A data profile of the people who buy, follow and care about Games in Canada — modelled from more than twelve digital signal sources. Games has an estimated audience of 17,186,910 people in Canada.
The average Games fan in Canada is 39.3 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Twitch, Fantasy cricket, Global Study UK, with strongest over-indexing on Twitch (1.54× the country average).
Demographically, the Games audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Games fan in Canada is balanced, around 39.3 years old, with strong Spirituality tendencies and a notable affinity for Twitch.
The key figures that characterise the Games profile in Canada.
47.4% are female, 52.6% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 39.3 |
| Estimated audience size | 17,186,910 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide Games audience comes from Canada.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.9% |
| India | 5.2% |
Where the Games audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Manitoba | ~900K | 1.42× | |
| 02 | Saskatchewan | ~700K | 1.34× | |
| 03 | Ontario | ~8.5M | 1.19× | |
| 04 | Alberta | ~2.5M | 1.18× | |
| 05 | New Brunswick | ~500K | 1.15× | |
| 06 | British Columbia | ~3M | 1.14× | |
| 07 | Nova Scotia | ~500K | 0.90× | |
| 08 | Newfoundland and Labrador | ~200K | 0.64× | |
| 09 | Prince Edward Island | ~50K | 0.58× | |
| 10 | Quebec | ~2M | 0.53× |
The strongest cross-interests of the Games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | IPL Cricket | Sports | 1.74× | ||
| 02 | Saint Seiya | Literature | 1.65× | ||
| 03 | RummyCircle | Games | 1.65× | ||
| 04 | Anime Lovers | Movies & TV | 1.63× | ||
| 05 | domain | Internet & Social Media | 1.63× | ||
| 06 | The Sims Resource | Games | 1.60× | ||
| 07 | The Sims 4: Get to Work | Games | 1.56× | ||
| 08 | Virender Sehwag | Sports | 1.56× | ||
| 09 | Philips TV | Technology & Electronics | 1.56× | ||
| 10 | The Sims FreePlay | Games | 1.56× | ||
| 11 | Twitch | Games | 1.54× | ||
| 12 | Kings League | Sports | 1.54× | ||
| 13 | Horrorcamp | Internet & Social Media | 1.54× | ||
| 14 | Minecraft: Story Mode | Games | 1.53× | ||
| 15 | Fantasy cricket | Sports | 1.52× | ||
| 16 | Global Study UK | Topic | 1.52× | ||
| 17 | Big Bash League | Sports | 1.52× | ||
| 18 | Photoshop Tutorials | Technology & Electronics | 1.50× | ||
| 19 | The Sims 2 | Games | 1.50× | ||
| 20 | Corel Painter | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.85× | |
| Travelling | THRILL | 0.85× | |
| Family Orientation | CONSERVATISM | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.62× | |
| Urban Lifestyle | OPEN | 0.63× | |
| Early Adopter Mentality | POWER | 0.67× |
Games has an estimated audience of 17,186,910 people in Canada, concentrated in Ontario and British Columbia.
47.4% of Games fans are female, 52.6% are male, with an average age of 39.3 years.
Games fans show strongest brand affinity for Twitch (1.54×), Fantasy cricket (1.52×), and Global Study UK (1.52×) over the country average.
Games fans in Canada are most concentrated in Ontario (reach ~8.5M), British Columbia (reach ~3M), and Alberta (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Games itself, the audience over-indexes on Fantasy cricket (1.52×), Global Study UK (1.52×), Big Bash League (1.52×), and IPL Cricket (1.74×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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