Games Audience in United States
Games has an estimated audience of 150,640,769 people in United States. 49.1% are female, 50.9% are male, average age 38.7. Top regions: Texas, California, Florida.
The average Games fan in United States is 38.7 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida.
Category: Games · Type: Topic
Demographics of Games fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 38.7 |
| Estimated audience size | 150,640,769 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 16,808,028 | 1.3× |
| California | 14,890,074 | 0.9× |
| Florida | 8,932,735 | 0.88× |
| New York | 7,923,209 | 0.94× |
| Georgia | 5,595,765 | 1.21× |
| Pennsylvania | 5,364,376 | 1.06× |
| Illinois | 5,144,298 | 1.03× |
| Ohio | 5,118,533 | 1.1× |
| North Carolina | 5,049,642 | 1.11× |
| Virginia | 4,180,539 | 1.14× |
| Michigan | 3,871,147 | 0.98× |
| New Jersey | 3,361,156 | 0.88× |
| Indiana | 3,207,059 | 1.17× |
| Washington | 3,143,015 | 1.04× |
| Arizona | 2,896,842 | 0.94× |
| Tennessee | 2,832,826 | 0.94× |
| Alabama | 2,730,940 | 1.3× |
| Missouri | 2,700,089 | 1.11× |
| Massachusetts | 2,610,467 | 0.88× |
| Kentucky | 2,587,695 | 1.37× |
| Louisiana | 2,425,397 | 1.25× |
| South Carolina | 2,373,679 | 1.05× |
| Maryland | 2,357,380 | 0.91× |
| Oklahoma | 2,207,975 | 1.32× |
| Wisconsin | 2,198,063 | 0.97× |
| Colorado | 2,140,929 | 0.9× |
| Minnesota | 2,012,928 | 0.93× |
| Oregon | 1,687,982 | 0.98× |
| Mississippi | 1,654,649 | 1.33× |
| Arkansas | 1,577,829 | 1.27× |
| Utah | 1,547,092 | 1.15× |
| Kansas | 1,354,296 | 1.14× |
| Nevada | 1,348,425 | 0.93× |
| Iowa | 1,290,334 | 1.04× |
| Connecticut | 1,226,802 | 0.81× |
| Nebraska | 829,853 | 1.1× |
| Idaho | 722,172 | 0.96× |
| New Mexico | 684,997 | 0.91× |
| West Virginia | 613,306 | 0.87× |
| Hawaii | 509,297 | 0.79× |
| New Hampshire | 502,290 | 0.85× |
| Maine | 431,944 | 0.8× |
| Rhode Island | 376,443 | 0.79× |
| Montana | 374,324 | 0.9× |
| South Dakota | 354,030 | 1.02× |
| North Dakota | 353,331 | 1.14× |
| Delaware | 314,315 | 0.76× |
| Alaska | 282,395 | 0.88× |
| Washington, District of Columbia | 276,880 | 0.61× |
| Vermont | 184,402 | 0.7× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.9% |
| India | 5.2% |
See Games audiences in other countries
More Games audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.