Games Audience in Canada
Games has an estimated audience of 17,186,910 people in Canada. 47.4% are female, 52.6% are male, average age 39.3. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Twitch, Fantasy cricket, Global Study UK, Big Bash League, IPL Cricket.
The average Games fan in Canada is 39.3 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Twitch, Fantasy cricket, Global Study UK, with strongest over-indexing on Twitch (1.54× the country average). Demographically, the Games audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Games · Type: Topic
Demographics of Games fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 39.3 |
| Estimated audience size | 17,186,910 |
Audience persona
The typical Games fan in Canada is balanced, around 39.3 years old, with strong Spirituality tendencies and a notable affinity for Twitch.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 8,582,034 | 1.19× |
| British Columbia | 2,940,668 | 1.14× |
| Alberta | 2,499,528 | 1.18× |
| Quebec | 2,164,006 | 0.53× |
| Manitoba | 912,209 | 1.42× |
| Saskatchewan | 729,386 | 1.34× |
| Nova Scotia | 461,647 | 0.9× |
| New Brunswick | 457,555 | 1.15× |
| Newfoundland and Labrador | 168,010 | 0.64× |
| Prince Edward Island | 48,995 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Twitch | 1.54× | Games |
| Fantasy cricket | 1.52× | Sports |
| Global Study UK | 1.52× | |
| Big Bash League | 1.52× | Sports |
| IPL Cricket | 1.74× | Sports |
| Photoshop Tutorials | 1.5× | Technology & Electronics |
| The Sims Resource | 1.6× | Games |
| The Sims 4: Get to Work | 1.56× | Games |
| Minecraft: Story Mode | 1.53× | Games |
| The Sims 2 | 1.5× | Games |
| Virender Sehwag | 1.56× | Sports |
| Saint Seiya | 1.65× | Literature |
| Philips TV | 1.56× | Technology & Electronics |
| Anime Lovers | 1.63× | Movies & TV |
| Kings League | 1.54× | Sports |
| domain | 1.63× | Internet & Social Media |
| Corel Painter | 1.5× | Technology & Electronics |
| RummyCircle | 1.65× | Games |
| The Sims FreePlay | 1.56× | Games |
| TrilluXe | 1.54× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 0.85 |
| Travelling | THRILL | 0.85 |
| Family Orientation | CONSERVATISM | 0.84 |
| Individualism | JOY | 0.82 |
| Tradition | CONSERVATISM | 0.81 |
| Patriotism | CONSERVATISM | 0.74 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.9% |
| India | 5.2% |
See Games audiences in other countries
More Games audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Games have in Canada?
Games has an estimated audience of 17,186,910 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Games fans?
47.4% of Games fans are female, 52.6% are male, with an average age of 39.3 years.
Which brands do Games fans like most?
Games fans show strongest brand affinity for Twitch (1.54×), Fantasy cricket (1.52×), and Global Study UK (1.52×) over the country average.
Where do Games fans live in Canada?
Games fans in Canada are most concentrated in Ontario (reach 8,582,034), British Columbia (reach 2,940,668), and Alberta (reach 2,499,528). These three regions account for the largest share of the active audience.
What other brands do Games fans also like?
Beyond Games itself, the audience over-indexes on Fantasy cricket (1.52×), Global Study UK (1.52×), Big Bash League (1.52×), and IPL Cricket (1.74×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.