityPREMIUM1.36
Sports ActivityPOWER1.23

Worldwide distribution

Worldwide audience distribution share by country for Baby monitor
CountryShare
United States21.9%
Japan19.8%
Germany6.6%

See Baby monitor audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Baby monitor have in United States?

Baby monitor has an estimated audience of 6,580,394 people in United States, concentrated in California and Texas.

What is the gender split and age of Baby monitor fans?

82.5% of Baby monitor fans are female, 17.5% are male, with an average age of 35.0 years.

Which brands do Baby monitor fans like most?

Baby monitor fans show strongest brand affinity for Sports (2.3×), Arts and music (2.29×), and Food and drink (2.22×) over the country average.

Where do Baby monitor fans live in United States?

Baby monitor fans in United States are most concentrated in California (reach 659,755), Texas (reach 582,687), and Florida (reach 377,601). These three regions account for the largest share of the active audience.

What other brands do Baby monitor fans also like?

Beyond Baby monitor itself, the audience over-indexes on Arts and music (2.29×), Food and drink (2.22×), Food (2.3×), and Music (2.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baby monitor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.