Rascasse Audience Intelligence

Games Audience in United States

A data profile of the people who buy, follow and care about Games in United States — modelled from more than twelve digital signal sources. Games has an estimated audience of 150,640,769 people in United States.

#18among Topic in United States#1in Games

The average Games fan in United States is 38.7 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Games profile in United States.

Audience size
150.6M
in United States
Gender
49.1%♀
50.9% male
Age
38.7
average years
Country rank
#25
Topic in United States
Fig. 01

Search interest · 12-month trend

+88%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Games fans

49.1% are female, 50.9% are male, average age 38.7.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Games audience in United States
MetricValue
Female49.1%
Male50.9%
Average age38.7
Estimated audience size150,640,769
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Games audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3918%
40-4919%
50+21%
Fig. 04

Worldwide distribution

18.3%

of the worldwide Games audience comes from United States.

Worldwide audience distribution share by country for Games
CountryShare
United States18.3%
Japan5.9%
India5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Games audience in United States is strongest.

Fig. 05

Top regions by affinity

Games fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~2.5M1.40×
02Oklahoma~2.5M1.38×
03Alabama~3M1.37×
04Texas~17M1.34×
05Arkansas~1.5M1.33×
06Mississippi~1.5M1.31×
07Louisiana~2.5M1.26×
08Georgia~5.5M1.22×
09North Carolina~5.5M1.21×
10Indiana~3M1.17×
11Nebraska~900K1.17×
12North Dakota~400K1.16×
13Missouri~2.5M1.13×
14Utah~1.5M1.13×
15South Dakota~400K1.11×
16Virginia~4M1.10×
17Kansas~1.5M1.09×
18Pennsylvania~5.5M1.06×
19Ohio~5M1.06×
20South Carolina~2.5M1.05×
21Iowa~1.5M1.04×
22Wisconsin~2.5M0.99×
23Idaho~700K0.99×
24West Virginia~700K0.96×
25Alaska~300K0.96×
26Illinois~4.5M0.94×
27Washington~3M0.94×
28Maryland~2.5M0.94×
29Montana~400K0.93×
30Arizona~3M0.92×
31Oregon~1.5M0.92×
32New Mexico~700K0.92×
33New York~7.5M0.91×
34Michigan~3.5M0.91×
35Minnesota~2M0.90×
36Tennessee~2.5M0.89×
37Nevada~1.5M0.89×
38California~14M0.87×
39New Hampshire~500K0.85×
40New Jersey~3M0.84×
41Delaware~300K0.84×
42Connecticut~1M0.82×
43Florida~8.5M0.81×
44Hawaii~500K0.81×
45Massachusetts~2.5M0.80×
46Rhode Island~400K0.80×
47Colorado~2M0.78×
48Maine~400K0.76×
49Vermont~200K0.70×
50Washington, District of Columbia~300K0.56×
Fig. 06

Affinity by region

Affinity by region — Games, United States
0.56×1.00×1.40×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Games audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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